that really drives sales lead generation performance

Beat your sales targets with advanced data, technology and our expert sales development team.

Why outbound marketing in B2B lead generation?

Outbound marketing is when we reach out to prospects to see if they are interested in the product or service you are offering. Outbound lead generation services are great for those looking for more control over the people they want to engage with. Once we figure out who your audience is with our outbound lead generation services, we’ll be able to proactively reach out to them directly instead of waiting for them to come to you. Outbound marketing is the single best way to reach out to high-quality customers who meet your target market. And it’s accomplished through our persona prospect profiling and research, outbound telemarketing, cold emails, and appointment setting services. Outbound lead generation is especially useful when reaching out to key decision-makers in an organization looking for B2B vendors.

Our outbound marketing services include:

Customer Profiling & Research

Identify the best qualified sales prospects for your company to maximize sales lead generation success.

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Intent-Based Appointment Setting

Reach more B2B prospects with our experienced Sales Development Reps and our Appointment Setting services.

Our outbound marketing process

360 Leads has been a market leader in outbound lead generation services for almost a decade. Our expertise has helped multiple clients grow their sales pipeline with high-quality leads by setting qualified appointments for their sales teams. At 360 leads, we follow an extensive process to get you high-quality B2B appointments with your relevant target audience. We follow a 5-step process to achieve success for our clients:

Step 1: Build your target audience

Create personas to define your target audience. We ask all the right questions to pinpoint prospects that are most relevant to your business. For example, we ask questions like Who are they? What industry? What positions do they hold? Where are they researching for your services or products? Do they even know about your offering?

Step 2: Secondary research

At 360 Leads, we do not scratch the surface. Instead, we like to get a deep understanding of the industries of the organizations we help. At this stage, we look at the micro and macro factors that affect the industry to identify trends, opportunities and hurdles your industry might be facing. At the same time, we get a deeper understanding of the personas. For example: What motivates them? What are their pain points? What are they trying to achieve in their current positions?

Step 3: Creating an ideal customer list

At this stage, we come up with a sample list for you to approve. This list will give you a good idea of what the final contact list is going to look like. If you are happy with the sample list, we start creating a final to work from.

Step 4: Reach out

Reaching out under the guise of your brand and company name is the main stage of the outbound lead generation process. In this stage, we use tactics like outbound telemarketing, direct mail, and cold emails to reach out to leads and record all engagements. We then provide you with a full picture of what kind of interaction our team has with prospects on your list.

Step 5: Qualified appointments

When the leads are ready to meet, we notify your point of contact with the meeting details and key points. With our 5-step outbound lead generation process, watch your sales pipeline grow with high-quality leads. We do all the work, so that your sales team can focus on what they do best, selling and closing the deals.

Learn how our unique approach to outbound marketing can position your company for B2B sales lead generation success.


with our range of sales lead generation services

Focus your sales team’s efforts on closing deals with more sales qualified leads.

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Outsourced SDR Goes Beyond Expectations

B2B lead generation company, 360 Leads, drives new customer sales leads for a trailer dealership and they can’t keep up. Outsourced SDR appointment setting services generated B2B lead generation opportunities in markets they never considered.

Learn how we can help your business reach its B2B lead generation objectives.

What do 300+ C-level executives, sales leaders and marketing heads know about sales lead generation?

Find out in The Black Report™, the global lead generation study by 360 Leads. Get the perspectives of senior leaders from a broad range of companies, industries and continents on:

  • the most effective lead generation channels
  • top sales lead generation challenges
  • best practices for sales and nurturing

The report also includes insights from lead generation company,  360 Leads, on reasons for success and failure, and regional differences that impact sales lead generation performance.

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that answer common questions about B2B sales lead generation