blog

360topline™ / perspectives on B2B sales lead generation.

Why events are powerful for B2B lead generation

Why events are powerful for B2B lead generation

Who doesn’t love getting invited to an event? If that event is tied to one’s career, with a timely topic and interesting speakers, there’s an added incentive to attend. Events ...
A lead generation company with secret powers

A lead generation company with secret powers

Lead generation is the process of converting, and to some extent nurturing, business leads. The question of whether to hire an outside lead generation company is one that confronts many ...
How to implement B2B sales lead scoring

How to implement B2B sales lead scoring

Once you’ve got a reliable B2B sales lead pipeline, your focus shifts from getting those leads to identifying, nurturing, and closing them in order to make sales. But not all sales ...
A TV appearance can help with sales leads

A TV appearance can help with sales leads

Think of how much it costs to buy a television ad to help you generate sales leads, and consider that, with a little tactical manoeuvring, you can get even better ...
Best social media for lead generation

Best social media for lead generation

Social media for lead generation is a driving force in many facets of our daily lives and for B2B marketers social media platforms are now the number one content marketing ...
Truths for a successful LinkedIn sales campaign

Truths for a successful LinkedIn sales campaign

We know a thing, or hundreds, about successful LinkedIn lead generation campaigns. Why hundreds? We shipped 720 free coffee mugs to IT professionals across Canada who engaged with our LinkedIn ...
Marketing KPIs for B2B sales growth

Marketing KPIs for B2B sales growth

Do you know whether your marketing is working for your B2B sales growth efforts? Whether it’s improving, or it needs assistance? Without a set of key performance indicators (KPIs) it’s ...
Are you / is your team B2B sales ready?

Are you / is your team B2B sales ready?

You can lead a horse to water, but can you make it drink? That’s essentially what a sales team is up against when they are given B2B sales leads to ...
Do your B2B sales people control the conversation?

Do your B2B sales people control the conversation?

How many times has a sales person said that the B2B sales lead they received was unqualified, poor or just plain bad? Let’s face it, some sales leads really are ...
Inbound and outbound marketing for sales lead generation

Inbound and outbound marketing for sales lead generation

No doubt you’ve heard about inbound and outbound marketing for sales lead generation. They’re often viewed as choices that a marketer makes when deciding how to generate B2B sales leads. ...
Make your B2B sales lead generation campaign perform

Make your B2B sales lead generation campaign perform

Being active and engaging with new leads and prospects is a good way to fill your sales pipeline and garner new business, but how often are you measuring the performance ...
Inbound versus outbound: which is best for lead generation?

Inbound versus outbound: which is best for lead generation?

With every new platform come new ways to reach out to potential customers, and B2B company marketers have a wide selection of tactics to choose from when planning a lead ...