There’s more than one way to peel an orange, is that how the saying goes?…
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Anyone on modern social media platforms has come across some form of content marketing for…
Read more →B2B sales lead generation ideas from the top B2B sales lead generation company.
Being active and engaging with new leads and prospects is a good way to fill your sales pipeline and garner new business, but how often are you measuring the performance
With every new platform come new ways to reach out to potential customers, and B2B company marketers have a wide selection of tactics to choose from when planning a lead
The majority of B2B content to generate leads is gated, meaning to get access to information, users must submit some of their personal details. But is this the best approach?
To thrive in today’s world, companies need to move beyond the customer journey. To reach their full potential and earn loyal clients for life, companies need to maintain a permanent
Lead generation buyer personas are shorthand for the different types of individuals most likely to buy your products or services – basically fictional examples of your ideal customers, like IT
The new year is for new beginnings and if your lead generation needs a reboot, now’s the right time to give it the attention it needs so the year ahead
Your next customer is only a call away. That is, if you or your lead generation company telesales team picks up the phone. Needless to say, because of this, telemarketing
B2B sales lead generation has always been an inherently human activity but with the advent of artificial intelligence (AI) applications, companies are going to be rewiring their B2B lead generation
Whatever your sales and marketing funnel looks like, if you don’t get enough qualified sales leads, things will dry up and revenue will fall flat. If you are in this
When generating B2B sales leads you’ll need to go to where the leads are, and nowadays, that’s on social media. According to the Black Report, social media accounts for 26.8%
In one of our 360 Leads blog, we dispelled the negative connotations around telesales and explained why it’s an effective lead generation channel. No one knows this better than sales lead
Telesales can be the start of a successful lead generation campaign – when you have the right lead generation company working for you. The 360 Leads Black Report found that 44.7% of
Brilliant marketers understand that qualified sales leads often start in the marketing department. According to The Black Report, a global sales lead generation study by 360 Leads, 72.8% of companies
In The Black Report™, our global study on sales lead generation, marketers selected digital lead generation as their top lead generation channel, while salespeople selected outbound telesales as their top
What is the appeal of social media for brands? Engaging potential sales leads? Starting conversations? Building communities? Not quite. Till recently, social media attracted marketers in large part because it
