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B2B sales lead generation gets a boost from chatbots

Filling out an online form is about as exciting as watching paint dry, yet they’re a standard B2B sales lead generation tactic for many B2B businesses. In essence their success depends on the willingness of people to spend time filling in blanks in order to receive something they perceive as valuable, whether that’s an article, a white paper, or an online tutorial.

A more modern and effective inbound marketing alternative is a chatbot. Chatbots boost B2B sales lead generation and they are a quick and easy way to start a conversation with very little effort required from your target.

Bots have been proliferating on websites for not only customer support, but also for sales lead generation.  They are easy to use, and can be entertaining too. Having somebody waiting for you to answer is surprisingly compelling. Without even knowing why, users find themselves slipping down the conversion funnel, quickly getting the information they need without having to look for it. Instead, they are treated to the much more fun experience of a simple interactive conversation.

Chatbots and B2B sales lead generation

Most of us have had a chatbot experience before, but if you haven’t, here’s how it works for B2B sales lead generation.

You head to a website and a chatbot pops up on screen, introducing their virtual self. They should also ask you for your name, so they can continue the conversation in a more personal way. To avoid any confusion, at some point early in the exchange they should clarify that they are not a human, but are in fact a bot.

Using a series of AI-powered questions they get to the heart of the matter, and find out what it is you are looking for. They should be able to get it for you in a nanosecond, after asking for a few more details, like your email address so they can follow up. In some cases they might pass the person along to a real, live human to assist.

This interaction should be as pain-free as possible, so a good script is a must. If you need help writing natural-sounding language, check out any of the numerous tutorials that exist. A few helpful tips include:

  • Keep the messages short
  • Avoid slipping into a monologue
  • The bot shouldn’t post more than three messages in a row before waiting for an answer
  • Leverage GIFs, emojis and videos to up the fun factor

If a customer leaves a conversation, the bot can leverage the information it gathered the last time and use it to personalize the next interaction and continue where they left off.

Don’t let hot sales leads cool down

Having a bot is a great investment for any B2B business with a website, but the follow-up is even more critical. A study showed that the faster the response time, the better the odds of contacting the sales lead. In fact, it found that the odds of making contact with a new lead are extremely high within five minutes but drop off dramatically as the minutes tick by. Specifically a sales rep is 100x less likely to make contact if the first call is made 30 minutes after submission. The goal is to respond immediately and persistently to sales leads.

According to the Harvard Business Review, an audit of companies demonstrated the extremely short life of online leads and found that about half of all online leads were followed up only after 24 hours, or never followed up at all! What may well have been a hot lead may turn into a frosty reception for the salesperson making the call a whole day after the lead, if not later. When you’re paying mightily for each lead, that’s a big, fat waste.

So ensure your sales team reacts to a bot-generated sales lead with just as much speed and enthusiasm as your bot did in the first place. Or, consider your bot all for naught!

Find out how 360 Leads can help your business with a B2B sales lead generation campaign, whether that’s with a chat bot or not. Contact us today!

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B2B Lead Generation Insights and Ideas Sales Team Performance

The lead generation company telesales stereotype debunked

Your next customer is only a call away. That is, if you or your lead generation company telesales team picks up the phone.

Needless to say, because of this, telemarketing or telesales gets a bad rep; those poorly-scripted calls are made in the hundreds if not thousands, from disengaged people focused on quantity and not quality. It’s a negative stereotype that’s hard to shake, but as a sales lead generation company who prides itself in the outbound calling campaigns we’ve successfully accomplished for our clients, we’ll put a hard stop on that right here.

Just check out these numbers:

  • The best performing sales lead generation channel by 44.7% was outbound telemarketing for top performing companies as found by The Black Report.
  • Another report found that 70% of B2B sales come from human interaction – 56% of these sales came from telemarketing.
  • B2B telemarketing is different than B2C telemarketing – The State of Inbound Marketing report found that B2B companies get twice as many leads from telemarketing than B2C companies.
  • The most annoying type of advertising at home was deemed telesales while at work it is deemed the LEAST annoying and favourable option.

How do you get telesales to work for your business?

  1. Who are your B2B sales targets? Review your data and ditch the quantity over quality stereotype. Do the research and know which verticals, locations, job titles and companies matter most to you. Do the people you’re calling have the capabilities to onboard what you’re offering? Doing the upfront thinking before your outbound calling campaign will help set the right targets.
  2. What is the purpose of the lead generation company telesales campaign or call? You can’t have your eye on the prize if you don’t know what the prize looks like. Whether you are selling a product, booking a qualified sales meeting or providing a service know the purpose and focused objective of the call. Even if your prospect isn’t interested, this gives you information to refocus your efforts elsewhere. Every call, whether you book a meeting or not provides immediate feedback.
  3. Are you listening? While the right script can propel your phone call from good to great, it’s essential to listen for an understanding of your prospect’s needs rather than just listening for the sake of responding. Don’t get wrapped up in your pitch and don’t go into automatic – the call should be a genuine, two-way conversation as this is the start of building and nurturing customer relationships.

It takes a positive, enthusiastic and master communicator to bridge the relationship between you and your prospective leads – we’re lucky to work with a few on the 360 Leads team.

Until then, turn the negative telemarketing perceptions on their heads with these three easy sales leads tips and your marketing and sales may see a positive return. We can help make that next great phone call for you, simply give us a shout.