{"id":7865,"date":"2023-03-02T10:00:18","date_gmt":"2023-03-02T15:00:18","guid":{"rendered":"https:\/\/360leads.com\/?p=7865"},"modified":"2023-05-04T15:14:59","modified_gmt":"2023-05-04T19:14:59","slug":"lead-generation-statistics-that-are-essential-for-success-in-2023","status":"publish","type":"post","link":"https:\/\/360leads.com\/blog\/lead-generation-statistics-that-are-essential-for-success-in-2023\/","title":{"rendered":"Lead generation statistics that are essential for success in 2023"},"content":{"rendered":"<p>The numbers don&#8217;t lie. From us to you comes this cheat sheet of lead generation statistics that you can use to inform your business strategy for the coming year.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/360leads.com\/blog\/lead-generation-statistics-that-are-essential-for-success-in-2023\/#1_50_of_marketers_consider_lead_generation_a_top_priority_in_their_marketing_campaigns_Source\" title=\"1. 50% of marketers consider lead generation a top priority in their marketing campaigns (Source)\">1. 50% of marketers consider lead generation a top priority in their marketing campaigns (Source)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/360leads.com\/blog\/lead-generation-statistics-that-are-essential-for-success-in-2023\/#2_Organizations_generate_1877_leads_per_month_on_average_Source\" title=\"2. Organizations generate 1,877 leads per month on average (Source)\">2. Organizations generate 1,877 leads per month on average (Source)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/360leads.com\/blog\/lead-generation-statistics-that-are-essential-for-success-in-2023\/#3_The_mean_cost_per_lead_across_all_industries_is_19844_Source\" title=\"3. The mean cost per lead across all industries is $198.44 (Source)\">3. The mean cost per lead across all industries is $198.44 (Source)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/360leads.com\/blog\/lead-generation-statistics-that-are-essential-for-success-in-2023\/#4_Generating_more_leads_is_the_top_priority_for_marketers_over_the_next_year_Source\" title=\"4. Generating more leads is the top priority for marketers over the next year (Source)\">4. Generating more leads is the top priority for marketers over the next year (Source)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/360leads.com\/blog\/lead-generation-statistics-that-are-essential-for-success-in-2023\/#5_395_of_marketers_believe_having_access_to_more_accurate_data_could_improve_their_marketing_efforts_Source\" title=\"5. 39.5% of marketers believe having access to more accurate data could improve their marketing efforts (Source)\">5. 39.5% of marketers believe having access to more accurate data could improve their marketing efforts (Source)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/360leads.com\/blog\/lead-generation-statistics-that-are-essential-for-success-in-2023\/#6_Attracting_quality_leads_is_content_marketers_biggest_challenge_Source\" title=\"6. Attracting quality leads is content marketers\u2019 biggest challenge (Source)\">6. Attracting quality leads is content marketers\u2019 biggest challenge (Source)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/360leads.com\/blog\/lead-generation-statistics-that-are-essential-for-success-in-2023\/#7_97_of_people_ignore_cold_calls_Source\" title=\"7. 97% of people ignore cold calls (Source)\">7. 97% of people ignore cold calls (Source)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/360leads.com\/blog\/lead-generation-statistics-that-are-essential-for-success-in-2023\/#8_Less_than_one-fifth_of_marketers_think_outbound_practices_provide_valuable_leads_Source\" title=\"8. Less than one-fifth of marketers think outbound practices provide valuable leads. (Source)\">8. Less than one-fifth of marketers think outbound practices provide valuable leads. (Source)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/360leads.com\/blog\/lead-generation-statistics-that-are-essential-for-success-in-2023\/#9_76_of_content_marketers_use_content_to_generate_leads_Source\" title=\"9. 76% of content marketers use content to generate leads (Source)\">9. 76% of content marketers use content to generate leads (Source)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/360leads.com\/blog\/lead-generation-statistics-that-are-essential-for-success-in-2023\/#10_Content_marketing_drives_3X_more_leads_than_traditional_marketing_Source\" title=\"10. Content marketing drives 3X more leads\u00a0than traditional marketing. (Source)\">10. Content marketing drives 3X more leads\u00a0than traditional marketing. (Source)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/360leads.com\/blog\/lead-generation-statistics-that-are-essential-for-success-in-2023\/#11_Content_marketing_is_most_valuable_when_it_targets_leads_in_the_early_stages_of_the_buyers_journey_Source\" title=\"11. Content marketing is most valuable when it targets leads in the early stages of the buyer\u2019s journey (Source)\">11. Content marketing is most valuable when it targets leads in the early stages of the buyer\u2019s journey (Source)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/360leads.com\/blog\/lead-generation-statistics-that-are-essential-for-success-in-2023\/#12_Podcasts_blog_posts_and_videos_are_the_top_three_content_types_for_generated_awareness_and_demand_Source\" title=\"12. Podcasts, blog posts and videos are the top three content types for generated awareness and demand (Source)\">12. Podcasts, blog posts and videos are the top three content types for generated awareness and demand (Source)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/360leads.com\/blog\/lead-generation-statistics-that-are-essential-for-success-in-2023\/#13_70_of_B2B_marketers_think_video_content_helps_leads_convert_Source\" title=\"13. 70% of B2B marketers think video content helps leads convert. (Source)\">13. 70% of B2B marketers think video content helps leads convert. (Source)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/360leads.com\/blog\/lead-generation-statistics-that-are-essential-for-success-in-2023\/#14_Marketers_with_blogs_are_13x_as_likely_to_drive_positive_ROIs_Source\" title=\"14. Marketers with blogs are 13x as likely to drive positive ROIs (Source)\">14. Marketers with blogs are 13x as likely to drive positive ROIs (Source)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/360leads.com\/blog\/lead-generation-statistics-that-are-essential-for-success-in-2023\/#15_Effective_blog_headlines_drive_500_more_traffic_Source\" title=\"15. Effective blog headlines drive 500% more traffic (Source)\">15. Effective blog headlines drive 500% more traffic (Source)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/360leads.com\/blog\/lead-generation-statistics-that-are-essential-for-success-in-2023\/#16_B2B_blogs_with_educational_content_get_52_more_organic_traffic_than_B2B_blogs_with_company-focused_content_Source\" title=\"16. B2B blogs with educational content get 52% more organic traffic than B2B blogs with company-focused content. (Source)\">16. B2B blogs with educational content get 52% more organic traffic than B2B blogs with company-focused content. (Source)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/360leads.com\/blog\/lead-generation-statistics-that-are-essential-for-success-in-2023\/#17_59_of_marketers_say_that_content_marketing_is_the_most_challenging_lead_nurturing_strategy_Source\" title=\"17. 59% of marketers say that content marketing is the most challenging lead nurturing strategy. (Source)\">17. 59% of marketers say that content marketing is the most challenging lead nurturing strategy. (Source)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/360leads.com\/blog\/lead-generation-statistics-that-are-essential-for-success-in-2023\/#18_1_in_3_landing_page_visitors_on_a_recruitment-oriented_landing_page_convert_when_a_clear_CTA_is_present_in_the_header_Source\" title=\"18. 1 in 3 landing page visitors on a recruitment-oriented landing page convert when a clear CTA is present in the header. (Source)\">18. 1 in 3 landing page visitors on a recruitment-oriented landing page convert when a clear CTA is present in the header. (Source)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/360leads.com\/blog\/lead-generation-statistics-that-are-essential-for-success-in-2023\/#19_Leads_are_9x_more_likely_to_convert_when_businesses_follow-up_within_5_minutes_Source\" title=\"19. Leads are 9x more likely to convert when businesses follow-up within 5 minutes (Source)\">19. Leads are 9x more likely to convert when businesses follow-up within 5 minutes (Source)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/360leads.com\/blog\/lead-generation-statistics-that-are-essential-for-success-in-2023\/#20_Outsourcing_lead_generation_beats_handling_it_in_house_Source\" title=\"20. Outsourcing lead generation beats handling it in house (Source)\">20. Outsourcing lead generation beats handling it in house (Source)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/360leads.com\/blog\/lead-generation-statistics-that-are-essential-for-success-in-2023\/#21_66_of_marketers_generate_leads_from_social_media_after_spending_only_six_hours_per_week_on_social_marketing_Source\" title=\"21. 66% of marketers generate leads from social media after spending only six hours per week on social marketing (Source)\">21. 66% of marketers generate leads from social media after spending only six hours per week on social marketing (Source)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/360leads.com\/blog\/lead-generation-statistics-that-are-essential-for-success-in-2023\/#22_56_of_leads_arent_ready_to_buy_yet_Source\" title=\"22. 56% of leads aren\u2019t ready to buy yet. (Source)\">22. 56% of leads aren\u2019t ready to buy yet. (Source)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/360leads.com\/blog\/lead-generation-statistics-that-are-essential-for-success-in-2023\/#23_36_increase_in_more_qualified_applicants_for_skilled_trade_positions_when_using_a_customer_marketing-oriented_landing_page_and_market_entry_strategy_Source\" title=\"23. 36% increase in more qualified applicants for skilled trade positions when using a customer marketing-oriented landing page and market entry strategy. (Source)\">23. 36% increase in more qualified applicants for skilled trade positions when using a customer marketing-oriented landing page and market entry strategy. (Source)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/360leads.com\/blog\/lead-generation-statistics-that-are-essential-for-success-in-2023\/#24_Using_consumer_marketing_techniques_yields_6X_faster_talent_recruitment_compared_to_traditional_ads_and_recruitment_channels_Source\" title=\"24. Using consumer marketing techniques yields 6X faster talent recruitment compared to traditional ads and recruitment channels. (Source)\">24. Using consumer marketing techniques yields 6X faster talent recruitment compared to traditional ads and recruitment channels. (Source)<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_50_of_marketers_consider_lead_generation_a_top_priority_in_their_marketing_campaigns_Source\"><\/span>1. 50% of marketers consider lead generation a top priority in their marketing campaigns (<a href=\"https:\/\/www.hubspot.com\/state-of-marketing\">Source<\/a>)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It\u2019s clear that most people are looking for the same thing: qualified leads. Investing in a digital marketing campaign can be motivated by a number of things, such as increasing brand awareness or brand reputation, positioning yourself as a thought leader, or entering a new market. But these motivations are all moving towards the same thing: increased B2B lead generation.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Organizations_generate_1877_leads_per_month_on_average_Source\"><\/span>2. Organizations generate 1,877 leads per month on average (<a href=\"https:\/\/cdn2.hubspot.net\/hubfs\/53\/2017%20Demand%20Generation%20Benchmark%20Report.pdf?t=1525100340348&amp;__hstc=20629287.903c09c70bffb96668071a0df3b91a1d.1579268646405.1579268646405.1579268646405.1&amp;__hssc=20629287.1.1579268646406&amp;__hsfp=3838903544\">Source<\/a>)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Only 80% of the 1,877 leads are actually qualified and will move further into an organization\u2019s sales funnel. More concerning is that 12% of marketers report that they don\u2019t know how many leads they are generating each month. Don\u2019t disadvantage yourself by foregoing simple data collection and analytics as it can make or break your digital marketing campaign.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_The_mean_cost_per_lead_across_all_industries_is_19844_Source\"><\/span>3. The mean cost per lead across all industries is $198.44 (<a href=\"https:\/\/cdn2.hubspot.net\/hubfs\/53\/2017%20Demand%20Generation%20Benchmark%20Report.pdf?t=1525100340348&amp;__hstc=20629287.903c09c70bffb96668071a0df3b91a1d.1579268646405.1579268646405.1579268646405.1&amp;__hssc=20629287.1.1579268646406&amp;__hsfp=3838903544\">Source<\/a>)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This figure differs based on the industry your organization operates within but take this number as a lesson that B2B lead generation can necessitate a significant investment. Digital marketing campaigns can demand high prices, as they target various demographics and channels tailored to your products and services.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Generating_more_leads_is_the_top_priority_for_marketers_over_the_next_year_Source\"><\/span>4. Generating more leads is the top priority for marketers over the next year (<a href=\"https:\/\/www.hubspot.com\/state-of-marketing\">Source<\/a>)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ultimately, the ability to attract qualified leads is the most important factor of any continued business operation. Even if your products and services are unparalleled in terms of quality, pricing, and functionality, if no one knows they exist your business will not thrive.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_395_of_marketers_believe_having_access_to_more_accurate_data_could_improve_their_marketing_efforts_Source\"><\/span>5. 39.5% of marketers believe having access to more accurate data could improve their marketing efforts (<a href=\"https:\/\/www.ruleranalytics.com\/resources\/attribution-reporting-analysis\/\">Source<\/a>)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Make. Informed. Decisions. Eliminate guesswork from your success strategy by incorporating analytics tracking. Did your newsletter perform well? Don\u2019t assume it did or didn\u2019t solely based on qualitative feedback. Track delivery rates, open rates, click-through rates, and so on to get the clearest possible picture of your digital marketing campaign\u2019s performance.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Attracting_quality_leads_is_content_marketers_biggest_challenge_Source\"><\/span>6. Attracting quality leads is content marketers\u2019 biggest challenge (<a href=\"https:\/\/www.semrush.com\/state-of-content-marketing\/\">Source<\/a>)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Content is king, but not every lead is worthwhile. A deeper understanding of your target demographics and your own goals is necessary to ensure your digital marketing campaign <a href=\"https:\/\/360leads.com\/blog\/how-to-implement-b2b-business-leads-scoring\/\">regularly attracts qualified leads<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_97_of_people_ignore_cold_calls_Source\"><\/span>7. 97% of people ignore cold calls (<a href=\"https:\/\/www.businesswire.com\/news\/home\/20190820005264\/en\/Zipwhip-Report-Finds-97-of-Consumers-Reject-Calls-from-Businesses-and-Unknown-Numbers#:~:text=Consumers%20ranked%20being%20busy%20throughout,phone%20calls%20to%20be%20disruptive\">Source<\/a>)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Don\u2019t take this stat to mean cold calls have no place in modern marketing campaigns. <a href=\"https:\/\/360leads.com\/blog\/b2b-lead-generation-101-conquer-fears-of-cold-calling\/\">Cold calls can be an important aspect of nurturing leads<\/a> and moving them into the sales funnel where they can be targeted by other outreach methods.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"8_Less_than_one-fifth_of_marketers_think_outbound_practices_provide_valuable_leads_Source\"><\/span>8. Less than one-fifth of marketers think outbound practices provide valuable leads. (<a href=\"https:\/\/www.hubspot.com\/state-of-marketing\">Source<\/a>)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Inbound content marketing has exploded in recent years, and this has warped B2B lead generation strategies around it. Outbound marketing can still provide excellent results, if you choose to work with an agency that understands how to reach your target demographics effectively.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"9_76_of_content_marketers_use_content_to_generate_leads_Source\"><\/span>9. 76% of content marketers use content to generate leads (<a href=\"https:\/\/learn.parsely.com\/rs\/314-EBB-255\/images\/Parse.ly-Content-Matters-Report-2022.pdf\">Source<\/a>)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Yep, content is still king. Any digital marketing campaign worth its salt is engaging in content marketing, to boost B2B lead generation, brand reputation, and<a href=\"https:\/\/360leads.com\/blog\/how-building-brand-awareness-can-help-you-generate-leads\/\"> brand awareness<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"10_Content_marketing_drives_3X_more_leads_than_traditional_marketing_Source\"><\/span>10. Content marketing drives 3X more leads\u00a0than traditional marketing. (<a href=\"https:\/\/www.webfx.com\/content-marketing\/statistics\/\">Source<\/a>)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Seriously, <a href=\"https:\/\/360leads.com\/blog\/how-content-marketing-can-generate-leads-for-your-business\/\">content marketing is worth it<\/a>. Don\u2019t take it from us, just look around and see how much content is being pushed on all manner of platforms on a daily basis. The value in pushing brand awareness to consumers cannot be understated.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"11_Content_marketing_is_most_valuable_when_it_targets_leads_in_the_early_stages_of_the_buyers_journey_Source\"><\/span>11. Content marketing is most valuable when it targets leads in the early stages of the buyer\u2019s journey (<a href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2022\/05\/CMI22_Vidyard_MarketBrief_Final.pdf\">Source<\/a>)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Content marketing efforts do better early on, when leads may not be aware of your brand or its offerings on the market. It may be more beneficial to focus on content marketing earlier in your digital campaign, and then retarget leads later in your sales funnel with different forms of marketing.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"12_Podcasts_blog_posts_and_videos_are_the_top_three_content_types_for_generated_awareness_and_demand_Source\"><\/span>12. Podcasts, blog posts and videos are the top three content types for generated awareness and demand (<a href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2022\/05\/CMI22_Vidyard_MarketBrief_Final.pdf\">Source<\/a>)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We think it\u2019s best to stick to what works. Between these three forms of content, at least one will resonate with your target demographics, and then bespoke content can be crafted and integrated into your digital marketing campaign to boost B2B lead generation and brand awareness.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"13_70_of_B2B_marketers_think_video_content_helps_leads_convert_Source\"><\/span>13. 70% of B2B marketers think video content helps leads convert. (<a href=\"https:\/\/startupbonsai.com\/lead-generation-statistics\/\">Source<\/a>)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In the modern era, video is one of the most consumed forms of content. It is also an incredibly effective medium for conveying value and information to wide audiences quickly. High-quality marketing videos could be the push your leads need to enter your sales funnel.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"14_Marketers_with_blogs_are_13x_as_likely_to_drive_positive_ROIs_Source\"><\/span>14. Marketers with blogs are 13x as likely to drive positive ROIs (<a href=\"https:\/\/www.stateofinbound.com\/?__hstc=20629287.ea79e44a8a6e8b7c26f3433ee2c9903a.1579375899830.1579375899830.1579375899830.1&amp;__hssc=20629287.1.1579375899830&amp;__hsfp=3838903544\">Source<\/a>)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Don\u2019t get left behind by neglecting a company blog. This is an essential aspect of any digital marketing campaign engaging with content marketing. Boosting ROI through increased B2B lead generation is a no-brainer.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"15_Effective_blog_headlines_drive_500_more_traffic_Source\"><\/span>15. Effective blog headlines drive 500% more traffic (<a href=\"https:\/\/www.wired.com\/2013\/02\/tabloid-chic-the-rise-of-racy-headlines\/\">Source<\/a>)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To get the most out of your content marketing efforts, make sure any blog posts you publish have attention-grabbing headlines. Effective headlines can boost clicks, and therefore page traffic, by as much as 500%.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"16_B2B_blogs_with_educational_content_get_52_more_organic_traffic_than_B2B_blogs_with_company-focused_content_Source\"><\/span>16. B2B blogs with educational content get 52% more organic traffic than B2B blogs with company-focused content. (<a href=\"https:\/\/backlinko.com\/b2b-content-marketing-report\">Source<\/a>)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>People aren\u2019t stupid, and will see right through blatant, self-centered promotional content or information that is just not interesting to them. Consumers want to hear about how your company will make their lives easier. It\u2019s that simple.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"17_59_of_marketers_say_that_content_marketing_is_the_most_challenging_lead_nurturing_strategy_Source\"><\/span>17. 59% of marketers say that content marketing is the most challenging lead nurturing strategy. (<a href=\"https:\/\/writersblocklive.com\/blog\/lead-generation-statistics\/\">Source<\/a>)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While content marketing is a lucrative aspect of a well-executed digital marketing campaign, crafting appropriate, high-quality content is a challenge and needs a dedicated and experienced team behind it to make things work.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"18_1_in_3_landing_page_visitors_on_a_recruitment-oriented_landing_page_convert_when_a_clear_CTA_is_present_in_the_header_Source\"><\/span>18. 1 in 3 landing page visitors on a recruitment-oriented landing page convert when a clear CTA is present in the header. (<a href=\"https:\/\/attraction.cleversamurai.com\/\">Source<\/a>)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Be clear in how you want to direct customers on your website. If a potential lead lands on your site, and is interested in your company, make their next step clear and easy to follow. If the first thing they see is an actionable item, they are more likely to convert.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"19_Leads_are_9x_more_likely_to_convert_when_businesses_follow-up_within_5_minutes_Source\"><\/span>19. Leads are 9x more likely to convert when businesses follow-up within 5 minutes (<a href=\"https:\/\/ziffdavisb2b.com\/20-demand-gen-stats-that-you-cant-ignore-in-2020\/\">Source<\/a>)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Work fast. Attention spans of modern audiences are constantly fought over, and your presence may be overwritten as quickly as it was noticed. In whatever way you can, stick in the mind of the consumer, through email retargeting, chat bot prompts on your site, or just incredibly fast response times to customer outreach.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"20_Outsourcing_lead_generation_beats_handling_it_in_house_Source\"><\/span>20. Outsourcing lead generation beats handling it in house (<a href=\"http:\/\/www.fearlesscompetitor.com\/2011\/02\/02\/outsourced-lead-generation-brings-43-better-results-than-in-house\/\">Source<\/a>)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Focus on your product, and your own marketing efforts. Let professional agencies, like 360 Leads, handle B2B lead generation for your organization. Specialists will take your investment further and yield greater results.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"21_66_of_marketers_generate_leads_from_social_media_after_spending_only_six_hours_per_week_on_social_marketing_Source\"><\/span>21. 66% of marketers generate leads from social media after spending only six hours per week on social marketing (<a href=\"https:\/\/socialmediaexaminer.com\/\">Source<\/a>)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A little time investment can go a long way. As long as you have spent some time crafting a bulletproof <a href=\"https:\/\/360leads.com\/blog\/social-media-marketing-for-b2b-lead-generation\/\">social media strategy<\/a>, a few hours a week spent on execution can yield excellent results.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"22_56_of_leads_arent_ready_to_buy_yet_Source\"><\/span>22. 56% of leads aren\u2019t ready to buy yet. (<a href=\"https:\/\/www.business2community.com\/b2b-marketing\/15-need-to-know-lead-qualification-stats-for-b2b-marketers-with-takeaways-02073532\">Source<\/a>)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You may not catch a qualified lead right as they\u2019re making a business or purchase decision. That\u2019s fine. Sometimes, building awareness in the mind of consumers is just as valuable, as they will keep your business in mind when it comes time to make a purchase.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"23_36_increase_in_more_qualified_applicants_for_skilled_trade_positions_when_using_a_customer_marketing-oriented_landing_page_and_market_entry_strategy_Source\"><\/span>23. 36% increase in more qualified applicants for skilled trade positions when using a customer marketing-oriented landing page and market entry strategy. (<a href=\"https:\/\/attraction.cleversamurai.com\/\">Source<\/a>)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When customers are presented with material that is <a href=\"https:\/\/cleversamurai.com\/blog\/how-to-market-your-job-listings-to-secure-and-retain-high-level-passive-job-seekers\/\">clearly tailored to their situation, pain points, and interests, they notice it<\/a>. This contributes to increased B2B lead generation, and also results in more qualified leads overall. If material resonates with an audience, it will always be more effective.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"24_Using_consumer_marketing_techniques_yields_6X_faster_talent_recruitment_compared_to_traditional_ads_and_recruitment_channels_Source\"><\/span>24. Using consumer marketing techniques yields 6X faster talent recruitment compared to traditional ads and recruitment channels. (<a href=\"https:\/\/attraction.cleversamurai.com\/\">Source<\/a>)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>By treating your recruitment opportunity as a product, you can engage in a more effective digital marketing campaign. Target your demographic with landing pages and copy that <a href=\"https:\/\/cleversamurai.com\/blog\/recruitment-marketing-101-how-to-secure-high-quality-talent-by-selling-your-job-postings\/\">sells them on the job and your company<\/a>.<\/p>\n<p>And that&#8217;s that! Hopefully, you can make use of these insights to craft a killer strategy that will get you the business you deserve. If you need help with a lead generation campaign, don&#8217;t hesitate to r<a href=\"https:\/\/360leads.com\/contact-for-lead-generation\/\">each out to our expert team<\/a> and start seeing the success you&#8217;ve been looking for!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The numbers don&#8217;t lie. From us to you comes this cheat sheet of lead generation statistics that you can use to inform your business strategy for the coming year. 1. 50% of marketers consider lead generation a top priority in their marketing campaigns (Source) It\u2019s clear that most people are looking for the same thing: [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":8081,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[13],"tags":[18,19],"_links":{"self":[{"href":"https:\/\/360leads.com\/wp-json\/wp\/v2\/posts\/7865"}],"collection":[{"href":"https:\/\/360leads.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/360leads.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/360leads.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/360leads.com\/wp-json\/wp\/v2\/comments?post=7865"}],"version-history":[{"count":1,"href":"https:\/\/360leads.com\/wp-json\/wp\/v2\/posts\/7865\/revisions"}],"predecessor-version":[{"id":8084,"href":"https:\/\/360leads.com\/wp-json\/wp\/v2\/posts\/7865\/revisions\/8084"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/360leads.com\/wp-json\/wp\/v2\/media\/8081"}],"wp:attachment":[{"href":"https:\/\/360leads.com\/wp-json\/wp\/v2\/media?parent=7865"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/360leads.com\/wp-json\/wp\/v2\/categories?post=7865"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/360leads.com\/wp-json\/wp\/v2\/tags?post=7865"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}