There are various ways of doing B2B lead generation and different lead generation companies have different approaches. Lead generation company, 360 Leads’ approach is different than other lead generation companies out there. Our proprietary customer acquisition process and all in one place service offerings always delivers results. We work with our clients in Canada, the US, England, Germany, Israel, Australia and more to refine the ideal customer, ensure clarity around the value proposition and execute lead generation campaigns that are appropriate for each client. Often our demand generation work includes telemarketing, direct marketing, digital advertising, e-marketing or promotional type campaigns.

There are lead generation companies that sell what are dubbed lead lists. These are lists of people, either email or mail lists, or lists that have been gathered by aggregators that are often resold to many parties. These lists vary in quality but are generally inaccurate or resold countless times, making them of limited value. Unlike, other lead generation companies, 360 Leads is a lead generation company, based in Toronto, Canada that does not sell lists or resell information from aggregators.

Our B2B lead generation work is usually focused on appointment setting. We work to book a specific meeting date and time, in-person or by phone/Skype, with qualified sales leads prospects. Target prospect companies and job functions are developed in partnership with our clients in Canada, the US, England, Germany, Israel, Australia and more.

Our lead generation campaigns vary widely in size, complexity and scope. Small campaigns start around $7K USD with ongoing campaigns for some of our multinational clients being $500K USD +. The key is to generate a return on the investment from appropriate targeting, effective lead generation strategies and a sales team that can close deals. Our most successful B2B lead generation campaigns generate hundreds of qualified sales leads for our clients in Canada, the US, England, Germany, Israel, Australia and more.

Many world-class brands trust us to drive their B2B sales lead generation activities. Our lead generation services are white-labelled, and we act as an extension of their sales and marketing function. Our head office is based in Toronto, Canada and our lead generation company team operates from various locations across Canada and the US. Our team is highly experienced, goes through ongoing training and understands that they are acting as a representative of our client. For our demand generation telemarketing team, we have always maintained an onshore approach to conducting business with experienced Canada and American based talent.

Every lead generation situation is different. The CEO of a major tech company once asked us in a meeting, does lead generation really work? Our answer was how do you think we met you? They became a client within two weeks of that meeting. We’ve generated hundreds of qualified sales leads for their B2B sales team. We continue to generate sales leads for our clients in the US, Canada, England, Germany, Israel, Australia and more.

We book sales leads meetings for our clients so they can meet qualified sales leads prospects. Some B2B sales leads are better than others depending on the prospect’s seniority, stage in the buying process and other factors. What we can tell you is that sometimes we have to slow down our B2B sales lead generation campaigns so that our clients can keep up with the volume. To be clear, sales meetings or sales leads aren’t sales. They are a fabulous means for professional B2B sales people to meet prospects who have an interest in their product or service. Great quality sales people will convert many of these sales leads into sales.

There are many factors that impact the success of a lead generation telemarketing campaign. Our most successful B2B sales lead generation telemarketing campaigns have very good list quality, a clear value proposition, an engaged client and often are combined with other activities such as direct marketing or digital marketing. Generally, lead generation programs perform exponentially better with telemarketing being integrated with other tactics.