Incentive & Switch
INCENTIVE & SWITCH LEAD GENERATION CAMPAIGNS
from an award-winning direct marketing agency
What’s the motivation for a company to choose yours over a competitor? Incentive and Switch method along with other factors beyond price that can make all the difference. We know what they are.
Our Direct Marketing services team will work with you to:
- Determine key motivators for your sales prospects to consider switching from their current partner to you
- Develop a unique value proposition that focuses on incentives and reasons to switch
- Build a targeted prospect list based on validated data and likely buyer intent
- Develop creative, for various marketing applications including digital marketing and direct marketing, that motivate a prospect to pay attention
- Produce and execute lead generation switch campaign(s) that drive Sales Qualified Leads (SQL)
Having the right insight for a buyer to switch can be the difference-maker. And sometimes, it’s as simple as being there at the right time when the current vendor is unable to deliver.
Talk with us about targeting the B2B customers you’d love to have.
EXPLORE MORE DIRECT MARKETING SERVICES
Direct Response
Generate Sales Qualified Leads (SQL) with attention-grabbing direct marketing campaigns.
WE HELP GROWTH ORIENTED CLIENTS ACHIEVE EXTRAORDINARY RESULTS
Lead Generation for Distribution Company
Paper consumables in restrooms of sports venues and high traffic facilities can be costly. A more advanced towel dispensing system can reduce product costs, improve labor efficiency and increase restroom cleanliness. Our multi-flight switch campaign used the towel product as the medium for the message. It worked – and it even won an international direct marketing award.
B2B Lead Generation for Essential Service
Restaurants and other businesses have legal requirements to manage their pest control practices to certain standards. Our client is a market-leader, aiming to switch businesses to use their service. Our creative solution – send sales prospects an ever increasing number of ‘bugs’ through a multi-flight switch campaign. Yes, it got attention… and it worked.
Lead Generation Campaign for Food Packaging Company
Our client has the scale to handle big production runs for contract food packaging. They also have the flexibility to perform smaller or custom-sized runs for mid-market food manufacturers. The mid-market niche provides a good opportunity for manufacturers to switch to advantage smaller or flexible run sizes. Combined with an Outbound Marketing lead generation campaign, our client engaged with numerous food manufacturers who they had never met before.
Generate more B2B sales leads with Direct Marketing services.
SIMPLY MORE SALES
with our range of sales lead generation services
Focus your sales team’s efforts on closing deals with more sales qualified leads.
Better Sales Qualified Sales Leads Drives Growth
Tool manufacturer’s sales force embraces national sales lead generation strategy. Direct marketing combined with outsourced SDR services drives B2B sales leads with MRO and technical buyers.