360 Leads sales lead generation news

Lead generation is top global sales and marketing challenge

October 6, 2014
TORONTO, Canada, October 6, 2014 – 360 Leads® (360leads.com) announced the release of its 2014 edition of The Black Report™ (#theblackreport), its global study of B2B sales lead generation practices with C-levels, sales leadership and marketing executives from six continents. The study highlights sales lead generation as the most important sales and marketing challenge facing 58% of companies. Although 78.5% of companies have engaged in lead generation programs over the past 12 months, only 17.3% are meeting their sales lead generation targets.