360topline™ / perspectives on B2B sales lead generation.
360topline™ / perspectives
on B2B sales lead generation.
Being active and engaging with new leads and prospects is a good way to fill your sales pipeline and garner new business, but how often are you measuring the performance of your lead generation campaign? There are several metrics to track in lead generation. The key is to map out your goals and prioritize the
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When generating B2B leads you’ll need to go to where the leads are, and nowadays, that’s on social media. According to the Black Report, social media accounts for 26.8% of a B2B company’s success. Using it to tap into interested prospects for your business can be a powerful resource. But what’s the best platform to
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