that really drives sales lead generation performance
Beat your sales targets with advanced data, technology and our expert sales development team.
Why outbound marketing in B2B lead generation?
Outbound marketing is when we reach out to prospects to see if they are interested in the product or service you are offering. Outbound lead generation services are great for those looking for more control over the people they want to engage with. Once we figure out who your audience is with our outbound lead generation services, we’ll be able to proactively reach out to them directly instead of waiting for them to come to you. Outbound marketing is the single best way to reach out to high-quality customers who meet your target market. And it’s accomplished through our persona prospect profiling and research, outbound telemarketing, cold emails, and appointment setting services. Outbound lead generation is especially useful when reaching out to key decision-makers in an organization looking for B2B vendors.
Our outbound marketing services include:
Customer Profiling & Research
Identify the best qualified sales prospects for your company to maximize sales lead generation success.
Intent-Based Appointment Setting
Reach more B2B prospects with our experienced Sales Development Reps and our Appointment Setting services.
Our outbound marketing process
360 Leads has been a market leader in outbound lead generation services for almost a decade. Our expertise has helped multiple clients grow their sales pipeline with high-quality leads by setting qualified appointments for their sales teams. At 360 leads, we follow an extensive process to get you high-quality B2B appointments with your relevant target audience. We follow a 5-step process to achieve success for our clients:
Step 1: Build your target audience
Create personas to define your target audience. We ask all the right questions to pinpoint prospects that are most relevant to your business. For example, we ask questions like Who are they? What industry? What positions do they hold? Where are they researching for your services or products? Do they even know about your offering?
Step 2: Secondary research
At 360 Leads, we do not scratch the surface. Instead, we like to get a deep understanding of the industries of the organizations we help. At this stage, we look at the micro and macro factors that affect the industry to identify trends, opportunities and hurdles your industry might be facing. At the same time, we get a deeper understanding of the personas. For example: What motivates them? What are their pain points? What are they trying to achieve in their current positions?
Step 3: Creating an ideal customer list
At this stage, we come up with a sample list for you to approve. This list will give you a good idea of what the final contact list is going to look like. If you are happy with the sample list, we start creating a final to work from.
Step 4: Reach out
Reaching out under the guise of your brand and company name is the main stage of the outbound lead generation process. In this stage, we use tactics like outbound telemarketing, direct mail, and cold emails to reach out to leads and record all engagements. We then provide you with a full picture of what kind of interaction our team has with prospects on your list.
Step 5: Qualified appointments
When the leads are ready to meet, we notify your point of contact with the meeting details and key points. With our 5-step outbound lead generation process, watch your sales pipeline grow with high-quality leads. We do all the work, so that your sales team can focus on what they do best, selling and closing the deals.
Learn how our unique approach to outbound marketing can position your company for B2B sales lead generation success.
SIMPLY MORE SALES
with our range of sales lead generation services
Focus your sales team’s efforts on closing deals with more sales qualified leads.
Outsourced SDR Goes Beyond Expectations
B2B lead generation company, 360 Leads, drives new customer sales leads for a trailer dealership and they can’t keep up. Outsourced SDR appointment setting services generated B2B lead generation opportunities in markets they never considered.
Learn how we can help your business reach its B2B lead generation objectives.
What do 300+ C-level executives, sales leaders and marketing heads know about sales lead generation?
Find out in The Black Report™, the global lead generation study by 360 Leads. Get the perspectives of senior leaders from a broad range of companies, industries and continents on:
- the most effective lead generation channels
- top sales lead generation challenges
- best practices for sales and nurturing
The report also includes insights from lead generation company, 360 Leads, on reasons for success and failure, and regional differences that impact sales lead generation performance.
OUTBOUND MARKETING FAQ'S
that answer common questions about B2B sales lead generation
Inbound marketing vs outbound marketing?
We at 360 Leads believe that a combination of inbound and outbound is the best way to establish a healthy and growing pipeline. However, outbound is a great approach when you know your audience and want to connect with them immediately. Inbound is great when you want to build credibility and find quality leads with the intent to purchase. More about Inbound Vs. Outbound Marketing in this article from our blog: Inbound and Outbound Marketing for Sales Lead Generation
What are some outbound marketing examples?
Some outbound marketing examples are direct mail, cold-calling, cold-emailing, billboards, event sponsorships, trade shows, TV advertising, radio, print and online or through in-person contact.
How to create an outbound marketing strategy?
Step 1: Know what you’re offering.
Be clear of the goals you are trying to achieve with our outbound marketing campaign and the message that you want to put across.
Step 2: Identify audience
Creating a buyer persona will help you identify your target audience. It will also help you get into the details that matter to your target audience.
Step 3: Research, your competitors
Outbound marketing channels are starting to saturate due to high competition. As a result, organizations need to monitor what the competition is doing.
Step 4: Message & tone
At this stage, we need to create the tone and theme of the message that needs to go out. Then, the message needs to be created keeping in mind keywords, personas, brand, and relevant hashtags.
Step 5: Picking the platform
The promotion mix you choose needs to showcase the channels you want to use. It can be only online, offline or a mix of both. We need to ensure the right amount of budget is allocated across these channels
What is outbound telemarketing?
Outbound telemarketing is when sales development representatives proactively reach out to a defined audience to sell your product or service. Outbound telemarketing aims to raise awareness about your products or services among your target consumers and convince them to make a purchase. Outbound telemarketing costs are one of the lowest compared to other channels. Moreover, you have greater control over whom you want to reach out to.