{"id":7649,"date":"2022-10-13T12:39:16","date_gmt":"2022-10-13T16:39:16","guid":{"rendered":"https:\/\/360leads.com\/?p=7649"},"modified":"2023-02-23T13:35:41","modified_gmt":"2023-02-23T18:35:41","slug":"how-building-brand-awareness-can-help-you-generate-leads","status":"publish","type":"post","link":"https:\/\/360leads.com\/blog\/how-building-brand-awareness-can-help-you-generate-leads\/","title":{"rendered":"How building brand awareness can help you generate leads"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7649\" class=\"elementor elementor-7649\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fe8d453 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fe8d453\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2f1f59e\" data-id=\"2f1f59e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-166c906c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"166c906c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-27658aa\" data-id=\"27658aa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-64d07ee2 elementor-widget elementor-widget-text-editor\" data-id=\"64d07ee2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 18-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>There\u2019s more than one way to peel an orange, is that how the saying goes? Anyways, if you\u2019re trying to generate leads for your business, there are similarly several ways to go about things. Outbound marketing campaigns? Absolutely. Cold calling? An enduring classic. Appointment setting? Go for it!<\/p><p>An often-overlooked avenue of lead generation is brand awareness. Working to cultivate a familiarity with your brand within your target demographic can have incredible results for your business, as customers\u2014when faced with two near identical options\u2014will choose the option they are more familiar with. Improving brand awareness requires a solidly defined brand identity, and a marketing strategy to push that identity and simultaneously increase brand recognition. It is important to note that brand recognition is not the same thing as brand awareness, but it does represent a small section of brand awareness and what you ultimately want to accomplish.<\/p><p>But how does brand awareness help generate leads? Put simply, if people are more aware of your brand and its offerings then you will experience increased brand equity. Brand equity is the perceived value of your brand in the eyes of customers. It could be the perceived value of your stock, your product offerings, or your company\u2019s impact. Working to improve brand equity can attract more people to your business based on the positive reputation you cultivate. Partnering with a professional marketing agency, like\u00a0<a href=\"https:\/\/cleversamurai.com\/\" target=\"_blank\" rel=\"noopener\">Clever Samurai<\/a>\u00a0can help you get the boost to brand reputation you are searching for.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/360leads.com\/blog\/how-building-brand-awareness-can-help-you-generate-leads\/#How_do_you_increase_brand_awareness\" title=\"How do you increase brand awareness?\">How do you increase brand awareness?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/360leads.com\/blog\/how-building-brand-awareness-can-help-you-generate-leads\/#Content_marketing\" title=\"Content marketing\">Content marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/360leads.com\/blog\/how-building-brand-awareness-can-help-you-generate-leads\/#Cultivate_personality\" title=\"Cultivate personality\">Cultivate personality<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/360leads.com\/blog\/how-building-brand-awareness-can-help-you-generate-leads\/#Advertising\" title=\"Advertising\">Advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/360leads.com\/blog\/how-building-brand-awareness-can-help-you-generate-leads\/#Public_Relations\" title=\"Public Relations\">Public Relations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/360leads.com\/blog\/how-building-brand-awareness-can-help-you-generate-leads\/#How_do_you_measure_brand_awareness\" title=\"How do you measure brand awareness?\">How do you measure brand awareness?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"How_do_you_increase_brand_awareness\"><\/span>How do you increase brand awareness?<span class=\"ez-toc-section-end\"><\/span><\/h2><p>To improve brand awareness, it is essential to first determine your brand identity and create a brand strategy. Your brand identity will be whatever sets you apart from your competitors and embodies the public facing image you want your customers to associate with your organization.<\/p><p>A brand strategy will dictate the methods you employ to increase brand recognition and brand awareness. This will be comparable to a <a href=\"https:\/\/360leads.com\/blog\/how-a-go-to-market-strategy-can-help-you-generate-leads\/\">marketing strategy<\/a>, but the focus will be less traditional as you\u2019ll be pushing your brand as a whole instead of individual products or services. Your brand strategy will encompass the methods you employ to increase brand awareness, as well as the metrics you will work with to measure brand awareness. Let\u2019s go through five methods that help with brand building, and five metrics to measure the success of your brand strategy.<\/p><h2><span class=\"ez-toc-section\" id=\"Content_marketing\"><\/span>Content marketing<span class=\"ez-toc-section-end\"><\/span><\/h2><p><a href=\"https:\/\/360leads.com\/blog\/how-content-marketing-can-generate-leads-for-your-business\/\">Creating and distributing free, helpful content does wonders for your company\u2019s reputation<\/a>, and serves to position your brand as both a thought leader and an organization genuinely invested in the wellbeing of its customer base. The connection between content marketing and brand awareness should be clear, as content marketing aims to attract customers to your business by making prospects aware of your brand by providing value to their lives.<\/p><p>Helpful blogs, articles, research reports, and other pieces of beneficial media simultaneously help with brand awareness and reputation and make up an invaluable aspect of any brand strategy.<\/p><h3>Events<\/h3><p>Consider running your own events to promote your own brand. These could be product showcases, community gatherings, concerts, contents, or anything that fits your brand identity. If running your own events is too tall a task, consider sponsoring events attended by relevant demographics. Simply pushing your company\u2019s logo and presence will build association in the minds of potential customers who attend these events, and when they come to a purchasing decision they may think of your brand over others.<\/p><h2><span class=\"ez-toc-section\" id=\"Cultivate_personality\"><\/span>Cultivate personality<span class=\"ez-toc-section-end\"><\/span><\/h2><p>Ideally, when people think of your brand, they should have a clear sense of the personality you are trying to get across. As part of your brand strategy, your company must decide on what that personality will be as it will inform all aspects of your marketing and branding efforts.<\/p><p>Are you a helpful, friendly entity, with fast response times to customer concerns? A knowledgeable consultant with a team of experts ready to be deployed? A no-holds-barred problem solver who drops everything to help their clients? The choice is yours, but what\u2019s most important is consistency. The brand identity you decide on, and the personality you choose to promote should shine through in your content marketing efforts and your presence at events.<\/p><h2><span class=\"ez-toc-section\" id=\"Advertising\"><\/span>Advertising<span class=\"ez-toc-section-end\"><\/span><\/h2><p>When you think of advertising, your mind probably sees classic advertising campaigns built around promoting a particular product or service. However, advertising can play an important part in your brand strategy and can build brand awareness in a similar way to how traditional advertising campaigns build product awareness.<\/p><p>Through advertising, whether it be <a href=\"https:\/\/360leads.com\/digital-marketing\/\">digital<\/a>, print, <a href=\"https:\/\/360leads.com\/outbound-marketing\/\">outbound<\/a> or otherwise, your company can communicate your brand identity, personality, and a broad overview of what you offer. Advertising mediums also afford you greater control over how your brand is portrayed.<\/p><h2><span class=\"ez-toc-section\" id=\"Public_Relations\"><\/span>Public Relations<span class=\"ez-toc-section-end\"><\/span><\/h2><p>PR efforts refine how your company communicates with your target demographics. This makes public relations work along with earned media the perfect tool to boost public perception of your brand. This equates to increased brand awareness and brand recognition, and thus represents an essential aspect of any brand strategy.<\/p><p>Intelligent PR campaigns can influence popular public opinion of your brand and increase brand equity through a perceived rise in value as your company receives positive media portrayal.<\/p><h2><span class=\"ez-toc-section\" id=\"How_do_you_measure_brand_awareness\"><\/span>How do you measure brand awareness?<span class=\"ez-toc-section-end\"><\/span><\/h2><p>Once you\u2019ve committed to improving your company\u2019s brand awareness, it is important to monitor specific metrics to ensure you are on the right track. For passive measurements, you can look at direct traffic to your digital channels, and web traffic to your site in general. Besides that, you can measure social engagement which is a good indicator of increased brand recognition. Google alerts can be set up to notify you when content about your brand is posted, offering a qualitative and quantitative insight into how your brand strategy is performing. There is also the option of conducting simple brand recognition surveys, in order to determine how familiar a particular demographic is with your brand.<\/p><p>All of this can be a lot to handle if you do not have an internal marketing and analysis team ready to perform the necessary planning, analysis and upkeep. It could be best for you company to reach out to a company like 360Leads, where we have decades of experience in crafting brand awareness campaigns to drive qualified leads to your business.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>There\u2019s more than one way to peel an orange, is that how the saying goes? Anyways, if you\u2019re trying to generate leads for your business, there are similarly several ways to go about things. Outbound marketing campaigns? Absolutely. Cold calling? An enduring classic. Appointment setting? Go for it! An often-overlooked avenue of lead generation is [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":7656,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[13],"tags":[32,18,41,49,122,19,31,73,24],"_links":{"self":[{"href":"https:\/\/360leads.com\/wp-json\/wp\/v2\/posts\/7649"}],"collection":[{"href":"https:\/\/360leads.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/360leads.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/360leads.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/360leads.com\/wp-json\/wp\/v2\/comments?post=7649"}],"version-history":[{"count":0,"href":"https:\/\/360leads.com\/wp-json\/wp\/v2\/posts\/7649\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/360leads.com\/wp-json\/wp\/v2\/media\/7656"}],"wp:attachment":[{"href":"https:\/\/360leads.com\/wp-json\/wp\/v2\/media?parent=7649"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/360leads.com\/wp-json\/wp\/v2\/categories?post=7649"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/360leads.com\/wp-json\/wp\/v2\/tags?post=7649"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}