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How can we increase your B2B sales leads today?

B2B Sales Lead Generation Services to Help You Sell More

360 Leads® finds new customers for our clients by connecting them with key decision makers to grow their business, anywhere in the world.

We combine sales lead generation with marketing strategy and creative capabilities to deliver the most integrated and comprehensive B2B demand generation, win-back and retention campaigns in the world. We integrate digital, direct, inbound and outbound marketing services while engaging the specialized expertise of our people, data and technology to deliver qualified B2B sales opportunities.

Sales lead generation has been ranked as the top sales and marketing challenge for companies around the around the world. Your prospects are more informed and researched than ever, which is why it’s so crucially important to give them the information they need, where they need it, when they need it and exactly how they want it. Wherever they’re looking for your products or services, whether actively or passively, you need to be there. Not only that, they need to be nurtured every single step of the way.

According to The Black Report, a survey we did of over 300 C-level and sales and marketing executives from across the globe, only 17% of companies are reaching their lead generation targets, even though a whopping 79% of them had engaged in multi-channel lead generation services programs in the past 12 months.

So where do most lead generation marketing plans go wrong? We believe it comes down to process. When investments of both time and money in lead generation services do not produce true qualified leads, something within the overall process did not come full circle. That’s where we come in. It’s right in our name.

employees discussing b2b sales

new business campaign

Win new business and provide your sales team with quality B2B sales leads.
employees discussing b2b sales

sales effectiveness program

Supercharge your sales team by providing them with the tools, process and advice to sell even more
using sales lead generation services to grow business networks

new business expansion

Expand your product line or geographic footprint and enter new markets.
lead generation services

trade show optimization

Maximize the value of your trade show investment.

360 Leads is your complete lead generation services solution

The premise of our business is growing our clients’ business. We don’t succeed unless you do. Our tagline “Find. Connect. Grow.” focuses on this one simple premise, and that is that we find customers that are ideal for our clients. That means we take the time to understand what your business is all about, and what your sales force needs to be successful. What’s working well? What isn’t? What’s happening at all levels of the sales funnel: TOFU, MOFU and BOFU? Is your marketing content tailored to each of these stages? What are some of the missed opportunities and where are the opportunities for growth?
There is no “one size fits all” for lead generation strategies, nor is there one single marketing tactic that will miraculously fix everything. It’s never one thing, it’s about a whole series of things working together to generate a very specific result. The key is how you put them all together in an organized fashion that is precision targeted, spot on, based on what you as a business are trying to achieve.
Some companies specialize in just one thing, such as outbound calling, direct mail or social media. What makes us different is the completeness of our offer. We have you covered from research to execution. 360 Leads combines sales lead generation services with marketing strategy and creative capabilities to deliver the most integrated and comprehensive B2B demand generation, win-back and retention campaigns. Your business will be supported by a team of great people who understand today’s technology, and the data assets we have available, to ensure that your lead generation solution is as effective as it can possibly be. And should we need a speciality we don’t have in-house, we also have trusted partners and vendors that we can call on. Our capabilities include (and are not limited to):
  • Marketing strategy
  • Telesales and qualified B2B appointment setting
  • Digital marketing and SEO
  • Direct and one-to-one marketing
  • B2B sales team development
  • Media planning and execution (TV, Digital, OOH, Radio, Print)
  • B2B trade show planning
  • Creative campaign development and creative services
  • Content development and content marketing
  • Social media and PR
Knowing your barriers to success, and exactly where they are, can help to smash through them. For those surveyed in The Black Report, some of the top reasons for not meeting sales lead generation targets were “internal company issues impacting performance” at 48%, “poor or limited marketing channel selection” at 41%, “data list quality issues” at 37% and “poor sales opportunity qualification” at 33%. These are all areas that 360 Leads can cover off when we do our initial assessment, so we will know what we’re working with and how to plan to make it work better.

The worst thing you can do is leave a new prospect alone for too long. They simply do not develop into bona fide sales prospects on their own. We found that companies who communicate 3 or more times with the leads they generate are more than twice (2.4 times) as effective at achieving their targets. Bottom line: if a nurturing strategy isn’t a key component of your overall sales lead generation program, you are leaving money on the table.

We get it – sometimes it’s hard to see the forest for the trees. Living and breathing the details of your business makes it difficult to see what a prospect might see, which is why bringing in an outside specialist with a fresh perspective can be so helpful. As revealed in The Black Report, 73% of companies with the best lead generation results have a well-defined, clearly articulated value proposition. They know their story, and how to tell it. As we cover off in more detail in this blog, appealing to the emotions and “both sides of the brain” is a gamechanger in acquiring qualified leads. Through our combined strategic and creative expertise, 360 Leads can help you discover your strongest selling feature and the best ways to say and share it with the world. Contact us to get started.
What do 300 plus C-level executives, sales leaders and marketing heads know about sales lead generation?
Find out in The Black Report™, the global lead generation study by 360 Leads. Get the perspectives of senior leaders from a broad range of companies, industries and continents on:
  • the most effective lead generation channels
  • top sales lead generation challenges
  • best practices for sales and nurturing
The report also includes insights from lead generation company, 360 Leads, on reasons for success and failure, and regional differences that impact sales lead generation performance.