FIND. CONNECT. GROW
with our b2b appointment setting services
58.3% of companies ranked lead generation as the most important sales and marketing challenge that are facing
78.5% of companies surveyed have active lead generation programs
17.3% of them are successful in reaching their targets
WE ARE TECH AND DIGITAL SAVVY
Best performing lead generation channels for B2B appointment setting
OUR APPROACH TO B2B APPOINTMENT SETTING
This is the first step in our lead generation and appointment setting process. Here we work with you to understand your business, the environment it operates in and your customers. This allows us to
- Understand your goals and pain points
- Know the micro and macro factors affecting your business
- Create personas of the ideal customer and how your business adds value to them
Now that we have defined your target audience and understand your business environment, next, we identify a channel or multiple channels that will give you the best engagement and ROI. At 360 Leads, we use LinkedIn Ads, Google Ads, Outbound Calling, Email Marketing, Content Marketing and Public Relations as channels to generate B2B leads and nurture them. We often see our clients select two or more channels to get the best result for their B2B appointment setting campaign.
After selecting the channels, we place KPIs (Key Performance Indicators) to measure campaign performance. KPIs are especially useful because they indicate how the campaigns are working for you throughout the entire buying journey.
This is the final stage where we run a carefully crafted campaign to generate leads and set qualified appointments. While your campaigns are running, we are constantly A/B testing to see what works best with your target audience. Based on the data that we collect, we adjust your campaign to optimize it further, giving you the best results for your appointment setting needs. Once we have generated the leads, our appointment setters will reach out to the prospects to set qualified appointments.
WHY WORK WITH A B2B APPOINTMENT SETTING COMPANY?
GET MORE QUALIFIED SALES APPOINTMENTS THIS MONTH. LOTS MORE.
There are many factors that come into play when it comes to customer acquisition and getting new b2b sales leads. There are also various approaches to consider that will help you win new customers who will buy your B2B product or service and become repeat customers.
Is the current pandemic affecting your sales team and your sales results? No matter the size of your company, it’s likely you’ve been impacted somehow by the current outbreak. We’ve had to change the way we work and adapted to shifts in customer behaviours and purchasing patterns.
Many businesses right now are experiencing a slow down or a sales leads dipping, funk or drought. It’s the unfortunate reality in every industry during these COVID times. Some businesses are diversifying and/or reinventing themselves to survive. Some are shifting their business models and their sales lead generation strategies.
LEAD GENERATION FOR B2B APPOINTMENT SETTING SERVICES - WHAT CAN IT HELP ADDRESS:
OUR APPOINTMENT SETTING PROCESS
Our lead generation and appointment setting services start with identifying and defining your target audience. We work with you to understand the companies and the contacts within the target industries that would most benefit from a conversation with your sales team about your product/services. We also create customer personas. This is crucial because customer personas help us to understand your buyer’s demographics, motivation, needs, and pain points. In short, the personas enable us to have a strong introductory conversation with your ideal leads. As well, we use the personas to develop relatable lead generation campaigns and ultimately put you in conversation with the decision-makers you want to target and convert.
Before we start setting appointments and generating high-quality leads, we do our research. First and foremost, we get to know you. We work to understand your UVP (Unique Value Proposition). What is it that sets you apart from others in your space? We need to understand this to pique the interest of your target prospect. As well, we will gather data on micro and macro factors affecting your industry. We will collect information on competition, customers and suppliers that affect your business. The macro analysis looks at political, economic, socio-cultural, and technological factors associated with your industry. We need this information to have as rich a conversation as possible with your prospect pool.
At 360 Leads, we use multiple channels to find B2B leads and set appointments with them. We assist you in identifying channels that will give you the best engagement, conversion, and ROI. Our channel expertise lies in the following areas:
- Outbound Marketing
- Digital Marketing
- Content Marketing & Public Relations
- Direct Marketing
In this stage, we present the B2B lead generation strategy that will be used to set the most qualified appointments possible for you. The strategy will contain the target audience, message and positioning and channels used to deliver the message. We also present Key Performance Indicators (KPIs) to monitor the success of your campaigns. KPIs will give a clear view of how your campaign is performing throughout, and the information will allow us to further optimize your campaigns.
Once our B2B lead generation campaigns identify sales leads, we start to fill your sales pipeline with qualified appointments so that your sales team can do what they do best. Sell!
Depending on the duration of your campaign, we will regularly provide you with reports and insights on your B2B lead generation efforts. The insights from the campaign will allow you to understand campaign performance and learn more about your target audience to aid in major business decisions.
FIVE REASONS WHY YOU SHOULD CONSIDER 360 LEADS FOR APPOINTMENT SETTING SERVICES
B2B appointment setting companies and B2B lead generation services are offered all over the world, but approaches differ – sometimes in surprising ways or in ways that you feel align best with your company needs. At 360 Leads we find new customers for our clients by connecting them with key decision makers to grow their business, anywhere in the world.
1. Our approach
Our approach is what sets us apart from the rest. Our focus is single-minded, and our clients can attest to that. As one of Canada’s leading lead generation and appointment setting services companies, we focus on getting you in front of qualified prospects so you can grow your business fast. Our initial efforts to understand your target audience and business go a long way when setting appointments. It builds a strong foundation for your campaigns and allows our appointment setters to communicate with leads as though they are an extension of your team. We are also channel experts. We have a specialist for every one of our channel offerings.
2. Experience & flexibility
At 360 Leads, we run all types of appointment setting campaigns. From small one-off campaigns to large campaigns that run for months. We also offer a range of B2B lead generation services from which you can use one or multiple to meet your business requirements. With over 20+ years of North American and global experience, the team at 360 Leads brings a wealth of knowledge and B2B appointment setting success for clients across various industries. The bonus is that you get to work with people who truly understand your market.
3. One-stop partner
With the help of our marketing and communications sister company, Clever Samurai, we do everything in house to run an integrated campaign! Our experts will quickly understand your business and provide a roadmap to achieving your goals. Starting from defining targeting audiences, campaign ideas, channels, content, design, creating a website or landing pages, running the campaign, and reporting.
Developing an air-tight target list to recommending integrated marketing efforts based on your business goals, we’ll work with you to build a full and qualified pipeline. All you need to do is watch us build your sales pipeline.
4. We are an extension of your team.
When our appointment setters run your lead generation campaign, they do it as an extension of your brand. This way your sales team is guaranteed a warm greeting from prospects. Your sales leads will not know that you are using a B2B lead generation service. We create that initial connection by professionally representing your brand, product, and services – opening the door for a more fruitful connection.
5. Training & monitoring
We focus on training our appointment setting callers about your organization, products, and services and help the callers understand how you add value to your users. But we don’t stop there. While the campaign is ongoing, we constantly monitor our appointment setters’ conversations with potential customer leads and provide constant feedback to improve the quality of conversations.