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360topline™ / perspectives on B2B sales lead generation.

Best social media for lead generation

Best social media for lead generation

Social media for lead generation is a driving force in many facets of our daily lives and for B2B marketers social media platforms are now the number one content marketing ...
Truths for a successful LinkedIn sales campaign

Truths for a successful LinkedIn sales campaign

We know a thing, or hundreds, about successful LinkedIn lead generation campaigns. Why hundreds? We shipped 720 free coffee mugs to IT professionals across Canada who engaged with our LinkedIn ...
Marketing KPIs for B2B sales growth

Marketing KPIs for B2B sales growth

Do you know whether your marketing is working for your B2B sales growth efforts? Whether it’s improving, or it needs assistance? Without a set of key performance indicators (KPIs) it’s ...
Are you / is your team B2B sales ready?

Are you / is your team B2B sales ready?

You can lead a horse to water, but can you make it drink? That’s essentially what a sales team is up against when they are given B2B sales leads to ...
Do your B2B sales people control the conversation?

Do your B2B sales people control the conversation?

How many times has a sales person said that the B2B sales lead they received was unqualified, poor or just plain bad? Let’s face it, some sales leads really are ...
Inbound and outbound marketing for sales lead generation

Inbound and outbound marketing for sales lead generation

No doubt you’ve heard about inbound and outbound marketing for sales lead generation. They’re often viewed as choices that a marketer makes when deciding how to generate B2B sales leads. ...
Make your B2B sales lead generation campaign perform

Make your B2B sales lead generation campaign perform

Being active and engaging with new leads and prospects is a good way to fill your sales pipeline and garner new business, but how often are you measuring the performance ...
Inbound versus outbound: which is best for lead generation?

Inbound versus outbound: which is best for lead generation?

With every new platform come new ways to reach out to potential customers, and B2B company marketers have a wide selection of tactics to choose from when planning a lead ...
Generate leads by opening the gates to good content

Generate leads by opening the gates to good content

The majority of B2B content to generate leads is gated, meaning to get access to information, users must submit some of their personal details. But is this the best approach? ...
Lead generation companies help convert leads into sales

Lead generation companies help convert leads into sales

To thrive in today’s world, companies need to move beyond the customer journey. To reach their full potential and earn loyal clients for life, companies need to maintain a permanent ...
B2B lead generation leaders are…

B2B lead generation leaders are…

B2B Lead generation is a massive industry, with countless verticals capturing qualified leads that can be sold to companies looking to acquire new customers. But according to The Black Report, ...
Lead generation buyer personas, why and how

Lead generation buyer personas, why and how

Lead generation buyer personas are shorthand for the different types of individuals most likely to buy your products or services – basically fictional examples of your ideal customers, like IT ...