B2B Sales Lead Generation Blog

360topline / perspectives on B2B sales lead generation.

360topline / perspectives on B2B sales lead generation.

360topline / perspectives
on B2B sales lead generation.

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secret powers of a lead generation company
02 Oct 2019

The secret powers of a lead generation company

By 360 Leads

Lead generation is the process of converting, and to some extent nurturing, business leads. The question of whether to hire an outside lead generation firm is one that confronts many businesses who might otherwise consider doing this in-house. Nurtured leads produce a 20% increase in sales opportunities and businesses who nurture leads make 50% more

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generate leads
12 Mar 2019

Generate leads by opening the gates to your content

By 360 Leads

The majority of B2B content to generate leads is gated, meaning to get access to information, users must submit some of their personal details. But is this the best approach? Consider that once you’ve put the final touches on a white paper or a case study and you’re ready to unleash it on the world,

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b2b lead generation
22 Jan 2019

Lead generation buyer personas, why and how to create them

By 360 Leads

Lead generation buyer personas are shorthand for the different types of individuals most likely to buy your products or services – basically fictional examples of your ideal customers, like IT Irene, Mechanic Mike, or Builder Bryan. Why are they helpful? Because having a deep understanding of who your target sales leads are will increase the

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b2b lead generation
19 Jun 2018

Increase sales leads by nurturing B2B relationships

By 360 Leads

Everyone knows that getting as many sales leads as possible plays an extremely important role in having a thriving business. But, you shouldn’t focus all your attention on capturing new business leads, you should focus a majority of your attention on nurturing the leads you already have. Failing to nurture your current leads and leaving

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generate leads
31 Oct 2017

Don’t make win-back campaigns plan B in your lead generation

By 360 Leads

Whoever came up with that familiar saying what’s old is new again might have been talking about customer win-back campaigns – or not. Either way, when it comes to sales, a win-back campaign should be a part of your sales lead generation program. According to research by Bain & Company, increasing customer retention rates by 5% increases profits

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appointment setting
10 Jul 2017

Direct mail that will always generate leads

By 360 Leads

To the uninitiated, direct mail is junk mail. It’s simply flyers, postcards and papers that end up in the garbage. ‘Light your money on fire’, ‘it’s the digital age’, ‘direct mail doesn’t work’, they say. We hate to burst the naysayers’ bubble, but they are just flat wrong – direct mail can generate leads. That

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b2b lead generation
03 Apr 2017

Why salespeople shouldn’t generate leads

By 360 Leads

To be effective in meeting annual sales targets, a salesperson often needs to focus on countless miscellaneous tasks to ensure a consistently full pipeline. There is a lot of legwork involved in generating leads that a sales person must do to generate leads for a company, but has nothing to do with closing actual sales.

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