360topline™ / perspectives on B2B sales lead generation.
How to implement B2B sales lead scoring
Once you’ve got a reliable B2B sales lead pipeline, your focus shifts from getting those leads to identifying, nurturing, and closing them in order to make sales. But not all sales ...
A TV appearance can help with sales leads
Think of how much it costs to buy a television ad to help you generate sales leads, and consider that, with a little tactical manoeuvring, you can get even better ...
Best social media for lead generation
Social media for lead generation is a driving force in many facets of our daily lives and for B2B marketers social media platforms are now the number one content marketing ...
Truths for a successful LinkedIn sales campaign
We know a thing, or hundreds, about successful LinkedIn lead generation campaigns. Why hundreds? We shipped 720 free coffee mugs to IT professionals across Canada who engaged with our LinkedIn ...
Marketing KPIs for B2B sales growth
Do you know whether your marketing is working for your B2B sales growth efforts? Whether it’s improving, or it needs assistance? Without a set of key performance indicators (KPIs) it’s ...
Are you / is your team B2B sales ready?
You can lead a horse to water, but can you make it drink? That’s essentially what a sales team is up against when they are given B2B sales leads to ...
Do your B2B sales people control the conversation?
How many times has a sales person said that the B2B sales lead they received was unqualified, poor or just plain bad? Let’s face it, some sales leads really are ...
Inbound and outbound marketing for sales lead generation
No doubt you’ve heard about inbound and outbound marketing for sales lead generation. They’re often viewed as choices that a marketer makes when deciding how to generate B2B sales leads. ...
Make your B2B sales lead generation campaign perform
Being active and engaging with new leads and prospects is a good way to fill your sales pipeline and garner new business, but how often are you measuring the performance ...
Inbound versus outbound: which is best for lead generation?
With every new platform come new ways to reach out to potential customers, and B2B company marketers have a wide selection of tactics to choose from when planning a lead ...
Generate leads by opening the gates to good content
The majority of B2B content to generate leads is gated, meaning to get access to information, users must submit some of their personal details. But is this the best approach? ...
Lead generation companies help convert leads into sales
To thrive in today’s world, companies need to move beyond the customer journey. To reach their full potential and earn loyal clients for life, companies need to maintain a permanent ...