TORONTO, Canada, September 30, 2014 – 360 Leads® (360leads.com) announced the launch of its B2B demand generation service focused on customer win-back and retention. The service, being offered in Canada, the United States and Australia, aims to maximize customer lifetime value and proactively address customer churn.
“Win-back and customer retention is a natural extension of our sales lead generation offering. We’ve seen a number of our clients challenged with understanding churn and how to materially reduce it”, says 360 Leads’ President and CEO, Stuart Lewis. “Increasing customer retention by 5% can increase profitability by 25% to 95%”, adds Lewis, citing Bain & Company research into customer retention.
360 Leads’ win-back service comprises:
- Customer insights and strategy recommendations
- Campaign planning and execution, including offer development, creative, production and sales lead generation
- Sales force alignment to campaigns
- Metrics and reporting
360 Leads is part of the 5th business® group of companies, an integrated sales and marketing organization.
About 360 Leads
360 Leads® combines sales lead generation with marketing strategy and creative capabilities to deliver the most integrated and comprehensive demand generation, win-back and retention campaigns in the world. We are purpose-built to help B2B companies acquire new customers, deepen existing relationships and optimize sales team performance. To learn more, visit 360leads.com or call 1-844-360-LEAD (5323).
360 Leads is a 5th business® company, an integrated sales and marketing organization headquartered in Toronto, Canada.
Contact: Leigh-Ann Clarke
Director of Sales