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360topline™ / perspectives on B2B sales lead generation.

Turn digital traffic into real qualified sales leads

Turn digital traffic into real qualified sales leads

In The Black Report™, our global study on sales lead generation, marketers selected digital lead generation as their top lead generation channel, while salespeople selected outbound telesales as their top ...
If you want sales leads, pay for the fans on social media

If you want sales leads, pay for the fans on social media

What is the appeal of social media for brands? Engaging potential sales leads? Starting conversations? Building communities? Not quite. Till recently, social media attracted marketers in large part because it ...
Lead generation: marketing and sales need to collaborate

Lead generation: marketing and sales need to collaborate

The number of sales leads a business needs is a great point of contention between sales and marketing teams within an organization. Sales executives always find they could use more ...