Lead Generation Articles.
Winners, losers, and customers
Peter Drucker, the inventor of modern management, said, “Because the purpose of business is to create a customer, the business enterprise has two – and only two – basic functions: marketing and ...
read moreTwelve million solutions to build a sales-driven culture
Twelve-million, one-hundred thousand results, to be exact. That’s how many direct hits on sales culture best practices come up on Google in less than one second. It seems there are loads of solution...
read moreA novel way to drive loyalty
“The demand has been so strong for our new launch products, there’s no question we could’ve sold more,” said Kurt McNeil, General Motors’ vice president of Sales Operations. According to GM,...
read moreData Intelligence Driving Key Decisions for Lead Generation
Intelligence. According to Merriam-Webster it’s “the ability to learn, understand or to deal with new or trying situations”. Intelligence is what market trailblazers like data centre giant Q9 an...
read moreSpray Foam Insulation is the Perfect Product for Direct Mail
And so are lighting control systems, computers, long-haul trailers and more. If you were to ask Betsy Cosper, former Vice President Marketing at Icynene, if direct mail generates excitement for her bu...
read moreCRM is much more than software
50% failure rate acknowledges something is VERY wrong. There are many fortunes being made on the purchase, licensing and consulting associated with CRM implementations. Big brands in the category like...
read moreIf you build it, will they buy?
There will be 1.32 billion – yes billion – digital buyers across the globe in 2016. This is up a staggering 60% from 2013, as more B2B and B2C shoppers direct their spending to e-commerce sites li...
read moreThree letters that will make or break your lead generation
Stuart Lewis, President & CEO of 360 Leads®, knows what it takes to build a major brand – not only for his own company but also for the global brands his organization serves. 360 Leads supports the...
read moreFour principles of effective lead generation
Top Sales World – Top Sales Hard Talk. Jonathan Farrington discusses the 4 Principles of Effective Lead Generation with Dan Cadieux from 360 Leads®...
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