360topline™ / perspectives on B2B sales lead generation.
360topline™ / perspectives
on B2B sales lead generation.
An effective B2B sales team turns leads into concrete wins, but a witch’s brew or a fairy godmother can’t make this happen overnight (no matter what time of the year it is). Monster sales effectiveness happens when there is a shift in thinking and not just by following a list of actions. How, you ask?
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If you’re wondering how you or your sales force can do a little better with their demand generation goals, you might be surprised to learn that sales effectiveness isn’t all about product knowledge. It’s about sales knowledge. And a lead generation company’s most successful clients have sales cultures that get it. And in turn, they
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