B2B Sales Lead Generation Blog

360topline / perspectives on B2B sales lead generation.

360topline / perspectives on B2B sales lead generation.

360topline / perspectives
on B2B sales lead generation.

Slider
lead generation company
31 Jul 2017

A full sales pipeline doesn’t always mean a healthy one

By 360 Leads

A sales team is only as good as their pipeline. How your company obtains new business leads and grows existing clients is based on the opportunities, database and relationships your sales team has with qualified prospects. The biggest misconception is that a full pipeline is a healthy pipeline. That is not always the case. Lead

Read More
appointment setting
24 Jul 2017

Turn digital traffic into real qualified sales leads

By 360 Leads

In The Black Report™, our global study on sales lead generation, marketers selected digital lead generation as their top lead generation channel, while salespeople selected outbound telesales as their top channel. We say they’re both right, but the important question remains: how do you turn digital traffic into real bona fide sales leads? The key

Read More
sales leads
17 Jul 2017

The one great phone call that can propel your business

By 360 Leads

Telemarketing. Some might classify it as the underbelly of sales and marketing, filled with companies using offshore low-cost, high-volume call centres and reciting poorly developed scripts trying to sell something that somebody doesn’t really want. This lead generation stereotype has created a fear in many marketers of using the telephone as a sales and lead

Read More
best lead generation companies
14 Jul 2017

How to outsmart the big wigs

By 360 Leads

There is no question that being the #1 brand in your category is what every company strives for. Some of our clients are exactly that and some are trying hard to be. And because we serve both types of clients as a lead generation company, we can tell you that if you’re smart about your

Read More
appointment setting
10 Jul 2017

Direct mail that always delivers double-digit responses

By 360 Leads

To the uninitiated, direct mail is junk mail. It’s simply flyers, postcards and papers that end up in the garbage. ‘Light your money on fire’, ‘it’s the digital age’, ‘direct mail doesn’t work’, they say. We hate to burst the naysayers’ bubble, but they are just flat wrong. That isn’t to say there aren’t horrible

Read More
lead generation
04 Jul 2017

3 steps to turn lists into sales leads

By 360 Leads

When it comes to new sales, the right data lists are crucial. Inaccurate data could mean an out-of-date list or worse, improper targeting. In The Black Report™, our global sales lead generation study, 36.8% of respondents rated data list quality issues as a key barrier to success. There is no question that the best prospect “list”

Read More
advantage
express-script
grey tools
icey
toshiba
dealer
opentext
ttec
shell
q9