B2B Sales Lead Generation Blog

360topline / perspectives on B2B sales lead generation.

360topline / perspectives on B2B sales lead generation.

360topline / perspectives
on B2B sales lead generation.

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Social media networks for lead generation
12 Aug 2019

Best social media networks for lead generation

By 360 Leads

Social media is a driving force in many facets of our daily lives and for B2B marketers social media platforms are now the number one content marketing tactic – ahead of blogs, articles, e-newsletters, videos, podcasts, white papers and case studies. In other words, if you’re not on it, you’re not in it. Yet some

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12 Jun 2017

If you want sales leads, pay for the fans on social media

By 360 Leads

What is the appeal of social media for brands? Engaging potential sales leads? Starting conversations? Building communities? Not quite. Till recently, social media attracted marketers in large part because it was a totally free form of lead generation. Of course, that’s changed. Now, if you want your brand messaging to get eyeballs and interactions, you’ve

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