Lead Generation Articles.

Peter Drucker, the inventor of modern management, said, “Because the purpose of business is to create a customer, the business enterprise has two – and only two – basic functions: marketing and ...

Twelve-million, one-hundred thousand results, to be exact. That’s how many direct hits on sales culture best practices come up on Google in less than one second. It seems there are loads of solution...

“The demand has been so strong for our new launch products, there’s no question we could’ve sold more,” said Kurt McNeil, General Motors’ vice president of Sales Operations. According to GM,...

Intelligence. According to Merriam-Webster it’s “the ability to learn, understand or to deal with new or trying situations”. Intelligence is what market trailblazers like data centre giant Q9 an...

And so are lighting control systems, computers, long-haul trailers and more. If you were to ask Betsy Cosper, former Vice President Marketing at Icynene, if direct mail generates excitement for her bu...

50% failure rate acknowledges something is VERY wrong. There are many fortunes being made on the purchase, licensing and consulting associated with CRM implementations. Big brands in the category like...

There will be 1.32 billion – yes billion – digital buyers across the globe in 2016. This is up a staggering 60% from 2013, as more B2B and B2C shoppers direct their spending to e-commerce sites li...

Stuart Lewis, President & CEO of 360 Leads®, knows what it takes to build a major brand – not only for his own company but also for the global brands his organization serves. 360 Leads supports the...

Top Sales World – Top Sales Hard Talk. Jonathan Farrington discusses the 4 Principles of Effective Lead Generation with Dan Cadieux from 360 Leads®...