Toshiba reboots B2B marketing campaign with 360 Leads
TORONTO, Canada, September 9, 2015 – 360 Leads® (360leads.com) will continue to support Toshiba’s foray into the business sector with a Fall campaign targeting IT professionals across Canada. The agency comes off completing a successful initiative from 2014 into spring 2015, which delivered substantial market penetration results and impressive digital lead conversion numbers for Toshiba’s business notebooks and digital signage products.
“The Toshiba brand, quality and product mix are all world-class. There is a high degree of willingness from IT buyers to consider Toshiba for their primary mobile computing products due to their reliability and the reputation associated with the brand”, says Stuart Lewis, President and CEO at 360 Leads.
Trevor Dantas, VP Marketing of Toshiba Canada’s Digital Products Group comments, “Total cost of ownership is critical to our customers. The design, durability and reliability of our equipment, coupled with our tremendous services and support allows our business customers in diverse verticals to acquire technology that is suitable to their unique needs and will provide outstanding value throughout its lifespan.”
The previous integrated campaign included a combination of direct marketing, multi-channel digital advertising, outbound telesales and personal visits to hundreds of IT buyers across Canada in diverse verticals. Direct mail executions delivered 74% recall, with digital executions outperforming typical benchmarks by 200% or more. Vertical market penetration numbers reached over 20% in some instances, due to the campaign-generated demand for the Toshiba product mix.
Lewis adds, “We’re looking forward to the Fall campaign delivering on the promise that Toshiba provides a better choice to competitive products. Hundreds of IT buyers have already told us they need more from their computer services partner. We know that Toshiba has the ability to deliver that.”
360 Leads is part of the 5th business® group of companies, an integrated sales and marketing organization.
About 360 Leads®
360 Leads® finds new customers for our clients by connecting them with key decision makers that will grow their business, anywhere in the world.
360 Leads is the only sales lead generation company that provides a complete precision-based nurturing process that is customized for each client to deliver optimal results. We integrate digital, direct, inbound and outbound marketing services while engaging the specialized expertise of our people, data and technology to deliver qualified sales opportunities. To learn more, visit 360leads.com or call 1-844-360-LEAD (5323).
360 Leads is a 5th business® company, an integrated sales and marketing organization headquartered in Toronto, Canada.
About Toshiba of Canada
Toshiba of Canada Limited is a subsidiary of Toshiba Corporation, one of the world’s leading diversified electric/electronic manufacturers. Headquartered in Markham, Ontario, Toshiba of Canada is a digital technology leader with a wide range of products and solutions for businesses of all sizes including: Notebooks, Digital Signage, Storage, Uninterruptible Power Systems, Multi-Function Printers, Document Solutions, Point of Sale Systems, Barcode Printers, Surveillance Systems, Telecommunications and Medical Imaging equipment. Throughout its history, Toshiba’s commitment to technological and environmental innovations has distinguished the corporation from its competitors. For more information, visit Toshiba of Canada on Toshiba.ca, LinkedIn or Twitter.