B2B Sales Lead Generation Blog

360topline / perspectives on B2B sales lead generation.

360topline / perspectives on B2B sales lead generation.

360topline / perspectives
on B2B sales lead generation.

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18 Dec

Want to generate leads? Learn how to tell your story.

How did your company come to exist and why? Can you explain it in an interesting, engaging and memorable way? In business, (especially if you want to generate leads), knowing your story, and how to tell it, can literally make the difference between connecting with a client, or not.  According to The Black Report, only

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inbound versus outbound marketing for lead generation
08 May 2019

Inbound versus outbound: which is more effective for lead generation?

By 360 Leads

With every new platform come new ways to reach out to potential customers, and B2B company marketers have a wide selection of tactics to choose from when planning a strategy. Simply put, these tactics fall into two main categories – inbound and outbound lead generation tactics – though the two are often combined in an

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