Direct Marketing
Go beyond the email drip campaign with direct marketing services that create curiosity and drive sales leads.
BREAKTHROUGH DIRECT MARKETING
that supports your B2B sales lead generation goals
Create curiosity and build consideration with B2B sales leads through our award-winning direct lead generation campaigns.
Why direct marketing in B2B lead generation?
What is direct response marketing?
Direct marketing is communicating with customers who have shown interest in your business. In this form of marketing, we directly communicate with our customers through email, post, or telephone, unlike TV advertisements or hoardings that reach a wide range of audiences.
It will allow you to send more personalized content through a channel your target audience is most likely to engage with.
Some direct marketing channels are:
- Telemarketing
- Email marketing
- Direct mail
- Targeted online ads
- Text messaging
Direct Lead Generation Advantages:
Brand loyalty
Customers who have worked with you, feel the company cares about them when you regularly keep in touch with them with updates, reminders and offers.
Personalized communication
Direct marketing campaigns are personalized to your target audience. This entails sending messages that are custom to the need of your target audience and therefore result in a highly engaged audience that is likely to convert.
Campaign tracking
Direct marketing campaigns are trackable, so all efforts that we put into it are measurable.
Our direct marketing services include:
Direct Response
Generate Sales Qualified Leads (SQL) with attention-grabbing direct lead generation campaigns.
Incentive & Switch
Turn prospects into Sales Qualified Leads (SQL) with compelling reasons to choose your business over a competitor.
Our direct marketing process
Step 1: Creating personas
In this stage, we create personas to get a good understanding of the ideal target audience. Creating personas will help us understand better what motivates them, channels they are likely to use, their pain points and more. This will allow us to create content they can relate to and therefore engage better.
Step 2: Crafting personalised messaging
In this stage, we create content that addresses the target audience’s needs and that is likely to result in high engagement.
Step 3: Selecting the channel
Based on where your customers are likely to engage the most, we select direct marketing channels that will have high conversions and return on investment
- Telemarketing
- Email marketing
- Direct mail
- Targeted online ads
- Text messaging
Step 4: Measuring Success
We set KPIs and SMART goals for the campaigns to measure success.
Learn how our unique approach to Direct Marketing can position your company for B2B sales lead generation success.
SIMPLY MORE SALES
with our range of sales lead generation services
Focus your sales team’s efforts on closing deals with more sales qualified leads.
Better Sales Qualified Sales Leads Drives Growth
Tool manufacturer’s sales force embraces national sales lead generation strategy. Direct lead generation combined with outsourced SDR services drives B2B sales leads with MRO and technical buyers.
Learn how we can help your business reach its B2B lead generation objectives.
DIRECT MARKETING FAQ'S
that answer common questions about B2B sales lead generation
Isn't direct marketing a defunct sales lead generation strategy?
Our direct marketing campaigns are unique in their approach. We do not generally aim to sell our client’s product or service. We use direct marketing as a tool to build curiosity with the B2B sales prospect through creative means of delivering their value proposition. These direct marketing lead generation campaigns work in conjunction with outbound marketing lead generation campaigns and digital marketing lead generation campaigns.
Does direct marketing increase meeting conversion rates?
The short answer is, yes. It not only increases lead generation conversions but it also increases SQL cadence. If our client has a more complex product or service to promote, direct marketing lead generation can make a material difference in lead generation success.
Don't direct mail pieces get thrown away by B2B sales prospects?
Sure, that happens. Just like email marketing campaigns can end up in the spam folder. It’s all a numbers game. A sales lead generation campaign we ran for a major technology company had a 74% recall on their multi-flight direct marketing lead generation campaign. That supported 150 qualified sales meetings being secured each month. This particular campaign was quite a departure from their usual lead generation strategy – and did it ever work.
Is direct marketing expensive?
It is an investment in intelligence and funding. And it can generate fantastic return. Some of our clients can cover their total sales lead generation investment with one sale, given the sale price of their own products or services.
Do you develop your direct marketing campaigns in-house?
Yes. All our work is done by 360 Leads’ sales lead generation professionals, sometimes in cooperation with our sister-company Clever Samurai. We have a full creative and production team that works with client brands of all sizes, across many B2B verticals. It is all seamless for our clients and you will have a constant sales lead generation expert point-of-contact.