Glasvan Great Dane
Glasvan Great Dane, a trailer, yard tractor, parts and services business, was looking for a way to increase its sales with new customers. The aim was to secure in-person meetings with qualified and interested parties. A customized demand generation calling program, complete with a direct marketing campaign, was implemented over a number of months.
In-person sales meetings were secured with targeted companies during the campaign period; so many that the campaign was paused three times in order for the Glasvan sales force to keep up. New customers’ sales generated in excess of 6,000% ROI. The process also uncovered extensive market and sales opportunities previously untapped by Glasvan.
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