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360topline™ / perspectives on B2B sales lead generation.

How to put direct marketing folklore to good use

How to put direct marketing folklore to good use

During the 21st century, when email marketing was the full rage, many marketing professionals declared direct marketing dead. If your competition still believes this to be the case, that’s great ...
Navigating lead generation marketing strategies during COVID-19

Navigating lead generation marketing strategies during COVID-19

These are strange, challenging times indeed for companies. Most are questioning their sales lead generation marketing strategies. No need to reiterate “COVID-19,” as the major news media has that more ...
Close sales leads faster with lead generation services

Close sales leads faster with lead generation services

Are too many of your sales leads “nearly” closed? Have you considered outside lead generation services? Too many sales leads, that are near the end of your sales pipeline and ...
Google BERT can help with B2B lead generation blogging

Google BERT can help with B2B lead generation blogging

Recently, Google announced their ground-breaking new search algorithm called BERT. How does this apply to your B2B lead generation blog? While a lot of us may know Bert as Ernie’s ...
Sales lead generation – 20 to-dos for 2020

Sales lead generation – 20 to-dos for 2020

By now, unless you’re taking an extended break (and lucky you if that’s the case), you’re back to work after the holidays trying to plan your sales lead generation strategies. ...
Want to generate leads? Learn how to tell your story.

Want to generate leads? Learn how to tell your story.

How did your company come to exist and why? Can you explain it in an interesting, engaging and memorable way? In business, (especially if you want to generate leads), knowing ...
Lead generation 101: conquer fears of cold calling

Lead generation 101: conquer fears of cold calling

The dreaded lead generation cold call. A recent study revealed that 48 per cent of B2B sales reps fear making them.  Even though sales forces are supposedly made up of outgoing ...
B2B sales lead generation gets a boost from chatbots

B2B sales lead generation gets a boost from chatbots

Filling out an online form is about as exciting as watching paint dry, yet they’re a standard B2B sales lead generation tactic for many B2B businesses. In essence their success ...
Why events are powerful for B2B lead generation

Why events are powerful for B2B lead generation

Who doesn’t love getting invited to an event? If that event is tied to one’s career, with a timely topic and interesting speakers, there’s an added incentive to attend. Events ...
A lead generation company with secret powers

A lead generation company with secret powers

Lead generation is the process of converting, and to some extent nurturing, business leads. The question of whether to hire an outside lead generation company is one that confronts many ...
How to implement B2B sales lead scoring

How to implement B2B sales lead scoring

Once you’ve got a reliable B2B sales lead pipeline, your focus shifts from getting those leads to identifying, nurturing, and closing them in order to make sales. But not all sales ...
A TV appearance can help with sales leads

A TV appearance can help with sales leads

Think of how much it costs to buy a television ad to help you generate sales leads, and consider that, with a little tactical manoeuvring, you can get even better ...