B2B Sales Lead Generation Blog

360topline / perspectives on B2B sales lead generation.

360topline / perspectives on B2B sales lead generation.

360topline / perspectives
on B2B sales lead generation.

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31 Oct 2018

Is your lead generation campaign performing?

By 360 Leads

Being active and engaging with new leads and prospects is a good way to fill your sales pipeline and garner new business, but how often are you measuring the performance of your lead generation campaign? There are several metrics to track in lead generation. The key is to map out your goals and prioritize the

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sales leads
01 Oct 2018

Artificial intelligence will change lead generation forever

By 360 Leads

Sales lead generation has always been an inherently human activity but with the advent of artificial intelligence (AI) applications, companies are going to be rewiring their B2B lead generation tactics. Here are two key ways AI can assist marketers in capturing sales leads. Personalization Big data is being captured in unprecedented ways and in massive

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lead generation company
01 Oct 2018

Questions to ask a lead generation company

By 360 Leads

Whatever your sales and marketing funnel looks like, if you don’t get enough qualified leads, sales will dry up and revenue will fall flat. If you are in this position, it might be time to consider hiring a lead generation company who will help combine sales lead generation and marketing strategy to help you sell

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