B2B Sales Lead Generation Blog

360topline / perspectives on B2B sales lead generation.

360topline / perspectives on B2B sales lead generation.

360topline / perspectives
on B2B sales lead generation.

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Chatbots boost B2B Lead Genreation
06 Nov 2019

Chatbots boost B2B lead generation

By 360 Leads

Filling out an online form is about as exciting as watching paint dry, yet they’re a standard lead generation tactic for many B2B businesses. In essence their success depends on the willingness of people to spend time filling in blanks in order to receive something they perceive as valuable, whether that’s an article, a white

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Events are powerful for B2B Lead generation
21 Oct 2019

Why events are powerful for B2B lead generation

By 360 Leads

Who doesn’t love getting invited to an event? If that event is tied to one’s career, with a timely topic and interesting speakers, there’s an added incentive to attend. Events are powerful for B2B lead generation. For businesses, hosting events is a great way to increase brand awareness, reach out to potential clients and generate

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Social media networks for lead generation
12 Aug 2019

Best social media networks for lead generation

By 360 Leads

Social media is a driving force in many facets of our daily lives and for B2B marketers social media platforms are now the number one content marketing tactic – ahead of blogs, articles, e-newsletters, videos, podcasts, white papers and case studies. In other words, if you’re not on it, you’re not in it. Yet some

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appointment setting services
07 Jun 2019

Make your B2B sales lead generation campaign perform

By 360 Leads

Being active and engaging with new leads and prospects is a good way to fill your sales pipeline and garner new business, but how often are you measuring the performance of your B2B sales lead generation campaign? There are several metrics to track in lead generation. The key is to map out your goals and

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inbound versus outbound marketing for lead generation
08 May 2019

Inbound versus outbound: which is more effective for lead generation?

By 360 Leads

With every new platform come new ways to reach out to potential customers, and B2B company marketers have a wide selection of tactics to choose from when planning a strategy. Simply put, these tactics fall into two main categories – inbound and outbound lead generation tactics – though the two are often combined in an

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Lead Generation Goals
18 Apr 2019

Lead generation goals: how to stick to them

By 360 Leads

Why, hello there, Q2. How the heck did that happen? Spring has sprung, and summer is fast approaching. It’s time to think about those B2B sales lead generation goals you set back in January. Now’s the time to get things done before long, sunny days and vacations take us away from our desks (and phones).

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generate leads
12 Mar 2019

Generate leads by opening the gates to your content

By 360 Leads

The majority of B2B content to generate leads is gated, meaning to get access to information, users must submit some of their personal details. But is this the best approach? Consider that once you’ve put the final touches on a white paper or a case study and you’re ready to unleash it on the world,

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lead generation company
20 Feb 2019

Not all B2B sales leads are created equal

By 360 Leads

There are warm B2B sales leads, hot sales leads and those that are just simply not really B2B sales leads at all. So, how do you know the difference between what’s hot and what’s not? “There are three main things to consider when determining the quality of an initial sales lead”, says Christine Britsas, Regional

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lead generation companies
12 Feb 2019

A low tech B2B lead generation campaign email solution

By 360 Leads

In a B2B lead generation campaign, low-tech tactics can offer serious upgrades to high-tech solutions – especially when it comes to results. Recently, Leigh-Ann Clarke, VP and General Manager of 360 Leads and our sister company, Clever Samurai covered this high-tech/low-tech topic in an article for Direct Marketing Magazine. Specifically, how a e-mail lead generation

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lead generation sales
04 Feb 2019

Lead generation video killed the radio star

By 360 Leads

B2B sales lead generation comes in different forms. 360 Leads is fortunate to have varied means to support our clients in generating more qualified sales leads. One way that we’ve found successful has been through the production of online video, usually part of a broader sales lead generation campaign. According to Google, 70 per cent

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appointment setting
04 Feb 2019

Convert sales leads into loyal clients

By 360 Leads

To thrive in today’s world, companies need to move beyond the customer journey. To reach their full potential and earn loyal clients for life, companies need to maintain a permanent presence in the lives of their customers, an endless relationship not confined to separate episodes of actively considering a purchase. This is as true for

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lead generation company
30 Jan 2019

B2B lead generation leaders are…

By 360 Leads

B2B Lead generation is a massive industry, with countless verticals capturing qualified leads that can be sold to companies looking to acquire new customers. But according to The Black Report, only 17.3 per cent of companies actually reach their lead generation targets. There are different lead generation verticals geared to different industries, but the most

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b2b lead generation
22 Jan 2019

Lead generation buyer personas, why and how to create them

By 360 Leads

Lead generation buyer personas are shorthand for the different types of individuals most likely to buy your products or services – basically fictional examples of your ideal customers, like IT Irene, Mechanic Mike, or Builder Bryan. Why are they helpful? Because having a deep understanding of who your target sales leads are will increase the

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lead generation campaign
15 Jan 2019

How to kickstart your lead generation campaign

By 360 Leads

The new year is for new beginnings and if your lead generation needs a reboot, now’s the right time to give it the attention it needs so the year ahead will be a success. Here are some helpful tips for the coming year. Review your successes (and flops) What were your goals for 2018? Did

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sales leads
01 Oct 2018

Artificial intelligence is changing lead generation

By 360 Leads

Sales lead generation has always been an inherently human activity but with the advent of artificial intelligence (AI) applications, companies are going to be rewiring their B2B lead generation tactics. Here are two key ways AI can assist marketers in capturing sales leads. Personalization Big data is being captured in unprecedented ways and in massive

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lead generation companies
01 Sep 2018

Direct mail still delivers B2B sales

By 360 Leads

Direct mail might seem so last century, but it has an enduring appeal, especially in this age of digital everything. Believe it or not, people enjoy taking a break, dimming their devices and picking up actual, physical mail. If nothing else, there’s an element of surprise, even though it’s sometimes tempered by disappointment. Still, being

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b2b lead generation
19 Jun 2018

Increase sales leads by nurturing B2B relationships

By 360 Leads

Everyone knows that getting as many sales leads as possible plays an extremely important role in having a thriving business. But, you shouldn’t focus all your attention on capturing new business leads, you should focus a majority of your attention on nurturing the leads you already have. Failing to nurture your current leads and leaving

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b2b lead generation services
21 Feb 2018

In lead generation, work on these two key relationships

By 360 Leads

Despite the cold weather, there is a lot to feel warm about in February. From Valentine’s Day to Family Day, Lunar New Year for some cultures and even cheering on our nation’s team at the Winter Olympics, there is a great sense of building community and nurturing relationships. In lead generation, relationships are the basis for

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b2b lead generation companies
02 Feb 2018

How do lead generation companies get results

By 360 Leads

In one of our 360 Leads blog, we dispelled the negative connotations around telesales and explained why it’s an effective lead generation channel. No one knows this better than sales lead generation companies. They are on the front lines (and on the phone lines) putting this method into practice everyday for 360 Leads and our clients.

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lead generation companies
27 Nov 2017

The two things you’re overlooking in lead generation

By 360 Leads

There are five weeks left in 2017. Did you hit your targets? Have you increased your leads? Did you grow your business the way you envisioned? As the year comes to a close it may be time to re-evaluate your lead generation strategy – and it might start with partnering with a lead generation company. Only

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generate leads
31 Oct 2017

Don’t make win-back campaigns plan B in your lead generation

By 360 Leads

Whoever came up with that familiar saying what’s old is new again might have been talking about customer win-back campaigns – or not. Either way, when it comes to sales, a win-back campaign should be a part of your sales lead generation program. According to research by Bain & Company, increasing customer retention rates by 5% increases profits

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sales leads
04 Oct 2017

Lead generation that takes telesales to the next level

By 360 Leads

Telesales can be the start of a successful lead generation campaign – when you have the right lead generation company working for you. The 360 Leads Black Report found that 44.7% of top performing companies rank telesales as their best lead generation channel. When you combine direct mail, digital marketing and a targeted campaign that gets your

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lead generation company
28 Sep 2017

Reduce churn and increase B2B sales

By 360 Leads

Winning new customers builds internal enthusiasm and turns B2B sales champions into company heroes. A Bain & Company study highlights that increasing customer retention by 5% can increase profitability by 25% to 95%. Within the US credit card industry, Forbes reports that providers deal with annual churn rates of 20%. Imagine the massive profitability of

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b2b lead generation
21 Aug 2017

Turn sales leads into demand generation success

By 360 Leads

If you’re wondering how you or your sales force can do a little better with their demand generation goals, you might be surprised to learn that sales effectiveness isn’t all about product knowledge. It’s about sales knowledge. And a lead generation company’s most successful clients have sales cultures that get it. And in turn, they

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lead generation company
31 Jul 2017

A full B2B sales pipeline doesn’t always mean a healthy one

By 360 Leads

A sales team is only as good as their pipeline. How your company obtains new B2B sales leads and grows existing clients is based on the opportunities, database and relationships your sales team has with qualified prospects. The biggest misconception is that a full pipeline is a healthy pipeline. That is not always the case.

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appointment setting
24 Jul 2017

Turn digital traffic into real qualified sales leads

By 360 Leads

In The Black Report™, our global study on sales lead generation, marketers selected digital lead generation as their top lead generation channel, while salespeople selected outbound telesales as their top channel. We say they’re both right, but the important question remains: how do you turn digital traffic into real bona fide sales leads? The key

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sales leads
17 Jul 2017

The one great phone call that can propel your B2B sales

By 360 Leads

Telemarketing. Some might classify it as the underbelly of B2B sales and marketing, filled with companies using offshore low-cost, high-volume call centres and reciting poorly developed scripts trying to sell something that somebody doesn’t really want. This lead generation stereotype has created a fear in many marketers of using the telephone as a sales and

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best lead generation companies
14 Jul 2017

How to outsmart the big wigs in your lead generation efforts

By 360 Leads

There is no question that being the #1 brand in your category is what every company strives for. Some of our clients are exactly that and some are trying hard to be. And because we serve both types of clients as a lead generation company, we can tell you that if you’re smart about your

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lead generation company
12 Jun 2017

If you want sales leads, pay for the fans on social media

By 360 Leads

What is the appeal of social media for brands? Engaging potential sales leads? Starting conversations? Building communities? Not quite. Till recently, social media attracted marketers in large part because it was a totally free form of lead generation. Of course, that’s changed. Now, if you want your brand messaging to get eyeballs and interactions, you’ve

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lead generation companies
15 May 2017

Lead generation: marketing and sales need to collaborate

By 360 Leads

The number of sales leads a business needs is a great point of contention between sales and marketing teams within an organization. Sales executives always find they could use more to keep the sales funnel flowing, while marketing executives believe they’re providing enough. In fact, marketing professionals say their lead generation activities are 35% more

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b2b lead generation
17 Apr 2017

3 things a business can achieve with sales lead generation

By 360 Leads

A steady flow of sales leads is the livelihood of every organization. Whether it is top of mind in an organization or not, companies require sales lead generation to operate. Lead generation should be at the core of every business. Sometimes the marketing and sales teams face internal obstacles that don’t foster an environment conducive

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b2b lead generation
03 Apr 2017

Why salespeople shouldn’t generate leads

By 360 Leads

To be effective in meeting annual sales targets, a salesperson often needs to focus on countless miscellaneous tasks to ensure a consistently full pipeline. There is a lot of legwork involved in generating leads that a sales person must do to generate leads for a company, but has nothing to do with closing actual sales.

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