Being active and engaging with new leads and prospects is a good way to fill your sales pipeline and garner new business, but how often are you measuring the performance of your B2B sales lead generation campaign?<\/p>\n
There are several metrics to track in lead generation. The key is to map out your goals and prioritize the data that\u2019s most relevant to your business objectives. Peter Drucker, author and modern business management guru is well known for this simple quote: \u201cIf you can\u2019t measure it, you can\u2019t improve it.\u201d Whether it is to create solidify more face to face appointments, captures email or contact information, or drive traffic to your website, tactics in lead generation<\/a> can be measured and give you what you need to enhance, improve and bolster your results.<\/p>\n Creating a B2B sales lead generation campaign<\/a> can feel complicated on its own, but with the right objective and strategy can yield great results. What do these results look like? Are they hitting targets? Can they be improved? These are all questions that metrics<\/a> can tell you. While the goals of each business will determine what to measure, there are a few common and self-explanatory ones that can easily applied in almost any B2B space when it comes to the performance of your lead generation campaign:<\/p>\n When delving deeper into more details as they pertain to marketing, cost and sales, the metrics are similar, looking at ROI, Cost Per Impression (CPI) or Cost Per Click (CPC), Customer Lifetime Value, Sales Qualified Leads etc. Whether your campaign has digital and non-digital elements (i.e. direct mail, telesales) metrics can be applied to actions to ensure you\u2019re headed in the right direction.<\/p>\n Partnering with the right lead generation company will not only help with campaign strategies to grow leads and achieve results, it also leaves very little to chance \u2013 launching a campaign blindly hoping one or two tactics will yield conversions. At 360 Leads<\/a>, we offer our clients support in securing new customers and increasing customer loyalty, but we also provide market analysis, insight-driven strategy and support in measuring campaigns. We also work with clients to optimize their sales force with training and lead funnel management. Essentially, a reputable lead generation company will do just that \u2013 generate qualified sales all while helping you track your result and provide analysis and reporting along the way. See how 360 Leads generated quality sales leads for our client Gray Tools<\/a>.<\/p>\n There have been many iterations of the phrase \u201cyou don\u2019t know where you\u2019re going until you know where you\u2019ve been\u201d. When applied in the sales world, metrics and analysis are not a burden, but rather stepping stones to lead your team to the next best step. Keeping consistent with reporting provides the feedback and data needed to tweak campaigns, tactics and strategy. Measuring the performance of your lead generation campaign is essentially mapping out your success.<\/p>\nDetermine your metrics<\/strong><\/h4>\n
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Get help from a B2B sales lead generation company<\/strong><\/h4>\n
What does success look like to you?<\/strong><\/h4>\n