Sell more, grow faster with B2B lead generation services.

360 Leads® is a B2B Lead Generation services company with an approach that ensures you generate the highest quality B2B sales leads.

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Provided by the top B2B lead generation company

Generate more sales qualified leads and reach your sales goals faster, with smart and robust B2B appointment setting and B2B lead generation services from 360 Leads.

How to Generate Sales

Outbound Marketing

Secure better sales qualified leads with advanced customer profiling and appointment setting from our professional SDR team.

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Digital Marketing

Insight-based digital marketing campaigns, SEO and SEM that delivers truly qualified B2B sales leads.

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PR & Content Marketing

Generate more leads and position your brand as the thought-leader with our PR & content marketing services.

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Direct Marketing

Customer acquisition campaigns that integrate with lead generation services from an award-winning direct marketing agency.


Our B2B lead generation and appointment setting services start with identifying and defining your target audience. We work with you to understand the companies and the contacts within the target industries that would most benefit from a conversation with your sales team about your product/services. We also create customer personas. This is crucial because customer personas help us to understand your buyer’s demographics, motivation, needs, and pain points. In short, the personas enable us to have a strong introductory conversation with your ideal sales leads. As well, we use the personas to develop relatable B2B lead generation campaigns and ultimately put you in conversation with the decision-makers you want to target and convert.

Before we start setting appointments and generating high-quality sales leads, we do our research. First and foremost, we get to know you.  We work to understand your UVP (Unique Value Proposition). What is it that sets you apart from others in your space? We need to understand this to pique the interest of your target prospect.  As well, we will gather data on micro and macro factors affecting your industry. We will collect information on competition, customers and suppliers that affect your business. The macro analysis looks at political, economic, socio-cultural, and technological factors associated with your industry.  We need this information to have as rich a conversation as possible with your prospect pool.

At 360 Leads, we use multiple channels to find B2B leads and set appointments with them. We assist you in identifying channels that will give you the best engagement, conversion, and ROI. Our channel expertise in B2B sales lead generation lies in the following areas:

● Outbound Marketing

● Digital Marketing

● Content Marketing & Public Relations

● Direct Marketing


In this stage, we present the B2B lead generation strategy that will be used to set the most qualified appointments possible for you. The strategy will contain the target audience, message and positioning and channels used to deliver the message.  We also present Key Performance Indicators (KPIs) to monitor the success of your campaigns. KPIs will give a clear view of how your campaign is performing throughout, and the information will allow us to further optimize your campaigns.

Once our B2B lead generation campaigns identify sales leads, we start to fill your sales pipeline with qualified appointments so that your sales team can do what they do best. Sell! With b2b leads for sale approach we bring bonafide leads to make your business grow. 

Depending on the duration of your campaign, we will regularly provide you with reports and insights on your B2B lead generation efforts. The insights from the campaign will allow you to understand campaign performance and learn more about your target audience to aid in major business decisions.  


Building a sales pipeline is a strategic exercise that demands the right people, process, and platforms. As a B2B lead generation service provider, we leverage our team of experts and proprietary appointment-setting process to maximize your pipeline and bring leads for businesses. From multi-channel outbound campaigns to digital-first strategies, our sales lead generation campaigns help our customers:

  • Optimize their outbound activities
  • Get in front of net new customers
  • Grow their market and mindshare
  • Connect with more qualified leads

Interested in setting your sales team up for success? Reach out and learn about how we can help you pack your pipeline for a successful next quarter.

Lead Generation Solutions


360 Leads is different from other B2B lead generation companies. Our approach to sales lead generation is trusted by major and challenger brands to help drive their sales growth. We have provided them with thousands of qualified sales appointments and millions of dollars in new business through our comprehensive mix of B2B lead generation services.

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Appointment Setting Experts

Our focus is single-minded, and our clients can attest to that. As one of Canada’s B2B leading lead generation and appointment setting services companies, we focus on getting you in front of qualified prospects so you can grow your business fast.


A One-Stop

Our collaborative experts will quickly understand your business and provide a roadmap to achieving your sales goals. Developing an air-tight target list recommending integrated marketing efforts based on your business goals, we’ll work with you to build a full and qualified sales pipeline.


Experience You Can Count On

With over 20+ years of North American and global experience, the team at 360 Leads brings a wealth of knowledge and sales lead generation success for clients across various industries. The bonus is that you get to work with people from a B2B lead generation company who truly understand your market.


An Extension of Your Brand

With our team of appointment setters, your sales team is guaranteed a warm greeting from prospects. We create that initial connection by professionally representing your brand, product, and services – opening the door for a more fruitful connection.

Learn how we can help your business reach its B2B lead generation objectives.


Companies in a variety of industries use our expertise to deliver a constant pipeline of qualified new sales leads. No matter your industry, our B2B lead generation solutions can help you reach your sales goals faster. Our B2B lead generation and appointment setting services have proven to be most successful and effective for the following industries.

and Logistics

We excel at building sales pipelines for transportation and logistics companies. Whether your business is warehousing, hauling freight, selling, and servicing transportation equipment, or providing technology solutions for transportation and logistics companies, our B2B sales lead generation team can help you achieve your revenue goals.


We know industrial businesses as if they were our own. Companies engaged in manufacturing, research and development, repairing, recycling, adapting, testing, or servicing goods benefit from our approach to sales lead generation. We establish our clients’ positioning, messaging, and launch business growth programs targeting key decision makers.

Home Improvement and Building Products

A consistent flow of new potential clients is essential for all businesses in the home improvement and building products industry to grow revenue year after year. We have considerable expertise in consistently generating new leads for this category, and our clients keep turning those leads into long-term clients.

Information Technology

Thousands of information technology businesses want more customers. And customers have too many options. Our sales lead generation solutions make tech companies find a steady flow of serious potential leads, and we give those leads ample reasons to stay connected to our tech clients.


Our abundant experience in B2B appointment setting and lead generation for the healthcare and medical industry enables us to generate warm sales leads and set B2B appointments with qualified targets for our clients.


simply more sales with our range of B2B lead generation services

Focus your sales team’s efforts on closing deals with more sales qualified leads.

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Outsourced SDR Goes Beyond Expectations

B2B lead generation company, 360 Leads, drives new customer sales leads for a trailer dealership and they can’t keep up. Outsourced SDR appointment setting services generated B2B lead generation opportunities in markets they never considered.

Better Sales Qualified Leads Drives Growth

Tool manufacturer’s sales force embraces Canadian and US sales lead generation strategy. Direct marketing combined with outsourced SDR services drives B2B sales leads with MRO and technical buyers.

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More B2B Sales Leads, More Customers

Recruitment agency’s sales lead generation program secures many sales qualified leads. The agency professionally represented its brand and won business with new customers in key verticals.

Reach the B2B sales prospects that matter most to your business.

New Customer Acquisition

“Lead generation company, 360 Leads, gave us as many as four or five sales leads per day and bona fide prospects that we had not been able to get into in the past. We actually had to pause the outbound calling campaign, so that we could catch up with the number of prospective customers who wanted to talk to us.”

George Cobham Jr.
VP of Sales and Marketing
Glasvan Great Dane

Influential Content Marketing

"360 Leads consistently delivers meaningful content for our marketing initiatives while driving our PR efforts through market-leading publications. Through the blogs and articles they have written, Minus Forty has become a market leader in our target markets."

Randy Skyba
VP of Sales & Marketing
Minus Forty Technologies

Sales Team Optimization

"When working with lead generation company, 360 Leads, be prepared to be challenged. They will come up with new ideas, but not for the sake of winning awards. Creativity and execution that is both measurable and accountable and that deliver results".

Frank Dominguez
Marketing Manager & Owner
Gray Tools

Increased Purchase Consideration

“360 Leads really helped us after a period of low brand awareness in the B2B space. IT people once again know that Toshiba is serving the Canadian market.”

Trevor Dantas
Vice President of Marketing
Toshiba of Canada

Export to the USA

"We are delighted with the results of the lead generation campaign designed and executed by 360 Leads. They showed their understanding of our business by creating a campaign that catered to the exact audience that we were trying to reach. While not every appointment will result in a sale, we had several excellent meetings that will help us grow our business in the US."

Manuel Eickhorn
Area Sales Manager

What do 300+ C-level executives, sales leaders and marketing heads know about sales lead generation?

Find out in The Black Report™, the global lead generation study by 360 Leads. Get the perspectives of senior leaders from a broad range of companies, industries and continents on:

  • the most effective lead generation channels
  • top sales lead generation challenges
  • best practices for sales and nurturing

The report also includes insights from lead generation company,  360 Leads, on reasons for success and failure, and regional differences that impact sales lead generation performance.

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