Four signs you need a lead generation company

3 minute read

Sales team meeting to discuss hiring a lead generation company

Is the current pandemic affecting your sales team and your sales results? No matter the size of your company, it’s likely you’ve been impacted somehow by the current outbreak. We’ve had to change the way we work and adapted to shifts in customer behaviours and purchasing patterns. You think your sales team needs support and could benefit from the expertise of a lead generation company to shake things up, bring in new perspective and help with sales leads. But you’re not sure you should make the move just yet and pick up the phone to call for that outside help.

Should you wait until company sales reach a certain level before bringing someone in? Should you just ride this COVID slump out? Like anything in the world of business, spending money on external expertise, means you want to be confident that you will see a return on your investment.

With that in mind, here are four sure signs that you may be ready to bring in the outside help of a lead generation company.

  1. Your sales have declined
  2. Your feel the pandemic plateau
  3. You’re going after weak leads
  4. Your sales team is spending less time selling

Your sales have declined

This is the most obvious sign.

Your sales have been impacted by the current climate. They are not where you want them to be and you know there is more opportunity out there. However, you’re still confident that you have a strong sales team (including management) in place and you want to ensure that you’re giving them every tool they need to succeed.

Bringing in the external pros can give them a chance to examine your policies and procedures to find any gaps or opportunities, while they can also look at your sales culture, marketing and communications operation and selling capability.

You feel the pandemic plateau

Maybe your sales numbers are fine. But they’ve remained “fine” for months and you feel like your team is capable of more and that you can capitalize on new opportunities.

You may have done an expert job of recruiting and training your current roster of sales superstars, but they have gone as far as they can with the resources you have in-house during these challenging times—and that’s OK.

Sometimes a fresh perspective can be invaluable when you’re looking to tackle new challenges and take things to the next level.

You’re going after weak leads

We all want a sales funnel that is overflowing with nothing but qualified sales leads. However, unless you’re a superhero, we don’t have to tell you that this is not how the real world works.

Unqualified leads remain a major challenge in every sector and every industry. In fact, half of surveyed marketers say that increasing their lead-to-customer conversions with the right marketing mix and sales approach is their biggest challenge and their top priority.

A team of lead generation experts can help you gain access to more leads and ensure they’re truly qualified and need your product(s) or service.

Your sales team is spending less time selling

Is your full-time sales staff only selling part-time?

This is another major issue that plagues companies in every industry. The average salesperson has a lot to do and only spend about a third of their time on actual selling. The rest of their time goes to performing non-revenue generating activities like prospecting leads, research, networking or writing/ responding to emails. Some are even heavily involved in marketing.

Of course, these other tasks are crucial to their ability to sell things and do their jobs. But should they really take that much time? Two-thirds seems too high. It is and you can do better.

A lead generation company can help you streamline your processes, take some of that extra weight off and get your team back on the phones to close deals.

Contact a lead generation company

Too many people will only consider bringing in a lead generation company once their leads have dried up. Don’t wait until it’s too late! There is always an opportunity to get help long before you get to that point. If you’re noticing your sales slowing or plateauing, now is the perfect time to seek outside professional help. Or, you can reach out to us if you simply feel that your sales team needs a boost.