toshiba canada

toshiba canada

Toshiba Canada

Toshiba wanted IT professionals across Canada to consider Toshiba notebook computers for their company’s business needs. An integrated campaign was developed, including a combination of direct marketing, multi-channel digital advertising, outbound telesales and personal visits to hundreds of IT buyers across Canada in diverse verticals.

The campaign set record click-through rates on LinkedIn and IT industry websites, and delivered over 1,000 qualified sales meetings over two quarters for the Toshiba sales force. Direct mail executions delivered 74% recall, with digital executions outperforming typical benchmarks by 200% or more. Vertical market penetration numbers reached over 20% in some instances.

Toshiba of Canada Portfolo Image

gray tools

Gray Tools

iconic hand tool manufacturer reaches new MRO buyers

glasvan great dane

Glasvan Great Dane

trailer dealership drives demand with direct marketing and telesales