B2B Sales Lead Generation Blog

360topline / perspectives on B2B sales lead generation.

360topline / perspectives on B2B sales lead generation.

360topline / perspectives
on B2B sales lead generation.

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b2b lead generation
13 Nov 2017

Direct mail drives sales leads: target, create and integrate

By 360 Leads

The best direct mail campaigns grab the attention of decision makers and make them want to meet with you. A lead practically signed, metaphorically sealed and delivered. The process however, of sealing a deal with direct mail takes some due diligence – and it starts with a lead generation company that produces successful campaigns. At

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appointment setting
10 Jul 2017

Direct mail that always delivers double-digit responses

By 360 Leads

To the uninitiated, direct mail is junk mail. It’s simply flyers, postcards and papers that end up in the garbage. ‘Light your money on fire’, ‘it’s the digital age’, ‘direct mail doesn’t work’, they say. We hate to burst the naysayers’ bubble, but they are just flat wrong. That isn’t to say there aren’t horrible

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