360 Leads appoints marketing data veteran to drive client-centric vision
TORONTO, Canada, May 8, 2014 – 360 Leads® (360leads.com) announced today the immediate appointment of Dan Cadieux as Vice President, Strategy. Cadieux will be responsible for developing new sales lead generation offerings and the structuring of alliance and affinity partnerships. He will also drive new market development and acquisitions that support the vision to deliver more qualified sales leads than any other company.
“Dan’s genuine interest in our clients’ success will contribute to our winning combination of corporate culture and services, and will be a major differentiating factor in delivering our clients highly qualified sales leads”, said 360 Leads President and CEO, Stuart Lewis. “With Dan’s impressive track-record leading data, digital, e-marketing, telemarketing and direct marketing campaigns, we will advance our capabilities to deliver the most integrated sales lead generation strategies that support our clients’ growth objectives.”
Prior to joining 360 Leads, Cadieux was President of Infogroup Canada, a dominant supplier of business and consumer databases. He directed the delivery of data, marketing and digital services to small and large businesses, including the majority of Canada’s largest companies. During his six-year tenure as President, the company became the first to offer business and consumer information online in Canada, launched Salesgenie and various acquisition email marketing services, became a Google AdWords partner and completed a number of successful acquisitions.
“I’m excited to join the experienced and talented team at 360 Leads. I look forward to collaborating with our team on developing personalized lead generation solutions to get our clients in the room with key decision makers that will grow their business”, said Dan Cadieux.
Cadieux, who is a CPA and CA, also acted as CFO of Infogroup Canada for nine years following his work as a manager for KPMG, serving international clients such as Canon, Minolta, Masonite and Fujitec. As part of the 360 Leads worldwide approach to business, Dan is based in Adelaide, Australia.
About 360 Leads
360 Leads finds new customers for our clients by connecting them with key decision makers that will grow their business, anywhere in the world.
360 Leads is the only sales lead generation company that provides a complete precision-based nurturing process that is customized for each client to deliver optimal results. We integrate digital, direct, inbound and outbound marketing services while engaging the specialized expertise of our people, data and technology to deliver qualified sales opportunities. To learn more, visit www.360leads.com or call 1-844-360-LEAD (5323).
360 Leads is a 5th business® company, an integrated marketing strategy and communications organization headquartered in Toronto, Canada.