B2B SALES LEAD GENERATION TO HELP YOU SELL MORE

B2B SALES LEAD GENERATION TO HELP YOU SELL MORE

B2B SALES LEAD GENERATION TO HELP YOU SELL MORE

Snapshot

Industry

Automotive

360 Leads' Services

Outbound Marketing & Direct Marketing

Target Market

Canada

TRAILER DEALERSHIP ADDS SALES LEAD GENERATION TO ITS MARKETING STRATEGY

Glasvan Great Dane operates its trailer, yard tractor, parts and services business across five locations in Southern Ontario, Canada. The company sells well-known truck and trailer brands including Great Dane, Autocar, Etnyre, Landoll and more.

The Situation

Glasvan was looking for additional means to increase its B2B sales with new customers. Glasvan covers an array of product applications including trailers, shunt tractors and used product; each of these have different buyer profiles and are in various industries. Glasvan is the most successful Great Dane operation in the world, having won countless industry awards for sales and service excellence.

Our Approach

Send Sales Prospects a Trailer

A flat-packed trailer and shunt tractor were directed to prospects for a sales lead generation campaign directed to yard truck buyers. What’s more fun than putting together a cut-out toy?

What’s better than having your brand on someone’s desk? What’s better than a successful B2B lead generation campaign?

SIMPLY MORE SALES

with our range of sales lead generation services

Focus your sales team’s efforts on closing deals with more sales qualified leads.

Play Video

Outsourced SDR Goes Beyond Expectations

B2B lead generation company, 360 Leads, drives new customer sales leads for a trailer dealership and they can’t keep up. Outsourced SDR appointment setting services generated B2B lead generation opportunities in markets they never considered.

Learn how we can help your business reach its B2B lead generation objectives.

RESULTS

  • In-person B2B sales meetings were secured with countless targeted companies during the campaign periods, so many that Glasvan needed to suspend the campaign due to the volume.
  • Product sales to new customers have generated in excess of 6,000% ROI, with more revenue and repeat business in the sales pipeline.
  • The process uncovered extensive market opportunities previously untapped by Glasvan.

6000%

Return-on-Investment

4

Product Categories

3X

Campaign Paused to Catch Up

George Cobham Jr.

VP of Sales and Marketing, Glasvan Great Dane

“360 Leads gave us as many as four or five sales leads per day and bona fide prospects that we had not been able to get into in the past.”

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