B2B Sales Lead Generation Blog

360topline / perspectives on B2B sales lead generation.

360topline / perspectives on B2B sales lead generation.

360topline / perspectives
on B2B sales lead generation.

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Inbound and outbound make for good sales lead generation
12 Jun 2019

Inbound and outbound marketing: they work better together

By 360 Leads

No doubt you’ve heard about inbound marketing and outbound marketing. They’re often viewed as choices that a marketer makes when deciding how to generate B2B sales leads. Instead of thinking about this as a choice, it’s better to view them as complementary forces. Combining inbound and outbound forces can create a more cohesive – and

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generate leads
12 Mar 2019

Generate leads by opening the gates to your content

By 360 Leads

The majority of B2B content to generate leads is gated, meaning to get access to information, users must submit some of their personal details. But is this the best approach? Consider that once you’ve put the final touches on a white paper or a case study and you’re ready to unleash it on the world,

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sales leads
04 Oct 2017

Lead generation that takes telesales to the next level

By 360 Leads

Telesales can be the start of a successful lead generation campaign – when you have the right lead generation company working for you. The 360 Leads Black Report found that 44.7% of top performing companies rank telesales as their best lead generation channel. When you combine direct mail, digital marketing and a targeted campaign that gets your

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b2b lead generation
21 Aug 2017

Turn sales leads into demand generation success

By 360 Leads

If you’re wondering how you or your sales force can do a little better with their demand generation goals, you might be surprised to learn that sales effectiveness isn’t all about product knowledge. It’s about sales knowledge. And a lead generation company’s most successful clients have sales cultures that get it. And in turn, they

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