articles

Lead Generation Articles.

Winners, losers, and customers

17 Feb, 2017

Peter Drucker, the inventor of modern management, said, “Because the purpose of business is to create a customer, the business enterprise has two – and only two – basic functions: marketing and ...

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A novel way to drive loyalty

26 Jul, 2016

“The demand has been so strong for our new launch products, there’s no question we could’ve sold more,” said Kurt McNeil, General Motors’ vice president of Sales Operations. According to GM,...

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CRM is much more than software

26 Jan, 2016

50% failure rate acknowledges something is VERY wrong. There are many fortunes being made on the purchase, licensing and consulting associated with CRM implementations. Big brands in the category like...

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If you build it, will they buy?

26 Nov, 2015

There will be 1.32 billion – yes billion – digital buyers across the globe in 2016. This is up a staggering 60% from 2013, as more B2B and B2C shoppers direct their spending to e-commerce sites li...

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