360topline™ / perspectives on B2B sales lead generation.
360topline™ / perspectives
on B2B sales lead generation.
The typical customer lifecycle goes something like this: Target, Acquire, Support, and Retain. If a company can continue to offer the same level of product or service – or improve upon it – there should be no problem retaining them as a long-term customer, right? If only it were so simple. 360 Leads can help
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With every new platform come new ways to reach out to potential customers, and B2B company marketers have a wide selection of tactics to choose from when planning a strategy. Simply put, these tactics fall into two main categories – inbound and outbound lead generation tactics – though the two are often combined in an
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