B2B Sales Lead Generation Blog

360topline / perspectives on B2B sales lead generation.

360topline / perspectives on B2B sales lead generation.

360topline / perspectives
on B2B sales lead generation.

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secret powers of a lead generation company
02 Oct 2019

The secret powers of a lead generation company

By 360 Leads

Lead generation is the process of converting, and to some extent nurturing, business leads. The question of whether to hire an outside lead generation firm is one that confronts many businesses who might otherwise consider doing this in-house. Nurtured leads produce a 20% increase in sales opportunities and businesses who nurture leads make 50% more

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Lead Generation Goals
18 Apr 2019

Lead generation goals: how to stick to them

By 360 Leads

Why, hello there, Q2. How the heck did that happen? Spring has sprung, and summer is fast approaching. It’s time to think about those B2B sales lead generation goals you set back in January. Now’s the time to get things done before long, sunny days and vacations take us away from our desks (and phones).

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