PROACTIVE CONTENT MARKETING
that supports your B2B sales lead generation goals
Generate inbound B2B sales leads and build your brand through our expertise in thought-leadership, backlinks and social media marketing.
Why PR & content marketing in B2B lead generation?
We at 360 Leads believe the best way to generate high-quality and sustainable leads is by creating good content. A B2B content marketing strategy should be the backbone of any lead generation campaign. Therefore, 88% of the B2B companies invest in content marketing. Our content marketing service will help you serve the right content to the right audience.
- Content marketing will generate better quality leads who stick around for longer
- Creating good content that match search intent will showcase you as an expert and will create credibility with your audience
- It will help you rank better on Google and provide you with better website health
- Good content is usually shared a lot and can help you with your brand awareness efforts
- It will help your customers move along the funnel that is likely to lead to a sale
Our PR & Content Marketing services include:
Articles & Blog
Generate B2B sales leads with professionally-crafted website content, all optimized to drive organic search.
Feature Stories & Earned Media
Build brand awareness and generate sales leads with stories published about your business.
Thought Leadership & Social Media
Showcase your expertise and activities to support B2B sales lead generation.
Our PR & content marketing process
Our content marketing team has years of experience in creating intent-based content for clients across various industries. We follow a 4-step process that allows us to craft highly engaging content:
Step 1: Creating personas & mapping customer journey
In this stage, we create personas to get a good understanding of the ideal target audience. Creating personas will help us understand better what motivates them, channels they are likely to frequent, their pain points and more. This will allow us to develop content they can relate to and therefore engage better.
Next is mapping the customer journey. This allows us to find topics relevant to where the customer might be in the buying journey and what information they need to move to the next step in the buying journey.
Step 2: Marketing research
In this stage, we identify the relevant keywords upon which the content is created. Thus, research is the foundation on which the content is built. If this is not done right, it will be extremely difficult to match the intent and search engines to put your content in front of the right people.
After this step, we identify the relevant questions people are asking on the internet. For example, Quora is a good place to look for the types of questions people are asking. By doing this, we address people’s pain points and identify gaps in information on the internet.
Step 3: Content creation
In this stage, we start creating the content with the help of personas and identifying where the article fits in the customer journey. While creating the content, we ensure it is optimized with keywords and, more than that it sends the right message. Therefore, the reader should get the information they are looking for when done engaging with the content. In other words, the content will match the reader’s intent.
Step 4: Monitor & optimize
Once the content is ready, you will receive reports on the performance of the page on your site. We will observe the page, user behaviour, keywords the page is ranking for, and search engine performance. Our work is not done there. We will continue to optimize the content based on data and hand to improve performance.
Public relations for lead generation
If your goal is to generate consistent, high-quality leads, then Public Relations is the way to go. Lead generation with a public relations strategy helps you generate high-quality leads and aids your other channels such as SEO, social media, and content marketing to improve lead generation.
- B2B companies need better quality leads – #1 issue faced by most companies no matter the size or industry
- Third-party sources are known to provide leads of the highest quality
A B2B public relations strategy is necessary to take your lead generation to the next level. However, a PR strategy is not something that companies should keep as a contingency plan. Instead, constant efforts that gradually grow over time are good for a public relations strategy that aids in lead generation.
Adding Public Relations to a lead generation strategy has the following advantages:
- You will be positioned as an industry expert/thought leader
- Third-party coverage tend to provide leads of better quality
- Create some buzz and brand awareness about your organization
- Increase traffic to your website and improve search engine ranking
Learn how content marketing and PR Services can create competitive advantage and generate B2B sales leads.
SIMPLY MORE SALES
with our range of sales lead generation services
Focus your sales team’s efforts on closing deals with more sales qualified leads.
Outsourced SDR Goes Beyond Expectations
B2B lead generation company, 360 Leads, drives new customer sales leads for a trailer dealership and they can’t keep up. Outsourced SDR appointment setting services generated B2B lead generation opportunities in markets they never considered.
Learn how we can help your business reach its B2B lead generation objectives.
What do 300+ C-level executives, sales leaders and marketing heads know about sales lead generation?
Find out in The Black Report™, the global lead generation study by 360 Leads. Get the perspectives of senior leaders from a broad range of companies, industries and continents on:
- the most effective lead generation channels
- top sales lead generation challenges
- best practices for sales and nurturing
The report also includes insights from lead generation company, 360 Leads, on reasons for success and failure, and regional differences that impact sales lead generation performance.
PR & CONTENT MARKETING FAQ'S
that answer common questions about B2B sales lead generation
Examples of content marketing in B2B lead generation?
Help solve their other problems
A health technology company started webinars to provide doctors with basic skills to run their business since most doctors don’t have an MBA.
Provide your recipe to build trust and authority
Many companies provide free tools that provide utility to other businesses, such as budgeting, content planning, or social media calendars and schedules. When you help businesses, they will see you as a figure of trust and authority.
What are effective ways to generate B2B leads with public relations?
Here are some effective channels of PR lead generation:
- Editorial outreach in industry specific channels
- Optimized press releases
- Events & sponsorship
- Your network
- Sharing your earned media
Why is content marketing the backbone of any lead generation strategy?
Content marketing is the backbone of any B2B lead generation strategy. The only way to end up with a deal is if the potential customer understands the value you can provide with your product or service.
Only 10% of the decision-making happens when a prospect is faced to face with you. Therefore, the content you provide plays a key role in 90% of decision-making that happens on the prospect’s own time. In addition, the content will educate the customers on the products or services you provide and creates a bridge to the next stage of the buying journey.
How does content marketing generate B2B sales leads?
Creating content for websites or third-party publishers can generate inbound website traffic. Google and other search engines index blogs, articles, and backlinks through various content. Content that has keyword terms within it is crawled by search engines, and people who are searching for these terms will engage with your content if it has high rankings. This, in turn, can generate B2B sales leads as visitors come to your website or engage with your content.
How do I know that my content marketing strategy is working?
There are a few ways to know. These include improved search rankings for keyword terms, the volume of quality third-party articles being published that create backlinks to your website and the quality and volume of inbound sales leads coming to your website. We have clients who rely heavily on our Content Marketing services to drive inbound sales leads versus paying for digital advertising. All lead generation marketing strategies should work together, with content marketing playing its specific role.