B2B SALES LEAD GENERATION TO HELP YOU SELL MORE

B2B SALES LEAD GENERATION TO HELP YOU SELL MORE

B2B SALES LEAD GENERATION TO HELP YOU SELL MORE

BREAKTHROUGH DIRECT MARKETING

that supports your B2B sales lead generation goals

Create curiosity and build consideration with B2B sales leads through our award-winning direct marketing campaigns.

Why direct marketing in B2B lead generation?

What is direct response marketing?

Direct marketing is communicating with customers who have shown interest in your business. In this form of marketing, we directly communicate with our customers through email, post, or telephone, unlike TV advertisements or hoardings that reach a wide range of audiences.

Direct marketing will allow you to send more personalized content through a channel your target audience is most likely to engage with.

Some direct marketing channels are: 

  • Telemarketing
  • Email marketing
  • Direct mail
  • Targeted online ads
  • Text messaging

Direct Marketing Advantages:  

Brand loyalty 

Customers who have worked with you, feel the company cares about them when you regularly keep in touch with them with updates, reminders and offers.

Personalized communication

Direct marketing campaigns are personalized to your target audience. This entails sending messages that are custom to the need of your target audience and therefore result in a highly engaged audience that is likely to convert.

Campaign tracking

Direct marketing campaigns are trackable, so all efforts that we put into it are measurable.

Our direct marketing services include:

Direct Response

Generate Sales Qualified Leads (SQL) with attention-grabbing direct marketing campaigns.

Open letter for direct marketing
lady working in customer support

Incentive & Switch

Turn prospects into Sales Qualified Leads (SQL) with compelling reasons to choose your business over a competitor.

Our direct marketing process

Step 1: Creating personas

In this stage, we create personas to get a good understanding of the ideal target audience. Creating personas will help us understand better what motivates them, channels they are likely to use, their pain points and more. This will allow us to create content they can relate to and therefore engage better.

Step 2: Crafting personalised messaging

In this stage, we create content that addresses the target audience’s needs and that is likely to result in high engagement.

Step 3: Selecting the channel

Based on where your customers are likely to engage the most, we select direct marketing channels that will have high conversions and return on investment

  • Telemarketing
  • Email marketing
  • Direct mail
  • Targeted online ads
  • Text messaging

Step 4: Measuring Success

We set KPIs and SMART goals for the campaigns to measure success.

Learn how our unique approach to Direct Marketing can position your company for B2B sales lead generation success.

SIMPLY MORE SALES

with our range of sales lead generation services

Focus your sales team’s efforts on closing deals with more sales qualified leads.

Play Video

Better Sales Qualified Sales Leads Drives Growth

Tool manufacturer’s sales force embraces national sales lead generation strategy. Direct marketing combined with outsourced SDR services drives B2B sales leads with MRO and technical buyers.

Learn how we can help your business reach its B2B lead generation objectives.

DIRECT MARKETING FAQ'S

that answer common questions about B2B sales lead generation