{"id":1721,"date":"2021-12-14T03:15:47","date_gmt":"2021-12-14T08:15:47","guid":{"rendered":"https:\/\/360leads.com\/?p=1721"},"modified":"2021-12-14T15:15:53","modified_gmt":"2021-12-14T20:15:53","slug":"b2b-lead-generation-tips-from-sales-pros","status":"publish","type":"post","link":"https:\/\/360leads.com\/blog\/b2b-lead-generation-tips-from-sales-pros\/","title":{"rendered":"B2B lead generation tips from sales pros"},"content":{"rendered":"<p>You can direct a horse to water, but can you make it drink? That\u2019s essentially what a sales team is up against when they are given warm B2B sales leads to convert. They might be used to dealing with pre-existing customers, but for a business to grow, sales teams must convince new prospects to buy from them. Is your sales team ready to sell? Do they need some B2B lead generation tips?<\/p>\n<p>If your sales team needs some inspiration, here are some simple B2B lead generation tips that appeal to the most basic human tendencies. Our seasoned sales pros recommend the following to help get your conversion rates up.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/360leads.com\/blog\/b2b-lead-generation-tips-from-sales-pros\/#B2B_lead_generation_tip_1_%E2%80%93_Start_the_conversation_with_a_compelling_story\" title=\"B2B lead generation tip #1 &#8211; Start the conversation with a compelling story\">B2B lead generation tip #1 &#8211; Start the conversation with a compelling story<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/360leads.com\/blog\/b2b-lead-generation-tips-from-sales-pros\/#B2B_lead_generation_tip_2_%E2%80%93_Stay_true_to_yourself_and_your_company\" title=\"B2B lead generation tip #2 &#8211; Stay true to yourself and your company\">B2B lead generation tip #2 &#8211; Stay true to yourself and your company<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/360leads.com\/blog\/b2b-lead-generation-tips-from-sales-pros\/#B2B_lead_generation_tip_3_%E2%80%93_Increase_B2B_sales_lead_conversions_ask_pre-qualifying_questions_at_the_outset\" title=\"B2B lead generation tip #3 &#8211; Increase B2B sales lead conversions, ask pre-qualifying questions at the outset\">B2B lead generation tip #3 &#8211; Increase B2B sales lead conversions, ask pre-qualifying questions at the outset<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/360leads.com\/blog\/b2b-lead-generation-tips-from-sales-pros\/#B2B_lead_generation_tip_4_%E2%80%93_Do_your_research_and_be_knowledgeable_about_the_customers_businesscompany\" title=\"B2B lead generation tip #4 &#8211; Do your research and be knowledgeable about the customer\u2019s business\/company\">B2B lead generation tip #4 &#8211; Do your research and be knowledgeable about the customer\u2019s business\/company<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/360leads.com\/blog\/b2b-lead-generation-tips-from-sales-pros\/#B2B_lead_generation_tip_5_%E2%80%93_Following_up_and_persistence_is_key\" title=\"B2B lead generation tip #5 &#8211; Following up and persistence is key\">B2B lead generation tip #5 &#8211; Following up and persistence is key<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"B2B_lead_generation_tip_1_%E2%80%93_Start_the_conversation_with_a_compelling_story\"><\/span><strong>B2B lead generation tip #1 &#8211; Start the conversation with a compelling story<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The ability to create a narrative or a storyline is one of the greatest ways to improve lead generation conversion. Everyone has a story and is living it every day. A potential client feels more motivated to act when they can see how their story aligns with the story they are told by the sales representative. Another helpful B2B lead generation tip here: consider your <a href=\"https:\/\/360leads.com\/blog\/lead-generation-buyer-personas\/\">buyer personas and their pain points<\/a>. Mastering the art of creating a compelling narrative has the power to improve your B2B sales overnight.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"B2B_lead_generation_tip_2_%E2%80%93_Stay_true_to_yourself_and_your_company\"><\/span><strong>B2B lead generation tip #2 &#8211; Stay true to yourself and your company<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Tell your prospects directly when you don&#8217;t have something they seek. Be honest about whether your offer aligns with their needs. When you depart from the hard sell, the client will be pleasantly surprised, and might give you more time as a result. It\u2019s a way of developing trust that will help you improve your close percentages in the long run. In the meantime, you must be prepared to walk away from a sales deal knowing the time is not right. Don&#8217;t force it.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"B2B_lead_generation_tip_3_%E2%80%93_Increase_B2B_sales_lead_conversions_ask_pre-qualifying_questions_at_the_outset\"><\/span><strong>B2B lead generation tip #3 &#8211; Increase B2B sales lead conversions, ask pre-qualifying questions at the outset<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This is essential, so your sales person isn\u2019t wasting her time, or the buyer\u2019s time. Sales reps often habitually skip over this critical step in the process and waste valuable time working leads that were never going to turn into sales. Our B2B lead generation tips include honing the skill of asking questions to determine the quality of the B2B sales lead, which ultimately enhances lead conversion and sales. If you are thinking of <a href=\"https:\/\/360leads.com\/blog\/b2b-sales-leads-lists-what-to-think-about\/\">buying some leads<\/a>, ensure they are unique to you.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"B2B_lead_generation_tip_4_%E2%80%93_Do_your_research_and_be_knowledgeable_about_the_customers_businesscompany\"><\/span><strong>B2B lead generation tip #4 &#8211; Do your research and be knowledgeable about the customer\u2019s business\/company<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This is our favourite B2B lead generation tip &#8211; show them what their world will look like after they\u2019ve purchased your product or service by <a href=\"https:\/\/www.thehartford.com\/business-insurance\/strategy\/market-research\/business-market-research\" target=\"_blank\" rel=\"noopener\">doing some research<\/a>. They will appreciate imagining the difference this purchase will make for their company and will be more inclined to buy. Plus, they could turn into evangelists for your own company if the sale makes them look good in their own manager\u2019s eyes.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"B2B_lead_generation_tip_5_%E2%80%93_Following_up_and_persistence_is_key\"><\/span><strong>B2B lead generation tip #5 &#8211; Following up and persistence is key<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While a sales rep must maximize the opportunity present in every meeting, it\u2019s not always possible to close after the first conversation. Creating a schedule to get back to a B2B sales lead is helpful so that they feel valued while sales keeps their eye on the prize.<\/p>\n<p>You can have the most compelling marketing campaign in a century, but without well-trained B2B sales people picking up the baton and being able to deliver the right sales pitch to the right sales lead at the right time, marketing efforts could be wasted. If you\u2019d like to know more B2B lead generation tips, visit our <a href=\"https:\/\/360leads.com\/blog\/\">360Topline blog<\/a>. If you want to learn how 360 Leads blends sales lead generation and marketing into a synergistic package for our clients, please <a href=\"https:\/\/360leads.com\/contact-for-lead-generation\/\">give us a call.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You can direct a horse to water, but can you make it drink? That\u2019s essentially what a sales team is up against when they are given warm B2B sales leads to convert. They might be used to dealing with pre-existing customers, but for a business to grow, sales teams must convince new prospects to buy [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3661,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[13,17],"tags":[121,39,41,49,69],"_links":{"self":[{"href":"https:\/\/360leads.com\/wp-json\/wp\/v2\/posts\/1721"}],"collection":[{"href":"https:\/\/360leads.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/360leads.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/360leads.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/360leads.com\/wp-json\/wp\/v2\/comments?post=1721"}],"version-history":[{"count":0,"href":"https:\/\/360leads.com\/wp-json\/wp\/v2\/posts\/1721\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/360leads.com\/wp-json\/wp\/v2\/media\/3661"}],"wp:attachment":[{"href":"https:\/\/360leads.com\/wp-json\/wp\/v2\/media?parent=1721"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/360leads.com\/wp-json\/wp\/v2\/categories?post=1721"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/360leads.com\/wp-json\/wp\/v2\/tags?post=1721"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}