B2B Sales Lead Generation Blog

360topline / perspectives on B2B sales lead generation.

360topline / perspectives on B2B sales lead generation.

360topline / perspectives
on B2B sales lead generation.

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lead generation companies
12 Feb 2019

A B2B lead generation campaign low-tech e-mail solution

By 360 Leads

In a B2B lead generation campaign, low-tech tactics can offer serious upgrades to high-tech solutions – especially when it comes to results. Recently, Leigh-Ann Clarke, VP and General Manager of 360 Leads and our sister company, Clever Samurai covered this high-tech/low-tech topic in an article for Direct Marketing Magazine. Specifically, how a e-mail lead generation

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b2b telemarketing companies
04 Jan 2019

Debunking the telesales stereotype

By 360 Leads

Your next customer is only a call away. That is, if you or your lead generation company picks up the phone. Needless to say, because of this, telemarketing or telesales gets a bad rep; those poorly-scripted calls are made in the hundreds if not thousands, from disengaged people focused on quantity and not quality. It’s

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b2b lead generation companies
02 Feb 2018

How does a sales lead generator get results

By 360 Leads

In our last 360 Leads blog, we dispelled the negative connotations around telesales and explained why it’s an effective lead generation channel. No one knows this better than a sales lead generator. They are on the front lines (and on the phone lines) putting this method into practice everyday for 360 Leads and our clients. From

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b2b appointment setting
22 Jan 2018

Debunking the telesales and appointment setting sterotype

By 360 Leads

Your next customer is only a call away. That is, if you or your lead generation company picks up the phone. Needless to say, because of this, telemarketing or telesales gets a bad rep; those poorly-scripted calls are made in the hundreds if not thousands, from disengaged people focused on quantity and not quality. It’s

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advantage
express-script
grey tools
icey
toshiba
dealer
opentext
ttec
shell
q9