360 Leads® is a B2B appointment setting services company with an approach that ensures you generate the highest quality B2B sales leads.
trusted by major brands
SERVICES
provided by the top B2B sales lead generation company
Generate more sales qualified leads and reach your sales goals faster, with smart and robust B2B appointment setting and sales lead generation services from 360 Leads.
Outbound Marketing
Secure better sales qualified leads with advanced customer profiling and appointment setting from our professional SDR team.
Digital Marketing
Insight-based digital marketing campaigns, SEO and SEM that delivers truly qualified B2B sales leads.
PR & Content Marketing
Generate more leads and position your brand as the thought-leader with our PR & content marketing services.
Direct Marketing
Customer acquisition campaigns that integrate with lead generation services from an award-winning direct marketing agency.
APPOINTMENT SETTING PROCESS AT 360 LEADS
Our lead generation and appointment setting services start with identifying and defining your target audience. We work with you to understand the companies and the contacts within the target industries that would most benefit from a conversation with your sales team about your product/services. We also create customer personas. This is crucial because customer personas help us to understand your buyer’s demographics, motivation, needs, and pain points. In short, the personas enable us to have a strong introductory conversation with your ideal leads. As well, we use the personas to develop relatable lead generation campaigns and ultimately put you in conversation with the decision-makers you want to target and convert.
Before we start setting appointments and generating high-quality leads, we do our research. First and foremost, we get to know you. We work to understand your UVP (Unique Value Proposition). What is it that sets you apart from others in your space? We need to understand this to pique the interest of your target prospect. As well, we will gather data on micro and macro factors affecting your industry. We will collect information on competition, customers and suppliers that affect your business. The macro analysis looks at political, economic, socio-cultural, and technological factors associated with your industry. We need this information to have as rich a conversation as possible with your prospect pool.
At 360 Leads, we use multiple channels to find B2B leads and set appointments with them. We assist you in identifying channels that will give you the best engagement, conversion, and ROI. Our channel expertise lies in the following areas:
- Outbound Marketing
- Digital Marketing
- Content Marketing & Public Relations
- Direct Marketing
In this stage, we present the B2B lead generation strategy that will be used to set the most qualified appointments possible for you. The strategy will contain the target audience, message and positioning and channels used to deliver the message. We also present Key Performance Indicators (KPIs) to monitor the success of your campaigns. KPIs will give a clear view of how your campaign is performing throughout, and the information will allow us to further optimize your campaigns.
Once our B2B lead generation campaigns identify sales leads, we start to fill your sales pipeline with qualified appointments so that your sales team can do what they do best. Sell!
Depending on the duration of your campaign, we will regularly provide you with reports and insights on your B2B lead generation efforts. The insights from the campaign will allow you to understand campaign performance and learn more about your target audience to aid in major business decisions.
LEAD GENERATION SOLUTIONS TO GROW YOUR SALES
Building a sales pipeline is a strategic exercise that demands the right people, process, and platforms. As a B2B appointment setting service, we leverage our team of experts and proprietary appointment-setting process to maximize your pipeline. From multi-channel outbound campaigns to digital-first strategies, our appointment setting campaigns help our customers:
- Optimize their outbound activities
- Get in front of net new customers
- Grow their market and mindshare
- Connect with more qualified leads
Interested in setting your sales team up for success? Reach out and learn about how we can help you pack your pipeline for a successful next quarter.
THE 360 LEADS DIFFERENCE
360 Leads is different from other sales lead generation companies. Our approach to B2B lead generation is trusted by major and challenger brands to help drive their sales growth. We have provided them with thousands of qualified sales appointments and millions of dollars in new business through our comprehensive mix of B2B lead generation services.
OUR LEAD GENERATION ADVANTAGE
01
Appointment Setting Experts
Our focus is single-minded, and our clients can attest to that. As one of Canada’s leading lead generation and appointment setting services companies, we focus on getting you in front of qualified prospects so you can grow your business fast.
02
A One-Stop
Partner
Our collaborative experts will quickly understand your business and provide a roadmap to achieving your goals. Developing an air-tight target list to recommending integrated marketing efforts based on your business goals, we’ll work with you to build a full and qualified pipeline.
03
Experience You Can Count On
With over 20+ years of North American and global experience, the team at 360 Leads brings a wealth of knowledge and appointment-setting success for clients across various industries. The bonus is that you get to work with people who truly understand your market.
04
An Extension of Your Brand
With our team of appointment setters, your sales team is guaranteed a warm greeting from prospects. We create that initial connection by professionally representing your brand, product, and services – opening the door for a more fruitful connection.
Learn how we can help your business reach its B2B lead generation objectives.
INDUSTRIES WE SERVE
Companies in a variety of industries use our expertise to deliver a constant pipeline of qualified new sales opportunities. No matter your industry, our sales lead generation solutions can help you reach your sales goals faster. Our lead generation and appointment setting services have proven to be most successful and effective for the following industries.
Transportation
and Logistics
We excel at building sales pipelines for transportation and logistics companies. Whether your business is warehousing, hauling freight, selling, and servicing transportation equipment, or providing technology solutions for transportation and logistics companies, our B2B sales lead generation team can help you achieve your revenue goals.
Industrial
Businesses
We know industrial businesses as if they were our own. Companies engaged in manufacturing, research and development, repairing, recycling, adapting, testing, or servicing goods benefit from our approach to sales lead generation. We establish our clients’ positioning, messaging, and launch business growth programs targeting key decision makers.
Home Improvement and Building Products
A consistent flow of new potential clients is essential for all businesses in the home improvement and building products industry to grow revenue year after year. We have considerable expertise in consistently generating new leads for this category, and our clients keep turning those leads into long-term clients.
Information Technology
Thousands of information technology businesses want more customers. And customers have too many options. Our sales lead generation solutions make tech companies find a steady flow of serious potential leads, and we give those leads ample reasons to stay connected to our tech clients.
Healthcare
Our abundant experience in B2B appointment setting and lead generation for the healthcare and medical industry enables us to generate warm sales leads and set B2B appointments with qualified targets for our clients.
CLIENT TESTIMONIALS
simply more sales with our range of sales lead generation services
Focus your sales team’s efforts on closing deals with more sales qualified leads.
Outsourced SDR Goes Beyond Expectations
B2B lead generation company, 360 Leads, drives new customer sales leads for a trailer dealership and they can’t keep up. Outsourced SDR appointment setting services generated B2B lead generation opportunities in markets they never considered.
Better Sales Qualified Leads Drives Growth
Tool manufacturer’s sales force embraces Canadian and US sales lead generation strategy. Direct marketing combined with outsourced SDR services drives B2B sales leads with MRO and technical buyers.
More B2B Sales Leads, More Customers
Recruitment agency’s sales lead generation program secures many sales qualified leads. The agency professionally represented its brand and won business with new customers in key verticals.
Reach the B2B sales prospects that matter most to your business.
What do 300+ C-level executives, sales leaders and marketing heads know about sales lead generation?
Find out in The Black Report™, the global lead generation study by 360 Leads. Get the perspectives of senior leaders from a broad range of companies, industries and continents on:
- the most effective lead generation channels
- top sales lead generation challenges
- best practices for sales and nurturing
The report also includes insights from lead generation company, 360 Leads, on reasons for success and failure, and regional differences that impact sales lead generation performance.
360topline™ BLOG
the latest thinking in B2B lead generation and appointment setting
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Consider these three things when determining the quality of B2B sales leads: There are warm B2B sales leads, hot sales leads and those that are
How to stop customer churn
The typical B2B customer lifecycle goes something like this: Target, Acquire, Support, and Retain. If a company can continue to offer the same level of
Consider these four acquisition strategies to win new B2B sales leads
There are many factors that come into play when it comes to customer acquisition and getting new b2b sales leads. There are also various approaches
LEAD GENERATION AND APPOINTMENT SETTING FAQ'S
that answer common questions about B2B sales lead generation
How does B2B lead generation work?
There are various ways of doing B2B lead generation and different lead generation companies have different approaches. Lead generation company, 360 Leads’ approach is different than other lead generation companies. Our proprietary customer acquisition process and all in one place service offerings always delivers results. We work with our clients in Canada, the US, England, Germany, Israel, Australia and more to refine the ideal customer, ensure clarity around the value proposition and execute lead generation campaigns that are appropriate for each client. Often our lead generation services include telemarketing, direct marketing, digital advertising, e-marketing, drip campaigns or promotional type campaigns. We categorize our services into Outbound Marketing, Digital Marketing, PR & Content Marketing and Direct Marketing.
What is the difference between a lead and a qualified appointment?
There are lead generation companies that sell what are dubbed lead lists. These are lists of people, either email or mail lists, or lists that have been gathered by aggregators that are often resold to many parties. These lists vary in quality but are generally inaccurate or resold countless times, making them of limited value. Unlike, other lead generation companies, 360 Leads is a lead generation company, based in Toronto, Canada that does not sell lists or resell information from aggregators.
Our B2B lead generation work often includes appointment setting. We work to book a specific meeting date and time, in-person or by phone/Zoom, with qualified sales leads prospects. Target prospect companies and job functions are developed in partnership with our clients in Canada, the US, England, Germany, Israel, Australia and more.
How much does B2B lead generation cost?
Our lead generation campaigns vary widely in size, complexity and scope. Small campaigns start around $10K USD with ongoing campaigns for some of our multinational clients being $500K USD +. The key is to generate a return on the investment from appropriate targeting, effective lead generation strategies and a sales team that can close deals. Our most successful B2B lead generation campaigns generate hundreds of qualified sales leads for our clients in Canada, the US, England, Germany, Israel, Australia and more.
Does 360 Leads run global lead generation campaigns?
Our company is based in Toronto, Canada and we have B2B clients from across the world including Canada, the US, England, Germany, Israel, Australia and more. We predominately support sales lead generation in English or French speaking nations. Many of our clients are looking to gain more B2B sales leads in existing markets or generate business sales leads in new export markets.
How does 360 Leads protect the integrity of a company brand?
Many world-class brands trust us to drive their B2B sales lead generation activities. Our lead generation services are white-labelled, and we act as an extension of their sales and marketing function. Our head office is based in Toronto, Canada and our lead generation company team operates from various locations across Canada and the US. Our team is highly experienced, goes through ongoing training and understands that they are acting as a representative of our client. For our demand generation telemarketing team, we have always maintained an onshore approach to conducting business with experienced Canadian and American based talent.
How do you reach the proper buying authority?
Every lead generation situation is different. The CEO of a major tech company once asked us in a meeting, does lead generation really work? Our answer was how do you think we met you? They became a client within two weeks of that meeting. We’ve generated hundreds of qualified sales leads for their B2B sales team. We continue to generate sales leads for our clients in the US, Canada, England, Germany, Israel, Australia and more.
What can I expect from a sales lead generation campaign?
We book sales leads meetings for our clients so they can meet qualified sales leads prospects. Some B2B sales leads are better than others depending on the prospect’s seniority, stage in the buying process and other factors. What we can tell you is that sometimes we have to slow down our B2B sales lead generation campaigns so that our clients can keep up with the volume. To be clear, sales meetings or sales leads aren’t sales. They are a fabulous means for professional B2B sales people to meet prospects who have an interest in their product or service. Great quality sales people will convert many of these sales leads into sales.
How effective is telemarketing?
There are many factors that impact the success of a lead generation telemarketing campaign. Our most successful B2B sales lead generation telemarketing campaigns have very good list quality, a clear value proposition, an engaged client and often are combined with other activities such as direct marketing or digital marketing. Generally, lead generation programs perform exponentially better with telemarketing being integrated with other tactics.
What types of B2B sales lead generation campaigns are most successful?
Each client lead generation campaign is unique and they all have their different factors that contribute to success. Generally speaking, the most successful campaigns integrate various aspects of B2B marketing and lead generation to leverage synergies. Digital advertising combined with content marketing can drive inbound Marketing Qualified Leads (MQL). Our drip campaigns can move B2B sales prospects along the sales funnel to qualify them as sales ready leads. Our SDR and telemarketing team can book qualified sales appointments to help meet our clients’ lead generation targets.
Does it make sense to outsource for sales lead generation services?
For clients who want to grow their sales, the answer is usually yes. The key is to partner with a top sales lead generation company who has the B2B sales lead generation expertise, resources and track record to deliver results. Not all sales lead generation companies have the same approach. If effective sales lead generation strategies are critical to your business success, choose your lead generation company carefully. With respect to our lead generation competitors, you really do get what you pay for.