Category: News

TORONTO, Canada, February 10, 2020 – 360 Leads^® (360leads.com) works with various building products companies, supporting their B2B lead generation efforts. The B2B sales lead generation company has built and executed successful lead generation campaigns for building products companies in categories including energy and lighting, spray foam, security and surveillance, aluminum extrusion and agriculture.

“We have found that builders, property owners and managers are always looking for new ways to better manage their assets. Smart buildings and energy efficiency mandates are driving increased demand for certain types of products”, says 360 Leads’ CEO Stuart Lewis. “It’s important that our clients are at the table before decisions are made, so their products can be specified in construction projects.”

360 Leads is launching its own campaign to attract building products companies in North America. The aim will be to support building products’ companies to increase their new customer B2B sales leads. “We’ve been highly successful in helping our building industry customers increase their brand awareness and sales. We look forward to expanding our client footprint in this growing category”, adds Lewis.

A building products’ B2B sales lead generation program for 360 Leads’ clients includes:

• Ideal sales prospect list profiling and verified prospect list building
• Qualified sales appointment booking campaigns to sell product
• Marketing and creative campaigns that integrate direct mail and digital advertising
• Trade show pre-during-and-post campaigns to maximize return on investment

More information about 360 Leads can be found at 360leads.com.

About 360 Leads

360 Leads^® finds new customers for our clients by connecting them with key decision makers that will grow their business, anywhere in the world.

360 Leads^® is purpose-built to help B2B companies acquire new customers, deepen existing relationships and optimize sales team performance. We integrate digital, direct, inbound and outbound marketing services while engaging the specialized expertise of our people, data and technology to deliver qualified sales opportunities.

To learn more, visit 360leads.com or call 1-844-360-LEAD (5323).

360 Leads is a 5th business^® company, an integrated sales and marketing organization headquartered in Toronto, Canada. 

TORONTO, Canada, April 4, 2019 – 360 Leads^® (360leads.com) works with a number of truck and trailer dealers and manufacturers in Canada. The B2B sales lead generation company, 360 Leads, plans to expand its program into the US, launching its own sales lead generation campaign that leverages on its more than decade experience in the trucking industry.

“Tight inventory supply, new legislation and new equipment technologies create opportunities for dealers and manufacturers to further capitalize on the current transportation boom”, comments 360 Leads’ CEO Stuart Lewis. “The power of the US economy and specifically growth in the manufacturing and omni-channel sectors is increasing demand for all types of highway equipment and work trucks.”

360 Leads will focus on supporting US tractor and trailer dealerships increase their new customer sales leads for both new and used equipment. “We’ve been highly successful in helping our customers sell new and used equipment, generating hundreds of qualified sales leads for dealerships and direct-from-manufacturer sales teams”, adds Lewis. “Sometimes it’s so successful that we actually need to slow down sales lead generation campaign cadence so our clients’ sales teams can properly manage their sales leads.”

The truck and trailer dealership sales lead generation program includes:

• Ideal sales prospect list profiling and verified prospect list building
• Qualified sales appointment booking campaigns to sell new and used trucks and trailers
• Marketing and creative campaigns that integrate direct mail and digital advertising
• Buy and sell campaigns to acquire used equipment for resale and then remarket it

More information about 360 Leads’ truck and trailer dealership sales lead generation program can be found at 360leads.com/trucks/. Also, see what kind of lead generation results 360 Leads brought in for Glasvan Great Dane.

About 360 Leads

360 Leads^® finds new customers for our clients by connecting them with key decision makers that will grow their business, anywhere in the world.

360 Leads^® has more sales lead generation capabilities than anyone in the world. We are purpose-built to help B2B companies acquire new customers, deepen existing relationships and optimize sales team performance. We integrate digital, direct, inbound and outbound marketing services while engaging the specialized expertise of our people, data and technology to deliver qualified sales opportunities.

To learn more, visit 360leads.com or call 1-844-360-LEAD (5323).

360 Leads is a 5th business^® company, an integrated sales and marketing organization headquartered in Toronto, Canada.

TORONTO, Canada, February 14, 2019 – 360 Leads^® (360leads.com) continues to support B2B sales lead generation campaigns for international clients looking to expand their sales in North America. The company has been attracting international clients for years, with the buoyant US economy encouraging new market entrants from a wide range of businesses and countries.

“Governments are encouraging their local companies to build their business in export markets, with many providing tax or grant incentives. The power of the US economy, specifically in the B2B sector, can be a lucrative opportunity for companies to expand their geographic footprint”, comments 360 Leads’ CEO Stuart Lewis. “Our suite of B2B sales lead generation services allow companies to test the appetite for their products and services without having to invest heavily in a North American sales infrastructure.”

Recent examples of 360 Leads’ clients who are validating the demand for their offerings in the US and Canada include:

• software company from West Sussex, UK
• machinery manufacturer from Remscheid, Germany
• IT provider from Hyderabad, India
• energy management company from Amsterdam, The Netherlands

“Business climate and cultural differences are important factors that international clients need to take into consideration. The experience of our team is always instrumental in supporting good client decisions, particularly in unchartered territories”, adds Lewis.

More information about 360 Leads’ New Market Expansion program can be found at 360leads.com/NewMarketExpansion.

About 360 Leads

360 Leads^® finds new customers for our clients by connecting them with key decision makers that will grow their business, anywhere in the world.

360 Leads^® has more sales lead generation capabilities than anyone in the world. We are purpose-built to help B2B companies acquire new customers, deepen existing relationships and optimize sales team performance. We integrate digital, direct, inbound and outbound marketing services while engaging the specialized expertise of our people, data and technology to deliver qualified sales opportunities.

To learn more, visit 360leads.com or call 1-844-360-LEAD (5323).

360 Leads is a 5th business^® company, an integrated sales and marketing organization headquartered in Toronto, Canada.

TORONTO, Canada, April 10, 2017 – 360 Leads^® (360Leads.com) announced the launch of a CASL program designed to help organizations achieve compliance when sending commercial electronic messages (CEMs) ahead of the July 1, 2017 deadline.

The law states that after July 1st, 2017, organizations are no longer able to send CEMs to individuals on a mailing list unless the recipient has provided consent. Consent, where sending CEMs is concerned can be either implied or express; where implied consent restricts organizations to a specific timeline that must be monitored. Express consent allows organizations to communicate with opt-in records freely (unless they decide to unsubscribe later). Before the upcoming deadline, all organizations should consider converting as many implied consent records as possible into express consent records to avoid future vulnerabilities. 360 Leads has developed a process that facilitates this transition.

“Many organizations are struggling to understand where to start when getting mailing lists CASL compliant, and we are here to help them” says Tania Morano, Director of Corporate Strategy at 360 Leads. “CASL compliance is a complicated necessity. There are so many small details that become overwhelming – particularly the different types of customer consent, and what type of consent current subscribers have provided. We have created a package that ensures our clients will be seamlessly CASL compliant now and in the future”.

The 360 Leads CASL service will clean your subscription list so that every opt-in consumer qualifies as an express consent record going forward.

How it works:

1. Submit your database to 360 Leads.
2. We’ll create a custom branded e-blast outlining the legislation with a strong CTA to opt-in.
3. We’ll send a follow-up e-blast for non-responders.
4. We’ll capture all re-subscribers.
5. We’ll give you back a clean subscription list.
6. We’ll ensure all future electronic opt-ins enter as express consent records by providing details about how to make opt in/transactional forms express consent compliant

To get started, please contact:

Leigh-Ann Clarke
[email protected]
647.660.1999

About 360 Leads

360 Leads^® combines sales lead generation with marketing strategy and creative capabilities to deliver the most integrated and comprehensive demand generation, win-back and retention campaigns in the world. We are purpose-built to help B2B companies acquire new customers, deepen existing relationships and optimize sales team performance. To learn more, visit 360leads.com or call 1-844-360-LEAD (5323).

360 Leads is a 5th business^® company, an integrated sales and marketing organization headquartered in Toronto, Canada.

CASL compliance package is developed through opinions and research conducted by 360 Leads, and does not replace or imply legal advice.

TORONTO, Canada, September 30, 2014 – 360 Leads^® (360leads.com) announced the launch of its B2B demand generation service focused on customer win-back and retention. The service, being offered in Canada, the United States and Australia, aims to maximize customer lifetime value and proactively address customer churn.

“Win-back and customer retention is a natural extension of our sales lead generation offering. We’ve seen a number of our clients challenged with understanding churn and how to materially reduce it”, says 360 Leads’ President and CEO, Stuart Lewis. “Increasing customer retention by 5% can increase profitability by 25% to 95%”, adds Lewis, citing Bain & Company research into customer retention.

360 Leads’ win-back service comprises:

• Data-analysis
• Customer insights and strategy recommendations
• Campaign planning and execution, including offer development, creative, production and sales lead generation
• Sales force alignment to campaigns
• Metrics and reporting

360 Leads is part of the 5th business^® group of companies, an integrated sales and marketing organization.

About 360 Leads

360 Leads^® combines sales lead generation with marketing strategy and creative capabilities to deliver the most integrated and comprehensive demand generation, win-back and retention campaigns in the world. We are purpose-built to help B2B companies acquire new customers, deepen existing relationships and optimize sales team performance. To learn more, visit 360leads.com or call 1-844-360-LEAD (5323).

360 Leads is a 5th business^® company, an integrated sales and marketing organization headquartered in Toronto, Canada.

Additional Information

Twitter: @360leads
LinkedIn: www.linkedin.com/company/360-leads

Contact: Leigh-Ann Clarke
[email protected]
Director of Sales

647.660.1999 Direct

TORONTO, Canada, September 9, 2015 – 360 Leads^® (360leads.com) will continue to support Toshiba’s foray into the business sector with a Fall campaign targeting IT professionals across Canada. The agency comes off completing a successful initiative from 2014 into spring 2015, which delivered substantial market penetration results and impressive digital lead conversion numbers for Toshiba’s business notebooks and digital signage products.

“The Toshiba brand, quality and product mix are all world-class. There is a high degree of willingness from IT buyers to consider Toshiba for their primary mobile computing products due to their reliability and the reputation associated with the brand”, says Stuart Lewis, President and CEO at 360 Leads.

Trevor Dantas, VP Marketing of Toshiba Canada’s Digital Products Group comments, “Total cost of ownership is critical to our customers. The design, durability and reliability of our equipment, coupled with our tremendous services and support allows our business customers in diverse verticals to acquire technology that is suitable to their unique needs and will provide outstanding value throughout its lifespan.”

The previous integrated campaign included a combination of direct marketing, multi-channel digital advertising, outbound telesales and personal visits to hundreds of IT buyers across Canada in diverse verticals. Direct mail executions delivered 74% recall, with digital executions outperforming typical benchmarks by 200% or more. Vertical market penetration numbers reached over 20% in some instances, due to the campaign-generated demand for the Toshiba product mix.

Lewis adds, “We’re looking forward to the Fall campaign delivering on the promise that Toshiba provides a better choice to competitive products. Hundreds of IT buyers have already told us they need more from their computer services partner. We know that Toshiba has the ability to deliver that.”

360 Leads is part of the 5th business^® group of companies, an integrated sales and marketing organization.

About 360 Leads^®

360 Leads^® finds new customers for our clients by connecting them with key decision makers that will grow their business, anywhere in the world.

360 Leads is the only sales lead generation company that provides a complete precision-based nurturing process that is customized for each client to deliver optimal results. We integrate digital, direct, inbound and outbound marketing services while engaging the specialized expertise of our people, data and technology to deliver qualified sales opportunities. To learn more, visit 360leads.com or call 1-844-360-LEAD (5323).

360 Leads is a 5th business^® company, an integrated sales and marketing organization headquartered in Toronto, Canada.

About Toshiba of Canada

Toshiba of Canada Limited is a subsidiary of Toshiba Corporation, one of the world’s leading diversified electric/electronic manufacturers. Headquartered in Markham, Ontario, Toshiba of Canada is a digital technology leader with a wide range of products and solutions for businesses of all sizes including: Notebooks, Digital Signage, Storage, Uninterruptible Power Systems, Multi-Function Printers, Document Solutions, Point of Sale Systems, Barcode Printers, Surveillance Systems, Telecommunications and Medical Imaging equipment. Throughout its history, Toshiba’s commitment to technological and environmental innovations has distinguished the corporation from its competitors. For more information, visit Toshiba of Canada on Toshiba.ca, LinkedIn or Twitter.

Additional Information

Twitter: @360leads
LinkedIn: www.linkedin.com/company/360-leads

TORONTO, Canada, October 6, 2014 – 360 Leads^® (360leads.com) announced the release of its 2014 edition of The Black Report™ (#theblackreport), its global study of B2B sales lead generation practices with C-levels, sales leadership and marketing executives from six continents. The study highlights sales lead generation as the most important sales and marketing challenge facing 58% of companies. Although 78.5% of companies have engaged in lead generation programs over the past 12 months, only 17.3% are meeting their sales lead generation targets.

The most successful sales lead generation channels tend to be those that can offer a high degree of targeting. Ranked in order of effectiveness, outbound telemarketing, email marketing and digital marketing deliver the best results. However, primary reasons cited for poor lead generation results are inadequate budgets and internal company issues.

Stuart Lewis, President & CEO at global sales lead generation company 360 Leads says, “Considering the consistent view that lead generation is fundamental to achieving topline revenue growth, it’s concerning to see companies either investing too little in this area or allowing internal issues to get in the way of one of the key components necessary for business growth.”

Other key findings outlined in The Black Report™ include:

• Companies who communicate 3 or more times with their sales prospects are 2.4 times more likely to meet their targets
• More sales people equals a better chance to meet sales lead generation targets – 62% better, to be exact, for companies with sales forces of over 25 people
• Companies with over 100 employees are 1.5 times more likely to hit their sales lead generation targets than smaller companies
• The most successful sales lead generators come from financial services, business and professional services and technology
• The least successful sales lead generators come from manufacturing, healthcare and pharmaceuticals
• Sales lead generation frequency and performance varies by region

“Many factors contribute to sales lead generation performance, but the biggest factor is simply making a collective team effort to do it,” says Lewis. “Australia ranks first in achieving their sales lead generation targets. And while there are many reasons for this, including the fact they do it more than most, I’d expect that shared commitment, know-how and teamwork sum up what delivers.”

The Black Report™ and accompanying insights into the findings from 360 Leads, is available in digital format at 360leads.com. 325 participants from six continents were surveyed for The Black Report™.

About 360 Leads

360 Leads^® finds new customers for our clients by connecting them with key decision makers to grow their business, anywhere in the world. We support our clients’ sales growth from our global headquarters in Toronto, Canada and our operating hubs in Phoenix, USA and Adelaide, Australia.

360 Leads is the only sales lead generation company that provides a complete precision-based nurturing process that is customized for each client to deliver optimal results. We integrate digital, direct, inbound and outbound marketing services while engaging the specialized expertise of our people, data and technology to deliver qualified sales opportunities. To learn more, visit 360leads.com or call 1-844-360-LEAD (5323).

360 Leads is a 5th business^® company, an integrated sales and marketing organization.

Additional Information

Twitter: @360leads
LinkedIn: www.linkedin.com/company/360-leads

Contact: Leigh-Ann Clarke
[email protected]
Director of Sales

647.660.1999 Direct
647.860.0422 Mobile

TORONTO, Canada, September 5, 2014 – 360 Leads^® (360leads.com) announced that The Black Report™, its highly anticipated global study on sales lead generation practices is scheduled for release on October 6, 2014. The study includes responses from 325 C-level executives, sales leaders and marketing heads from a broad spectrum of companies, industries and continents.

Key insights will include:

• Most effective channels at generating leads
• Top sales lead generation challenges facing business
• Sales lead nurturing practices

The report will also include insights from 360 Leads discussing reasons for success, failure and any regional differences that impact sales lead generation performance or channel selection.

Stuart Lewis, President and CEO at 360 Leads says, “companies are investing heavily in trying to win new accounts through various strategies and channels. The Black Report will provide readers with a global resource of sales lead generation knowledge and answers to the critical question of how best to secure qualified sales leads.”

360 Leads plans to release The Black Report in digital and print form, and will be providing insights from the report through a series of web and speaking events. To pre-register for a copy of The Black Report, visit 360leads.com/TheBlackReport.

About 360 Leads

360 Leads finds new customers for our clients by connecting them with key decision makers that will grow their business, anywhere in the world.

360 Leads is the only sales lead generation company that provides a complete precision-based nurturing process that is customized for each client to deliver optimal results. We integrate digital, direct, inbound and outbound marketing services while engaging the specialized expertise of our people, data and technology to deliver qualified sales opportunities. To learn more, visit
360leads.com or call 1-844-360-LEAD (5323).

360 Leads is a 5th business^® company, an integrated marketing strategy and communications organization headquartered in Toronto, Canada.

Additional Information

Twitter: @360leads
LinkedIn: www.linkedin.com/company/360-leads

Contact: Leigh-Ann Clarke

Director of Sales
647.660.1999 Direct
647.860.0422 Mobile

TORONTO, Canada, August 11, 2014 – 360 Leads^® (360leads.com) today announced its new sales lead generation service for Australian exporters to drive sales growth in the United States and Canada. The company, which has offices in Adelaide, will generate qualified sales opportunities for its Australian clients from its global headquarters in Toronto, Canada and its operations in Phoenix, USA.

Prior to the announcement, 360 Leads has been working with Australian and other foreign exporters who have business expansion objectives in North America. The company builds ongoing sales pipelines, with its clients in diverse industries attending hundreds of qualified sales meetings with North American buyers and securing millions in new business. Powered by advanced data, digital analytics technologies and telesales infrastructure, 360 Leads’ sales lead generation channels include digital, direct, inbound and outbound services.

“The United States is the world’s largest economy. With our footprint, capabilities and market knowledge, our Australian clients will be able to cost-effectively capitalize on market opportunities they may never have thought were available to them. We’re standing ready to connect them with new buyers for their products and services”, says Stuart Lewis, President and CEO at 360 Leads.

The economic relationship between Australia and North America is substantial. According to the Australian Ministry of Trade and Investment, the United States is Australia’s largest source of foreign investment worth A$658 billion in 2013. Canada is a top-ten source country for foreign investment in Australia, with A$27 billion invested.

Austrade figures cite exports to the United States as A$9,582 million with an additional A$1,384 million being exported to Canada. The Australia-United States Free Trade Agreement (AUSFTA), which came into force in January 2005, gives Australian businesses expanded access to the world’s largest importer.

With the announcement comes the appointment of Dan Cadieux as Country Manager, Australia. Cadieux, who has relocated from Canada, will also retain his responsibilities as the company’s Global Vice President, Strategy and will be based in Adelaide. More information can be found at 360leads.com.

About 360 Leads

360 Leads^® finds new customers for our clients by connecting them with key decision makers that will grow their business, anywhere in the world.

360 Leads is the only sales lead generation company that provides a complete precision-based nurturing process that is customized for each client to deliver optimal results. We integrate digital, direct, inbound and outbound marketing services while engaging the specialized expertise of our people, data and technology to deliver qualified sales opportunities. To learn more, visit 360leads.com or call +61 8 8289 8121.

360 Leads is a 5th business^® company, an integrated marketing strategy and communications organization headquartered in Toronto, Canada.

Additional Information

Twitter: @360leads
LinkedIn: www.linkedin.com/company/360-leads

Contact: Leigh-Ann Clarke

Director of Sales

647.660.1999 Direct
647.860.0422 Mobile

TORONTO, Canada, May 8, 2014 – 360 Leads^® (360leads.com) announced today the immediate appointment of Dan Cadieux as Vice President, Strategy. Cadieux will be responsible for developing new sales lead generation offerings and the structuring of alliance and affinity partnerships. He will also drive new market development and acquisitions that support the vision to deliver more qualified sales leads than any other company.

“Dan’s genuine interest in our clients’ success will contribute to our winning combination of corporate culture and services, and will be a major differentiating factor in delivering our clients highly qualified sales leads”, said 360 Leads President and CEO, Stuart Lewis. “With Dan’s impressive track-record leading data, digital, e-marketing, telemarketing and direct marketing campaigns, we will advance our capabilities to deliver the most integrated sales lead generation strategies that support our clients’ growth objectives.”

Prior to joining 360 Leads, Cadieux was President of Infogroup Canada, a dominant supplier of business and consumer databases. He directed the delivery of data, marketing and digital services to small and large businesses, including the majority of Canada’s largest companies. During his six-year tenure as President, the company became the first to offer business and consumer information online in Canada, launched Salesgenie and various acquisition email marketing services, became a Google AdWords partner and completed a number of successful acquisitions.

“I’m excited to join the experienced and talented team at 360 Leads. I look forward to collaborating with our team on developing personalized lead generation solutions to get our clients in the room with key decision makers that will grow their business”, said Dan Cadieux.

Cadieux, who is a CPA and CA, also acted as CFO of Infogroup Canada for nine years following his work as a manager for KPMG, serving international clients such as Canon, Minolta, Masonite and Fujitec. As part of the 360 Leads worldwide approach to business, Dan is based in Adelaide, Australia.

About 360 Leads

360 Leads finds new customers for our clients by connecting them with key decision makers that will grow their business, anywhere in the world.

360 Leads is the only sales lead generation company that provides a complete precision-based nurturing process that is customized for each client to deliver optimal results. We integrate digital, direct, inbound and outbound marketing services while engaging the specialized expertise of our people, data and technology to deliver qualified sales opportunities. To learn more, visit www.360leads.com or call 1-844-360-LEAD (5323).

360 Leads is a 5th business^® company, an integrated marketing strategy and communications organization headquartered in Toronto, Canada.

Additional Information

Twitter: @360leads
LinkedIn: www.linkedin.com/company/360-leads

Contact: Leigh-Ann Clarke

Director of Sales

647.660.1999 Direct
647.860.0422 Mobile

TORONTO, Canada, August 5, 2014 – 360 Leads^® (360leads.com) announced today the immediate appointment of Leigh-Ann Clarke as Director of Sales, North America. Clarke will be responsible for leading the company’s North American sales team, expanding sales support in key markets and driving new client acquisition.

“Leigh-Ann’s extensive sales leadership experience, unsurpassed enthusiasm and action-orientation are all welcome attributes, as we advance our vision of delivering our clients more qualified sales leads than any other company”, says 360 Leads’ President and CEO, Stuart Lewis. “As a sales lead generation company, it’s critical that our sales force represents top industry talent. We’re thrilled to add Leigh-Ann to our team, as we look to support even more companies with their sales growth objectives.”

Prior to 360 Leads, Clarke held progressive sales leadership roles with Yellow Pages Group. In her most recent role with the company, Clarke led a 110-person sales team focused on print and digital products and was the top performing sales director in the Canadian market. During her tenure, Clarke also led teams in telephone sales and the neighborhood directories product group.

Clarke will be based from 360 Leads’ global headquarters in Toronto, Canada.

About 360 Leads

360 Leads finds new customers for our clients by connecting them with key decision makers that will grow their business, anywhere in the world.

360 Leads is the only sales lead generation company that provides a complete precision-based nurturing process that is customized for each client to deliver optimal results. We integrate digital, direct, inbound and outbound marketing services while engaging the specialized expertise of our people, data and technology to deliver qualified sales opportunities. To learn more, visit www.360leads.com or call 1-844-360-LEAD (5323).

360 Leads is a 5th business^® company, an integrated marketing strategy and communications organization headquartered in Toronto, Canada.

Additional Information

Twitter: @360leads
LinkedIn: www.linkedin.com/company/360-leads

Contact: Leigh-Ann Clarke

Director of Sales

647.660.1999 Direct
647.860.0422 Mobile

TORONTO, Canada, June 16, 2014 – 360 Leads^® (360leads.com) today issued its survey to sales and marketing leaders to identify best practices in multi-channel sales lead generation. 200,000 sales and marketing leaders across the globe from diverse industries have been invited to participate, with consolidated results being made publically available in September 2014.

Key insights will include:

• Most effective channels at generating leads
• Top sales and marketing challenges facing business
• Sales lead nurturing practices

“As 360 Leads continues with our mission to deliver more qualified sales leads than any other company, its critical that we have ongoing insight into the best practices and the tough challenges being faced by the global sales and marketing community”, said Dan Cadieux, Vice President, Strategy at 360 Leads. “Understanding channel effectiveness across diverse industries, countries and size of business allows our clients the benefit of a global resource of sales lead generation knowledge.”

The survey is being administered digitally and is accessible here. Consolidated survey results will be published through various means including a white paper, webinar, speaking engagements and business media. Survey participants will be provided early release of the results report, which will also summarize key insights applicable to businesses looking for sales growth.

About 360 Leads

360 Leads finds new customers for our clients by connecting them with key decision makers that will grow their business, anywhere in the world.

360 Leads is the only sales lead generation company that provides a complete precision-based nurturing process that is customized for each client to deliver optimal results. We integrate digital, direct, inbound and outbound marketing services while engaging the specialized expertise of our people, data and technology to deliver qualified sales opportunities. To learn more, visit www.360leads.com or call 1-844-360-LEAD (5323).

360 Leads is a 5th business^® company, an integrated marketing strategy and communications organization headquartered in Toronto, Canada.

Additional Information

Twitter: @360leads
LinkedIn: www.linkedin.com/company/360-leads

Contact: Leigh-Ann Clarke

Director of Sales

647.660.1999 Direct
647.860.0422 Mobile

TORONTO, Canada, April 12, 2014 – 360 Leads^® (360leads.com) formally launched its category redefining sales lead generation company at a kick-off event held at its Canadian headquarters. The company has been honing its precision-based lead nurturing process over the past year for B2B clients targeting North American markets, with an overwhelming success rate. Select clients in professional services, automotive, publications and manufacturing attended hundreds of qualified sales meetings, built ongoing sales pipelines and secured millions in new business.

“360 Leads is transforming how B2B companies obtain qualified and profitable sales opportunities” said President & CEO, Stuart Lewis. “Sales prospects are so close, yet companies struggle to connect with them. Our find connect grow philosophy connects our clients with the sales prospects they want by integrating the best attributes of digital, direct, inbound and outbound marketing into a truly holistic sales lead generation strategy.”

Powered by advanced data, digital analytics technologies and telesales infrastructure, sales lead generation channels and services include:

• Digital – social media, SEO, competitor intelligence, landing page tracking, prospects alert, anonymous visitor intelligence, mobile campaigns and Google AdWords campaigns
• Direct – direct mail campaigns, e-mail marketing campaigns, pre/post tradeshows and events, contests and promotions
• Inbound – calling programs, hotline campaigns, redemption and registration programs
• Outbound – appointment setting, renewal programs and win-back campaigns

“Everything we do focuses on connecting our clients with key decision makers, so they can grow their business. Our customers have been seeing payback on their 360 Leads’ investments upwards of 800% as related to sales, with one client achieving a more than 6,000% return”, adds Lewis. Select client success stories can be found online at 360leads.com/clientstories.

Pricing and Availability

Prices range from $750.00 to $6,000.00 per month depending on specific services, with most services being generally available across North America. B2B customers can learn more at 360leads.com or by calling 1-844-360-LEAD (5323).

About 360 Leads

360 Leads finds new customers for our clients by connecting them with key decision makers that will grow their business, anywhere in the world.

360 Leads is the only sales lead generation company that provides a complete precision-based nurturing process that is customized for each client to deliver optimal results. We integrate digital, direct, inbound and outbound marketing services while engaging the specialized expertise of our people, data and technology to deliver qualified B2B sales opportunities. To learn more, www.360leads.com or call 1-844-360-LEAD (5323).

360 Leads is a 5th business^® company, an integrated marketing strategy and communications organization headquartered in Toronto, Canada.

Additional Information

Twitter: @360leads
LinkedIn: www.linkedin.com/company/360-leads

Contact: Leigh-Ann Clarke

Director of Sales

647.660.1999 Direct
647.860.0422 Mobile