360 Leads' Services
Outbound Marketing, Digital Marketing & Direct Marketing
Canada & United States
GRAY TOOLS GENERATES B2B LEAD GENERATION CAMPAIGN CONVERSIONS
Gray Tools began domestic manufacturing of premium hand tools for professional trades people in Canada over 100 years ago. The company became known for its high quality standards and is the de facto brand of choice for industrial mechanics working in primarily MRO environments.
As the market evolved, offshore manufacturing and a myriad of consumer brands brought significant competition and pricing pressure. Management had a strategy for Gray Tools: reinforce their premium position and reconnect with its end-user customer base; and create a new mid-market brand with a more affordable price point targeting young trades people.
Empty Box Drives B2B Sales Leads
Imagine the attention received when a B2B sales prospect opens an empty box. This B2B marketing strategy was used in lead generation campaigns targeting MRO purchasers at major manufacturers, direct to their facilities and at trade shows.
SIMPLY MORE SALES
with our range of sales lead generation services
Focus your sales team’s efforts on closing deals with more sales qualified leads.
Better Sales Qualified Leads Drives Growth
Tool manufacturer’s sales force embraces national sales lead generation strategy. Direct marketing combined with outsourced SDR services drives B2B sales leads with MRO and technical buyers.
Learn how we can help your business reach its B2B lead generation objectives.
- Sales meetings were secured with 11% of targeted companies in Canada, over the campaign periods. Many of these were national and international brands with extraordinary buying potential.
- New product introduction in the US market delivered over 20% of targeted attendees to the Gray Tools exhibit and has culminated in new product distribution relationships.
- The process uncovered extensive opportunities within the market and areas for improvement with the sales force, with the company now overhauling its go-to-market strategy.
Qualified Sales Meeting Conversion Rate
B2B Sales Prospects Visiting Trade Booth
“Be prepared to be challenged both creatively and executionally. They will come up with new and creative ideas.”