B2B Sales Lead Generation Blog

360topline / perspectives on B2B sales lead generation.

360topline / perspectives on B2B sales lead generation.

360topline / perspectives
on B2B sales lead generation.

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inbound versus outbound marketing for lead generation
08 May 2019

Inbound versus outbound: which is more effective for lead generation?

By 360 Leads

With every new platform come new ways to reach out to potential customers, and B2B company marketers have a wide selection of tactics to choose from when planning a strategy. Simply put, these tactics fall into two main categories – inbound and outbound lead generation tactics – though the two are often combined in an

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appointment setting
04 Feb 2019

Convert sales leads into loyal clients

By 360 Leads

To thrive in today’s world, companies need to move beyond the customer journey. To reach their full potential and earn loyal clients for life, companies need to maintain a permanent presence in the lives of their customers, an endless relationship not confined to separate episodes of actively considering a purchase. This is as true for

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b2b appointment setting
21 Dec 2018

Make healthy prospect data part of your demand generation

By 360 Leads

It’s no surprise that living a healthier lifestyle often tops the list of New Year’s Resolutions year after year. Companies focused on B2B demand generation can also use this renewed focus to build a robust pipeline, garner more leads and improve sales making for a much healthier bottom line simply by committing to quality data. While it’s

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lead generation companies
01 Sep 2018

Direct mail still delivers B2B sales

By 360 Leads

Direct mail might seem so last century, but it has an enduring appeal, especially in this age of digital everything. Believe it or not, people enjoy taking a break, dimming their devices and picking up actual, physical mail. If nothing else, there’s an element of surprise, even though it’s sometimes tempered by disappointment. Still, being

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b2b lead generation
13 Nov 2017

Direct mail drives sales leads

By 360 Leads

When in comes to sales leads, the best direct mail campaigns grab the attention of decision makers and make them want to meet with you. A sale practically signed, metaphorically sealed and delivered. The process however, of sealing a deal with direct mail takes some due diligence – and it starts with a lead generation

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generate leads
31 Oct 2017

Don’t make win-back campaigns plan B in your lead generation

By 360 Leads

Whoever came up with that familiar saying what’s old is new again might have been talking about customer win-back campaigns – or not. Either way, when it comes to sales, a win-back campaign should be a part of your sales lead generation program. According to research by Bain & Company, increasing customer retention rates by 5% increases profits

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appointment setting
24 Jul 2017

Turn digital traffic into real qualified sales leads

By 360 Leads

In The Black Report™, our global study on sales lead generation, marketers selected digital lead generation as their top lead generation channel, while salespeople selected outbound telesales as their top channel. We say they’re both right, but the important question remains: how do you turn digital traffic into real bona fide sales leads? The key

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appointment setting
10 Jul 2017

Direct mail that will always generate leads

By 360 Leads

To the uninitiated, direct mail is junk mail. It’s simply flyers, postcards and papers that end up in the garbage. ‘Light your money on fire’, ‘it’s the digital age’, ‘direct mail doesn’t work’, they say. We hate to burst the naysayers’ bubble, but they are just flat wrong – direct mail can generate leads. That

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lead generation company
12 Jun 2017

If you want sales leads, pay for the fans on social media

By 360 Leads

What is the appeal of social media for brands? Engaging potential sales leads? Starting conversations? Building communities? Not quite. Till recently, social media attracted marketers in large part because it was a totally free form of lead generation. Of course, that’s changed. Now, if you want your brand messaging to get eyeballs and interactions, you’ve

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