B2B Lead Generation Agency
Close more deals. Lots more.
Our B2B sales lead generation services will find you new customers and help you sell more. Faster.
B2B SALES LEAD GENERATION SERVICES
to help you sell more
360 Leads is a North American based B2B sales lead generation company that increases sales results for our clients in a wide range of verticals. Since 2013, we have provided them with thousands of qualified sales leads and booked appointments, and millions of dollars in new business through our mix of B2B lead generation services.
Insight-based SEO and SEM digital marketing campaigns that deliver truly qualified B2B sales leads.
PR & Content Marketing
Generate more leads by positioning your brand as a thought-leader with our PR & content marketing services.
Customer acquisition campaigns that integrate with lead generation services from an award-winning direct marketing agency.
WHY 360 LEADS
delivers more qualified B2B sales leads
Build relationships with your ideal sales prospects and grow your sales faster with outsourced B2B sales leads generated by 360 Leads. We collaborate with entrepreneur-owned organizations, not-for-profits and Fortune 500s in a wide range of industries to execute the most effective B2B sales lead generation strategies to deliver profitable new sales. Our skilled lead generation strategy team, creative services, account team and SDRs know exactly how to generate qualified leads; we’ve delivered thousands since 2013.
Lead Generation Experts
Our experienced team of sales lead generation strategy leaders focus on understanding your business and creating a unique roadmap to achieving your sales goals. Our team includes outsourced SDRs, strategy and data people, digital marketing specialists, creative services and content marketing writers.
Dedicated Senior Client Manager
Every 360 Leads’ client works directly with a highly experienced and dedicated B2B sales lead generation expert. Their role is to collaborate with you to build the right strategy for your business and tap the internal appropriate resources to execute successful lead generation campaigns. Most importantly, your client manager will understand your market vertical and the appropriate process to generate more sales leads.
Deep Data & Technology
We invest in multiple market-leading databases, augmented by our data verification resources, to customize the highest probable buyer propensity lists for each of our clients. Our integrated tech stack provides for lead generation campaign delivery efficiencies, ongoing visibility to support in-market pivots and compliance.
Complete Lead Generation Services
360 Leads was built on the principal that effectively creating qualified sales leads and building a sales pipeline can take more than one sales lead generation strategy. Clients choose us because of our insights into lead generation strategy and our unique combination of B2B sales lead generation services.
Ready to get in front of new customers?
INDUSTRIES WE SERVE
Building Products & Construction
Technology & Software
Manufacturing & Industrial
Transportation & Logistics
Utilities & Telecom
WHAT OUR CLIENTS SAY
about our sales lead generation company
Outsourced SDR Goes Beyond Expectations
B2B lead generation company, 360 Leads, drives new customer sales leads for a trailer dealership and they can’t keep up. Outsourced SDR appointment setting services generated B2B lead generation opportunities in markets they never considered.
Better Sales Qualified Leads Drives Growth
Tool manufacturer’s sales force embraces Canadian and US sales lead generation strategy. Direct marketing combined with outsourced SDR services drives B2B sales leads with MRO and technical buyers.
More B2B Sales Leads, More Customers
Recruitment agency’s sales lead generation program secures many sales qualified leads. The team professionally represented our brand and we won business with new customers in key verticals.
Reach B2B sales prospects that matter the most to your business.
“Lead generation company, 360 Leads, gave us as many as four or five sales leads per day and bona fide prospects that we had not been able to get into in the past. We actually had to pause the outbound calling campaign, so that we could catch up with the number of prospective customers who wanted to talk to us.”
George Cobham Jr.
VP of Sales and Marketing
Glasvan Great Dane
"360 Leads consistently delivers meaningful content for our marketing initiatives while driving our PR efforts through market-leading publications. Through the blogs and articles they have written, Due North has become a market leader in our target markets."
Randy Skyba VP of Sales & Marketing Due North
"When working with lead generation company, 360 Leads, be prepared to be challenged. They will come up with new ideas, but not for the sake of winning awards. Creativity and execution that is both measurable and accountable and that deliver results".
Marketing Manager & Owner
“360 Leads really helped us after a period of low brand awareness in the B2B space. IT people once again know that Toshiba is serving the Canadian market.”
Trevor Dantas Vice President of Marketing Toshiba of Canada
"We are delighted with the results of the lead generation campaign designed and executed by 360 Leads. They showed their understanding of our business by creating a campaign that catered to the exact audience that we were trying to reach. While not every appointment will result in a sale, we had several excellent meetings that will help us grow our business in the US."
Manuel Eickhorn Area Sales Manager RHEWUM, GmbH
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LEAD GENERATION FAQ'S
that answer common questions about B2B sales lead generation
How does B2B lead generation work?
There are various ways of doing B2B lead generation and different lead generation companies have different approaches. Lead generation company, 360 Leads’ approach is different than other lead generation companies. Our proprietary customer acquisition process and all in one place service offerings always delivers results. We work with our clients in Canada, the US, England, Germany, Israel, Australia and more to refine the ideal customer, ensure clarity around the value proposition and execute lead generation campaigns that are appropriate for each client. Often our lead generation services include telemarketing, direct marketing, digital advertising, e-marketing, drip campaigns or promotional type campaigns. We categorize our services into Outbound Marketing, Digital Marketing, PR & Content Marketing and Direct Marketing.
What is the difference between a lead and a qualified appointment?
There are lead generation companies that sell what are dubbed lead lists. These are lists of people, either email or mail lists, or lists that have been gathered by aggregators that are often resold to many parties. These lists vary in quality but are generally inaccurate or resold countless times, making them of limited value. Our B2B lead generation work often includes appointment setting. We work to book a specific meeting date and time, in-person or by phone/Zoom, with qualified sales leads prospects. Target prospect companies and job functions are developed in partnership with our clients in Canada, the US, England, Germany, Israel, Australia and more.
How much does B2B lead generation cost?
Our lead generation campaigns vary widely in size, complexity and scope. Small campaigns start around $10K USD with ongoing campaigns for some of our multinational clients being $500K USD +. The key is to generate a return on the investment from appropriate targeting, effective lead generation strategies and a sales team that can close deals. Our most successful B2B lead generation campaigns generate hundreds of qualified sales leads for our clients in Canada, the US, England, Germany, Israel, Australia and more.
Does 360 Leads run global lead generation campaigns?
Our company is based in Toronto, Canada and we have B2B clients from across the world including Canada, the US, England, Germany, Israel, Australia and more. We predominately support sales lead generation in English or French speaking nations. Many of our clients are looking to gain more B2B sales leads in existing markets or generate business sales leads in new export markets.
How does 360 Leads protect the integrity of a company brand?
Many world-class brands trust us to drive their B2B sales lead generation activities. Our lead generation services are white-labelled, and we act as an extension of their sales and marketing function. Our head office is based in Toronto, Canada and our lead generation company team operates from various locations across Canada and the US. Our team is highly experienced, goes through ongoing training and understands that they are acting as a representative of our client. For our demand generation telemarketing team, we have always maintained an onshore approach to conducting business with experienced Canadian and American based talent.
How do you reach the proper buying authority?
Every lead generation situation is different. The CEO of a major tech company once asked us in a meeting, does lead generation really work? Our answer was how do you think we met you? They became a client within two weeks of that meeting. We’ve generated hundreds of qualified sales leads for their B2B sales team. We continue to generate sales leads for our clients in the US, Canada, England, Germany, Israel, Australia and more.
What can I expect from a sales lead generation campaign?
We book sales leads meetings for our clients so they can meet qualified sales leads prospects. Some B2B sales leads are better than others depending on the prospect’s seniority, stage in the buying process and other factors. What we can tell you is that sometimes we have to slow down our B2B sales lead generation campaigns so that our clients can keep up with the volume. To be clear, sales meetings or sales leads aren’t sales. They are a fabulous means for professional B2B sales people to meet prospects who have an interest in their product or service. Great quality sales people will convert many of these sales leads into sales.
How effective is telemarketing?
There are many factors that impact the success of a lead generation telemarketing campaign. Our most successful B2B sales lead generation telemarketing campaigns have very good list quality, a clear value proposition, an engaged client and often are combined with other activities such as direct marketing or digital marketing. Generally, lead generation programs perform exponentially better with telemarketing being integrated with other tactics, our award-winning sister company Clever Samurai incorporates well with our lead generation effort.
What types of B2B sales lead generation campaigns are most successful?
Each client lead generation campaign is unique and they all have their different factors that contribute to success. Generally speaking, the most successful campaigns integrate various aspects of B2B marketing and lead generation to leverage synergies. Digital advertising combined with content marketing can drive inbound Marketing Qualified Leads (MQL). Our drip campaigns can move B2B sales prospects along the sales funnel to qualify them as sales ready leads. Our SDR and telemarketing team can book qualified sales appointments to help meet our clients’ lead generation targets.
Does it make sense to outsource for sales lead generation services?
For clients who want to grow their sales, the answer is usually yes. The key is to partner with a top sales lead generation company who has the B2B sales lead generation expertise, resources and track record to deliver results. Not all sales lead generation companies have the same approach. If effective sales lead generation strategies are critical to your business success, choose your lead generation company carefully. With respect to our lead generation competitors, you really do get what you pay for.