360 Leads' Services
Outbound Marketing, Digital Marketing & Direct Marketing
TOSHIBA CANADA PIVOTS MARKETING TO B2B LEAD GENERATION STRATEGY
Toshiba of Canada Limited is a subsidiary of Toshiba Corporation, one of the world’s leading diversified electronics manufacturers. They are a digital technology leader with a wide range of products and solutions for Canadian businesses.
Toshiba was exiting the Canadian consumer electronics sector due to changes in the marketplace. The company was tasked with pivoting its business direction and becoming solely a B2B focused company. Toshiba has long been known for their consumer laptops but awareness of their business notebook line was weak in Canada, relative to its competition.
Multi Flight Direct Marketing Drives Recall
Garnering attention with IT buyers is challenging. A sense of humor and the right marketing insights, drove over 70% recall across multiple verticals and set-up for more successful lead generation results than would have been accomplished without direct marketing.
Coffee Mug Makes IT Guy a Hero
This coffee mug was available to IT prospects (#1 IT Guy, #1 IT Gal) who engaged with our LinkedIn campaign. The mug helped drive conversion on 7% of total Sales Qualified Leads (SQL) across the broader campaign. The mug leveraged on the insight of recognizing the IT professional as the office hero.
What does LinkedIn have to say about how 360 Leads runs linkedIn lead generation campaigns?
Find out how LinkedIn played a role in our B2B sales lead generation campaigns for Toshiba. LinkedIn developed its own case study about our work in generating Sales Qualified Leads (SQL). You’ll learn about:
- the insights that drove our creative strategy
- which LinkedIn advertising products we utilized
- how the various LinkedIn lead generation products performed
The FREE download also includes insights on lead generation using LinkedIn and highlights some of the creative assets.
Recall on Direct Marketing
Less Investment Than Planned
Average CTR on Digital Display Ads
Vice President Marketing, Toshiba of Canada
“Since we weren’t top of mind with this audience, we had to engage them with a fresh approach, and also educate them on the advantages of our notebooks.”