{"id":1852,"date":"2021-12-15T09:00:47","date_gmt":"2021-12-15T14:00:47","guid":{"rendered":"https:\/\/360leads.com\/?p=1852"},"modified":"2021-12-14T15:35:46","modified_gmt":"2021-12-14T20:35:46","slug":"b2b-lead-generation-101-conquer-fears-of-cold-calling","status":"publish","type":"post","link":"https:\/\/360leads.com\/blog\/b2b-lead-generation-101-conquer-fears-of-cold-calling\/","title":{"rendered":"B2B lead generation 101: conquer fears of cold calling"},"content":{"rendered":"<p>The dreaded B2B lead generation 101 cold call. Yes, sales deals are still made with phone calls. A recent study revealed that <a href=\"https:\/\/hbr.org\/2019\/02\/getting-over-your-fear-of-cold-calling-customers\" target=\"_blank\" rel=\"noopener noreferrer\">48 per cent of B2B sales reps fear making them.\u00a0<\/a> Even though sales forces are supposedly made up of outgoing extroverts who are happiest when approaching new prospects, the truth is, we\u2019re all human. And none of us like the awkwardness that can result when a cold call goes sideways. Luckily, there are ways to prevent this from happening, which will also boost confidence among your sales people, and reduce the fear of picking up the phone. B2B lead generation 101 requires that you conquer fears of cold calling.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/360leads.com\/blog\/b2b-lead-generation-101-conquer-fears-of-cold-calling\/#Dont_worry_about_sounding_like_a_sales_person\" title=\"Don\u2019t worry about sounding like a sales person\">Don\u2019t worry about sounding like a sales person<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/360leads.com\/blog\/b2b-lead-generation-101-conquer-fears-of-cold-calling\/#Practice_makes_perfect_if_you_want_B2B_sales_leads\" title=\"Practice makes perfect if you want B2B sales leads\">Practice makes perfect if you want B2B sales leads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/360leads.com\/blog\/b2b-lead-generation-101-conquer-fears-of-cold-calling\/#B2B_lead_generation_101_%E2%80%93_cold_calling_is_essential\" title=\"B2B lead generation 101 &#8211; cold calling is essential\">B2B lead generation 101 &#8211; cold calling is essential<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Dont_worry_about_sounding_like_a_sales_person\"><\/span><strong>Don\u2019t worry about sounding like a sales person<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It\u2019s what you do and it\u2019s an honourable profession. Remember this truth about selling: you\u2019re in business to improve someone\u2019s life or their business. You\u2019re a talented problem solver and by providing your product or service you are actively improving business processes or performance for your customers. You\u2019re adding value to your prospect&#8217;s business, and in your first conversation you need to demonstrate this upfront with an example of how you can do this. For example, instead of calling a prospect and saying, \u201cHi, would you be interested in hearing about how my company can help your company?\u201d start with something like this: \u201cHi, my company just released a research paper outlining three key ways to immediately improve profitability in your industry. I\u2019d be happy to share it with you in an email.\u201d Knowing that you&#8217;re providing valuable information to your prospects can go a long way towards removing the fear and anxiety you might have around B2B sales cold calling. This all goes back to <a href=\"https:\/\/360leads.com\/blog\/four-b2b-sales-leads-acquisition-strategies\/\">doing your research and knowing your personas and their pain points<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Practice_makes_perfect_if_you_want_B2B_sales_leads\"><\/span><strong>Practice makes perfect if you want B2B sales leads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>That takes care of the stigma some people feel at being in the sales business. But there is another fear, the fear of rejection, that keeps many people from initiating contact. Fear causes the blood to flow away from your brain\u2019s frontal lobe so that the more reptilian part of your brain, the amygdala, takes over. The amygdala helps you fight or flee, not the kind of reactions you need to think and respond quickly, and definitely not the ideal state to be in when cold calling prospects. The way to alleviate this fear is to practice making calls for potential sales leads. Try role playing with coworkers, (who are likely experiencing the same pangs of fear), and you will not only get better at it, but you will feel more confident so that the fight or flight reaction goes away. To reduce your fear even further, try offering something to your prospect rather than asking something from them. Much less stressful and a better way to cultivate a relationship you want to last. You can also consider some <a href=\"https:\/\/360leads.com\/blog\/qualified-lead-generation-helps-win-clients\/\">B2B lead generation 101 help<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"B2B_lead_generation_101_%E2%80%93_cold_calling_is_essential\"><\/span><strong>B2B lead generation 101 &#8211; c<\/strong><strong>old calling is essential<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Cold calling is an essential part of B2B sales and to be successful you need to conquer your fears and get better at it. To overcome the fear of cold calling, see above. But if you\u2019d rather leave the B2B lead generation and appointment setting to us, we\u2019re happy to help out. <a href=\"https:\/\/360leads.com\/\">Contact us<\/a> today!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The dreaded B2B lead generation 101 cold call. Yes, sales deals are still made with phone calls. A recent study revealed that 48 per cent of B2B sales reps fear making them.\u00a0 Even though sales forces are supposedly made up of outgoing extroverts who are happiest when approaching new prospects, the truth is, we\u2019re all [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3643,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[13,17,1],"tags":[18,39,81,20,82,25],"_links":{"self":[{"href":"https:\/\/360leads.com\/wp-json\/wp\/v2\/posts\/1852"}],"collection":[{"href":"https:\/\/360leads.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/360leads.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/360leads.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/360leads.com\/wp-json\/wp\/v2\/comments?post=1852"}],"version-history":[{"count":0,"href":"https:\/\/360leads.com\/wp-json\/wp\/v2\/posts\/1852\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/360leads.com\/wp-json\/wp\/v2\/media\/3643"}],"wp:attachment":[{"href":"https:\/\/360leads.com\/wp-json\/wp\/v2\/media?parent=1852"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/360leads.com\/wp-json\/wp\/v2\/categories?post=1852"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/360leads.com\/wp-json\/wp\/v2\/tags?post=1852"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}