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360topline™ / perspectives on B2B sales lead generation.

Lead generation buyer personas, why and how

Lead generation buyer personas, why and how

Lead generation buyer personas are shorthand for the different types of individuals most likely to buy your products or services – basically fictional examples of your ideal customers, like IT ...
How to kickstart your lead generation campaign

How to kickstart your lead generation campaign

The new year is for new beginnings and if your lead generation needs a reboot, now’s the right time to give it the attention it needs so the year ahead ...
Lead generation company telesales stereotype totally debunked

Lead generation company telesales stereotype totally debunked

Your next customer is only a call away. That is, if you or your lead generation company telesales team picks up the phone. Needless to say, because of this, telemarketing ...
B2B sales lead generation is changing thanks to AI

B2B sales lead generation is changing thanks to AI

B2B sales lead generation has always been an inherently human activity but with the advent of artificial intelligence (AI) applications, companies are going to be rewiring their B2B lead generation ...
Questions to ask a lead generation company

Questions to ask a lead generation company

Whatever your sales and marketing funnel looks like, if you don’t get enough qualified sales leads, things will dry up and revenue will fall flat. If you are in this ...
Using LinkedIn boosts your B2B sales leads

Using LinkedIn boosts your B2B sales leads

When generating B2B sales leads you’ll need to go to where the leads are, and nowadays, that’s on social media. According to the Black Report, social media accounts for 26.8% ...
How do lead generation companies get results

How do lead generation companies get results

In one of our 360 Leads blog, we dispelled the negative connotations around telesales and explained why it’s an effective lead generation channel. No one knows this better than sales lead ...
Lead generation that takes telesales to the next level

Lead generation that takes telesales to the next level

Telesales can be the start of a successful lead generation campaign – when you have the right lead generation company working for you. The 360 Leads Black Report found that 44.7% of ...
The best marketing strategy might be sales lead generation

The best marketing strategy might be sales lead generation

Brilliant marketers understand that qualified sales leads often start in the marketing department. According to The Black Report, a global sales lead generation study by 360 Leads, 72.8% of companies ...
Turn digital traffic into real qualified sales leads

Turn digital traffic into real qualified sales leads

In The Black Report™, our global study on sales lead generation, marketers selected digital lead generation as their top lead generation channel, while salespeople selected outbound telesales as their top ...
If you want sales leads, pay for the fans on social media

If you want sales leads, pay for the fans on social media

What is the appeal of social media for brands? Engaging potential sales leads? Starting conversations? Building communities? Not quite. Till recently, social media attracted marketers in large part because it ...
Lead generation: marketing and sales need to collaborate

Lead generation: marketing and sales need to collaborate

The number of sales leads a business needs is a great point of contention between sales and marketing teams within an organization. Sales executives always find they could use more ...