B2B Lead Generation Agency

There are various ways of doing B2B lead generation and different lead generation companies have different approaches. Lead generation company, 360 Leads’ approach is different than other lead generation companies. Our proprietary customer acquisition process and all in one place service offerings always delivers results. We work with our clients in Canada, the US, England, Germany, Israel, Australia and more to refine the ideal customer, ensure clarity around the value proposition and execute lead generation campaigns that are appropriate for each client. Often our lead generation services include telemarketing, direct marketing, digital advertising, e-marketing, drip campaigns or promotional type campaigns. We categorize our services into Outbound Marketing, Digital Marketing, PR & Content Marketing and Direct Marketing.

There are lead generation companies that sell what are dubbed lead lists. These are lists of people, either email or mail lists, or lists that have been gathered by aggregators that are often resold to many parties. These lists vary in quality but are generally inaccurate or resold countless times, making them of limited value. Our B2B lead generation work often includes appointment setting. We work to book a specific meeting date and time, in-person or by phone/Zoom, with qualified sales leads prospects. Target prospect companies and job functions are developed in partnership with our clients in Canada, the US, England, Germany, Israel, Australia and more.

Our lead generation campaigns vary widely in size, complexity and scope. Small campaigns start around $10K USD with ongoing campaigns for some of our multinational clients being $500K USD +. The key is to generate a return on the investment from appropriate targeting, effective lead generation strategies and a sales team that can close deals. Our most successful B2B lead generation campaigns generate hundreds of qualified sales leads for our clients in Canada, the US, England, Germany, Israel, Australia and more.

Our company is based in Toronto, Canada and we have B2B clients from across the world including Canada, the US, England, Germany, Israel, Australia and more. We predominately support sales lead generation in English or French speaking nations. Many of our clients are looking to gain more B2B sales leads in existing markets or generate business sales leads in new export markets.

Many world-class brands trust us to drive their B2B sales lead generation activities. Our lead generation services are white-labelled, and we act as an extension of their sales and marketing function. Our head office is based in Toronto, Canada and our lead generation company team operates from various locations across Canada and the US. Our team is highly experienced, goes through ongoing training and understands that they are acting as a representative of our client. For our demand generation telemarketing team, we have always maintained an onshore approach to conducting business with experienced Canadian and American based talent.

Every lead generation situation is different. The CEO of a major tech company once asked us in a meeting, does lead generation really work? Our answer was how do you think we met you? They became a client within two weeks of that meeting. We’ve generated hundreds of qualified sales leads for their B2B sales team. We continue to generate sales leads for our clients in the US, Canada, England, Germany, Israel, Australia and more.

We book sales leads meetings for our clients so they can meet qualified sales leads prospects. Some B2B sales leads are better than others depending on the prospect’s seniority, stage in the buying process and other factors. What we can tell you is that sometimes we have to slow down our B2B sales lead generation campaigns so that our clients can keep up with the volume. To be clear, sales meetings or sales leads aren’t sales. They are a fabulous means for professional B2B sales people to meet prospects who have an interest in their product or service. Great quality sales people will convert many of these sales leads into sales.

There are many factors that impact the success of a lead generation telemarketing campaign. Our most successful B2B sales lead generation telemarketing campaigns have very good list quality, a clear value proposition, an engaged client and often are combined with other activities such as direct marketing or digital marketing. Generally, lead generation programs perform exponentially better with telemarketing being integrated with other tactics, our award-winning sister company Clever Samurai incorporates well with our lead generation effort.

Each client lead generation campaign is unique and they all have their different factors that contribute to success. Generally speaking, the most successful campaigns integrate various aspects of B2B marketing and lead generation to leverage synergies. Digital advertising combined with content marketing can drive inbound Marketing Qualified Leads (MQL). Our drip campaigns can move B2B sales prospects along the sales funnel to qualify them as sales ready leads. Our SDR and telemarketing team can book qualified sales appointments to help meet our clients’ lead generation targets.

For clients who want to grow their sales, the answer is usually yes. The key is to partner with a top sales lead generation company who has the B2B sales lead generation expertise, resources and track record to deliver results. Not all sales lead generation companies have the same approach. If effective sales lead generation strategies are critical to your business success, choose your lead generation company carefully. With respect to our lead generation competitors, you really do get what you pay for.