360topline™ / perspectives on B2B sales lead generation.
360topline™ / perspectives
on B2B sales lead generation.
Quality sales leads come from quality data. The Black Report™ found that 36.8% of respondents think data list quality issues are a major reason company lead generation programs don’t deliver enough qualified sales leads. But that can change. For long-term company growth, it’s important to maintain your sales data health by scrubbing for quality and investing
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Sales leads are critical to every company’s survival. Some buyers don’t require much effort to close because they know what they want, but these quick win sales are a small percentage of the larger whole. Most leads don’t convert into sales, and poor sales lead generation nurturing can be blamed for that. Leaving new sales
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What is the appeal of social media for brands? Engaging potential sales leads? Starting conversations? Building communities? Not quite. Till recently, social media attracted marketers in large part because it was a totally free form of lead generation. Of course, that’s changed. Now, if you want your brand messaging to get eyeballs and interactions, you’ve
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The one thing sales and marketing departments agree on is their greatest challenge: generating more qualified sales leads. Still, many marketing personnel believe their role to be independent of sales or are unsure of how their role contributes to sales. Indeed, The Black Report™ found that marketers believe their sales lead generation activities are 35%
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In The Black Report™, a recent global study by 360 Leads, senior executives and sales leaders responded to survey questions regarding their sales lead generation success. The results suggested that the foremost reason sales lead generation efforts miss their targets was their CEO not fostering success. 58.1% of respondents felt they were allocated insufficient resources
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The number of sales leads a business needs is a great point of contention between sales and marketing teams within an organization. Sales executives always find they could use more to keep the sales funnel flowing, while marketing executives believe they’re providing enough. In fact, marketing professionals say their lead generation activities are 35% more
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A steady flow of sales leads is the livelihood of every organization. Whether it is top of mind in an organization or not, companies require sales lead generation to operate. Lead generation should be at the core of every business. Sometimes the marketing and sales teams face internal obstacles that don’t foster an environment conducive
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To be effective in meeting annual sales targets, a salesperson often needs to focus on countless miscellaneous tasks to ensure a consistently full pipeline. There is a lot of legwork involved in generating leads that a sales person must do to generate leads for a company, but has nothing to do with closing actual sales.
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