B2B Sales Lead Generation Blog

360topline / perspectives on B2B sales lead generation.

360topline / perspectives on B2B sales lead generation.

360topline / perspectives
on B2B sales lead generation.

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inbound versus outbound marketing for lead generation
08 May 2019

Inbound versus outbound: which is more effective for lead generation?

By 360 Leads

With every new platform come new ways to reach out to potential customers, and B2B company marketers have a wide selection of tactics to choose from when planning a strategy. Simply put, these tactics fall into two main categories – inbound and outbound lead generation tactics – though the two are often combined in an

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lead generation company
20 Feb 2019

Not all B2B sales leads are created equal

By 360 Leads

There are warm B2B sales leads, hot sales leads and those that are just simply not really B2B sales leads at all. So, how do you know the difference between what’s hot and what’s not? “There are three main things to consider when determining the quality of an initial sales lead”, says Christine Britsas, Regional

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lead generation companies
27 Nov 2017

The two things you’re overlooking in lead generation

By 360 Leads

There are five weeks left in 2017. Did you hit your targets? Have you increased your leads? Did you grow your business the way you envisioned? As the year comes to a close it may be time to re-evaluate your lead generation strategy – and it might start with partnering with a lead generation company. Only

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b2b sales leads
05 Jun 2017

Marketing has one role: helping with sales leads

By 360 Leads

The one thing sales and marketing departments agree on is their greatest challenge: generating more qualified sales leads. Still, many marketing personnel believe their role to be independent of sales or are unsure of how their role contributes to sales. Indeed, The Black Report™ found that marketers believe their sales lead generation activities are 35%

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