Telesales can be the start of a successful lead generation campaign – when you have the right lead generation company working for you.
The 360 Leads Black Report found that 44.7% of top performing companies rank telesales as their best lead generation channel. When you combine direct mail, digital marketing and a targeted campaign that gets your business in front of key decision makers, it’s no wonder that 76% of US and Canadian companies have applied multi-channel lead generation programs.
So, is telesales dead? Per our proven results, not in the slightest.
Creative outbound campaigns
The secret to creating meaningful outbound sales leads, is there is no secret. Simply put, the right B2B demand generation company will create a focused message, research your target markets and refine your value proposition. 360 Leads works with clients to produce creative outbound campaigns to achieve their objectives. Whether this means calls, direct mail, digital marketing or a combination of these methods, each campaign is specifically designed to grow sales leads and achieve results.
Win-back and retention
While reaching new customers is the focus for many lead generation campaigns, marketing to existing and former customers is just as beneficial for the bottom line. A win-back and retention strategy incorporated into a sales lead campaign means more avenues for more results. Don’t let leads cool off after that first conversion, instead— nurture, nurture, nurture. Here’s the proof: The 360 Leads Black Report found that companies who communicate three or more times with leads they generate are more than twice as effective at achieving their targets.
Targeting key decision makers
A blanket approach to telesales may not achieve results, but when an experienced demand generation company knows how to approach and execute telesales by doing the research to target decision makers you want to reach, results improve vastly. With outbound telemarketing sitting at the top of lead generation channels for top performing companies (The Black Report), it’s clear that even in a digital world telesales drives success. 360 Leads caters to clients in creating telesales campaigns on their own or combining them with insight-driven direct mail campaigns and/or digital marketing to ensure you are connecting with as many leads as possible.
How can we help
If you’d like to discuss how telesales and targeted marketing can increase your profitability, our lead generation company services can help. Contact us.